User Tracking and Response Measurement Toolkit

1
User Tracking and Response Measurement Toolkit

• Capture, Gather, Visualize
• An Essential CRM and Online Security Capability

2
User Tracking

• Understand Customer Behavior
• See where the customer is confused or interest is
  lost.
• Better react to the customers desires
• Online Security/Fraud Detection
• Distinguish users by the mouse and keyboard usage
  parameters, which are the online fingerprints.
• Flag wrong-handedness.
• Identify bots.

3
Measurement Tools

• Capture User and Session Data
• Mouse Movements, Keyboard Strokes
• System Parameters
• Input Data Name, Age, Preferences
• Usage Data Hits, Read Times
• Gather Data to Central Repository
• Visualize User Response
• Data Sets, Charts

4
Capture Response

• Customizable Data Collection Capabilities
• Usage Data
• Mouse Movements and Keyboard Strokes
• System Parameters
• Machine Type, IP Address
• User Data and Feedback
• Such as Name, Age, Preferences, Comments
• User Per-Session Data
• Such as Views, Read Times

5
Gather Response

• Store Gathered Data Until Connected
• Online and Offline Capabilities
• Uploads Data into a Central Repository
• Small Usage Summary Data Volumes
• Prepares and Stores Data
• Stores into Memory, File System or Database

6
Visualize Response

• Comprehensive Repository Queries
• SQL-Like Queries
• Create and Export Data Sets and Charts
• Integrates with Data Mining
• Real-Time Session Playback

7
Contact Info

• EWA Systems, Inc.
• www.ewasystems.com
• [phone]