digital cinemas

1
digital cinemas

• industries wrap-up
• 04.12.02

2
final

• not cumulative covers weeks 7-11
• same format as before
• guide will be posted by this weekend
• final section I will post a set of words or
  phrases that will be used for the answers you
  will need to know what they mean so you can use
  select the appropriate responses to the questions

3
indy distribution

• machinima
• web distribution http//www.machinima.com
• overlap of independent industrial/commercial
  production
• repurposing a commercial product

4
indy distribution

• indymedia.org
• aggregator of independently produced content
• loose network of sites
• rhizomatic
• start coverage of WTO protests

5
indy distribution

• indymedia.org
• from faq
• grassroots, non-corporate, democratic, accurate,
  passionate
• non-centralized no editorial board
• open publishing
• articulating the local global

6
indy distribution

• bittorrent
• p2p file transferring protocol
• central server tracker manages connections
• simultaneous uploading downloading
• good for large files works faster w/ more
  traffic
• potential model for legitimate ie, paid
  distribution

7
how bittorrernt works

• from http//bittorrent.com/introduction.html

8
industry production HD

• 24p HDCAM
• 24 frames/second, progressive
• standard NTSC TV 30 frames/second, interlaced
• is it better? or as good?
• cinematographers say no in a test sponsored by
  Kodak
• or less expensive?
• Lucas claims to have saved 1-2 million on Clones
• savings more in distribution

9
industry distribution

• possibilities
• disc
• fiber-optic streaming
• satellite downloading

10
industry distribution/end use

• theatrical projection
• conflicts b/t studios (distributors), theater
  chains, tech companies (TI JVC)
• also Boeing, Technicolor, Eastman Kodak
• who will pay? who will profit? what are the
  risks?

11
industry distribution/end use

• cost 150-200K per screen
• theater chains to foot most of the bill
• studios make most profit
• studios propose contributing (in exchange for
  more control over theatrical content)
• sticking points
• agreeing on a technical system
• encryption and compression standards

12
industry distribution/end use

• home delivery digital television
• broadcast HDTV DTV
• new sets eventually
• transition dates end of 2006
• cable satellite video on demand
• interactive possibilities

13
industry distribution/end use

• home delivery digital television
• integration w/ other services
• phone broadband internet
• bundling

14
industry distribution/end use

• home delivery digital television
• the guide
• gemstar, microsoft
• creating a TV operating system portal
• controlling access to content

15
industry context

• convergence synergy
• convergence different devices becoming one
• TV computer
• phone PDA
• underlying digital technology makes this possible

16
industry context

• convergence synergy
• synergy different parts of a conglomerate
  working together
• combining different media promoting a band on a
  TV show soundtrack

17
industry context

• convergence synergy
• AOL/Time Warner
• new media takes over old
• failed synergy
• too much conflicts b/t the semi-autonomous parts
• spinning off AOL

18
conclusions

• AOL/Time Warner case
• raises questions about a simple evolution or
  revolution of new digital media over old analog
  media
• similarly,
• convergence has not lived up to projections
• instead, divergent devices formats
• jury still out on bundled services

19
conclusions

• larger conclusions
• new media not so new
• games drawing on 19th century narratives
• new means of expression, although still strongly
  tied to existing formats, approaches, commercial
  models
• moveon.org revolutionizing political
  advertising?
• blogs new versions of diaries
• intellectual property a centuries old debate

20
conclusions

• larger conclusions
• digital media not one thing
• while the underlying binary code may potentially
  unite media . . .
• media still involve different uses, industries,
  content
• digital media are hybrid, multiple, and
  multivalent

21
conclusions

• larger conclusions
• digital media social cultural technologies
• integrated into existing social cultural
  networks
• adding multivalent elements to those networks

22
Serial Experiments Lain
layer 10 love