STRATEGIES TO RECRUIT STUDENTS FROM BRAZIL

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STRATEGIES TO RECRUIT STUDENTS FROM BRAZIL
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Agenda

• Welcome by Jim Paul, Education Team Leader - USCS
• Opening Remarks by Danny Devito, Minister
  Counselor for Commercial Affairs - USFCS
• The Brazilian Education Market by Thais
  Burmeister Pires, Education Advisor Education
  USA
• Who are the Brazilian International and How to
  Recruit by Tatiana Visnevski Mendes, President of
  BELTA Brazilian Education Language Travel
  Association
• The Student Visa Issue, Myth and True by Amy
  Moser, Visa Officer State Department
• Wrap up and QAs by Paulo Rodrigues, Education
  Specialist - USFCS

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BRAZIL AT A GLANCEDanny Devito
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General Facts

• GDP 2006 1.1 trillion
• 10th largest economy in the world experiencing
  stable and sustainable growth
• 190 million people
• 2006 U.S. Exports to Brazil 19 billion
• 2006 Brazil Exports to U.S. 26 billion
• Trade balance with USA (7 billion in Brazilian
  favor)

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Brazil USA
GDP of Brazil Washington gt 1.1 trillion lt
Texas
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Good News

• Between 2002 and 2007 the Brazilian currency
  appreciated over 113 against the USD
• Between 2006 and 2007 the appreciation was over
  20 - Appreciation was against the USD and not,
  for example, the Euro
• Brazilian imports increased by over 32 between
  2006 and 2007
• Despite large increase in imports, Brazil had 40
  billion USD trade surplus in 2007 and doubled its
  foreign reserves to 190 billion USD
• For Brazilian students the 20 percent
  appreciation against the USD means that tuition
  and living expenses went down by over 20 percent
  in the U.S.

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Example of Tuition Cost Then and Now
For a hypothetical program with tuition worth
USD10,000

• Moreover
• There has been an increase in income
• Consistent decrease of interest rates and
• Increase in credit availability at affordable
  cost.

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THE BRAZILIAN EDUCATION MARKETThais B. Pires
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OF SCHOOLS

Source MEC (Brazilian Ministry of Education),
2007
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OF PROGRAMS
Source MEC (Brazilian Ministry of Education),
2007
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OF ENROLLMENTS
Source MEC (Brazilian Ministry of Education),
2007
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ESL

• Total number of English Schools
  (franchising) Approx. 5,000
• Bi-National Centers Total number of students
  Approx. 200,000

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Some of Reasons for declining interest in the
U.S.

• Strong competition from other countries, mainly
  UK, Canada, Australia, New Zealand, and South
  Africa
• Real and perceived problems related to visa
  approvals
• US tuition fees higher than competing countries
• Expanding home country capacity of public and
  private education institutions
• Distance learning alternative access to U.S.
  degrees

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The United States is becoming popular again

• Low Dollar
• Pent-up demand
• Lower security concerns
• More understanding of Visa process

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Source IIE (Institute of International
Education) Open Doors 2007
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International Students Totals by Place of Origin,
2005/06 2006/07
Source IIE (Institute of International
Education) Open Doors 2007
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Source IIE (Institute of International
Education) Open Doors 2007
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Host Regions and Destinations of U.S. Study
Abroad Students, 2004/05 2005/06
Source IIE (Institute of International
Education) Open Doors 2007
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Evolution since 1996
Source IIE (Institute of International
Education)
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Evolution since 1996
Source IIE (Institute of International
Education)
  Note Study abroad figures in the Open Doors
report reflect credit given by U.S. campuses
during the survey year to their students who
studied abroad in the academic year just
completed, including the summer term. Study
abroad in 2006/07 will be reported in the 2007/08
Open Doors, once credit is awarded by the home
campus.  
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Evolution since 1993
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Where is everybody else?

• Numbers just shown do not include language
  program students, which represent 70 of
  international Brazilian students
• Brazil is among the top 6 largest suppliers of
  English language students to the US

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WHO ARE THEY?THE PROFILE OF INTERNATIONAL
BRAZILIAN STUDENTSTatiana V Mendes
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AGE
Source BELTA Brazilian Education Language
Travel Association
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SOCIAL CLASS
Source BELTA Brazilian Education Language
Travel Association
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WHAT DO THEY BUY?
Source BELTA Brazilian Education Language
Travel Association
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WHERE DO THEY GO?
Based on 2004 data when 42,000 Brazilian students
travelled abroad.
Source BELTA Brazilian Education Language
Travel Association
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WHAT DO THEY WANT?
Source BELTA Brazilian Education Language
Travel Association
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WHERE DO THEY WANT TO GO?
Source BELTA Brazilian Education Language
Travel Association
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HOW DO THEY DECIDE?
Source BELTA Brazilian Education Language
Travel Association
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THE STUDENT VISA ISSUE, MYTH AND TRUE Amy Moser
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The Visa Situation

• F1 and J1 applicants have shorter waiting line
  to get an interview - approx. 15 days
• Approx. 8 percent of interview slots reserved
  for F1 and J1 applicants
• Cost of the visa application (131 40
  travel expenses)
• College students with 4-year visa theres no
  need to schedule interview

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Total of F1s and J1s
Source US Embassy - Brazil
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WRAP UP
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Major Education Events
EDUCATION USA South America Website
http//www.educationusa.org.br/ Schedule Five
capital cities in October , 2008 EXPOBELTA Websit
e http//www.expobelta.org.br Schedule six
capital cities in March 29th April 7th, 2008
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• Thank you!
• For more information please contact
• Paulo, paulo.rodrigues_at_mail.doc.gov,
  5511-5186-7186
• Tatiana V. Mendes, tatiana_at_belta.org.br.
  5511-3254-4333
• Thais B. C. Pires, thaispires_at_alumini.org.br,
  5511-3067-2913
• Jim Paul, jpaul_at_mail.doc.gov, 1-617-565-4304