Public Diplomacy, International Education and You

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Public Diplomacy, International Education and
You
March 2, 2006
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What is Public Diplomacy?

• It is a way to exercise influence in the world
  and engage Canadians at home through people,
  culture, information and ideas
• Govt messaging has always been part of
  international policy
• What is new is that people have central role in
  intl policy because they do essential things that
  can be done in no other way

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What has changed?

• International policy is increasingly about
  people
• their rights, security, prosperity,
• their cultures, beliefs, values, identity
• response to global issues that affect all of
  usdisease, crime, environment, financial flows,
  poverty, population etc.
• Canadians, including young Canadians, are in the
  world, need skills and knowledge and demand to be
  involved

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Public Diplomacy is both international and
domestic

• Abroad, it means long-term investment in deeper
  understanding and human relationships
• It means projecting Canada through people, ideas,
  knowledge innovation
• At home, it means engaging Canadians through
  information and engagement
• The result is greater influence abroad and a more
  internationalized, innovative Canada at home

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Public Diplomacy

• Modern diplomacy is increasingly public
  diplomacy. ..is about projecting a coherent and
  influential voice to all those who have influence
  within a society- not just within its government.
  Canadas credibility and influence abroad will
  be built not only by Government action but by
  Canadians themselves-artists, teachers, students,
  travellers, researchers, experts and young
  people-interacting with people abroad Includes
  cultural events, conferences, trade shows, youth
  travel, foreign students in Canada, Canadian
  studies abroad and visits of opinion leaders. All
  this cultivates long-term relationships, dialogue
  and understanding abroad, underpins our advocacy
  and increases our influence.
• International Policy Statement (April 2005)

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Role of International Education

• International education is a key element in
  projecting Canada abroad
• To connect Canadians in the world and create
  knowledge networks
• To raise Canadas profile and promote bilateral
  relationships

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International Education (2)

• To strengthen Canadas capacity to manage
  INTER-MESTIC dimensions of public policy
• To transfer knowledge and contribute to global
  problem-solving
• To strengthen Canada as an innovative,
  knowledge-based economy

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DFAIT Objectives in International Education

• As part of its public diplomacy focus and
  in partnership with provinces//territories and
  national stakeholders
• 1. emphasize the importance of international
  education strategies (bilateral relationships,
  international development and cooperation,
  Canadian innovation prosperity)
• Raise Canadas international profile and promote
  knowledge of Canada

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DFAIT International Education

• 3. work to ensure Canadas colleges
  universities are internationally networked
• attract international students provide our
  youth with opportunities to gain international
  experience

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DFAIT Programmes

• Embassy/mission services overseas
• Canadian Studies (Study of Canada) abroad
• Scholarships
• Bilateral Educational Exchange agreements
• Academic Travel Grants

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DFAIT Programmes (2)

• Cooperation with CMEC on international education
  in multilateral fora
• International Educational marketing
• Youth Work Exchanges
• Young Professionals International

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Foreign Affairs and International Trade
Embassies
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Canadian MissionsAT YOUR SERVICE!

• Public diplomacy (education plays a role in
  developing the bilateral relationship raising
  Canadas profile)
• Includes Conferences, Canadian speaker
  programmes, student briefings
• Resources often include Academic Relations
  officer Education Marketing services
• ST is part of our International Business
  Development effort (Science Counsellors at key
  posts)
• Consular services

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DFAIT Programmes Canadian Studies Abroad

• Canadian Studies abroad/Study of Canada
• International Council of Canadian Studies (35th
  Anniversary)
• National/mulinational associations regional
  networks
• Canadian Studies Centres at universities/colleges
  around the world

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Canadian Studies Abroad

• Promote knowledge of Canada (post-secondary
  teaching, research)
• Support for associations and networks, university
  programming and outreach
• Foreign faculty research and enrichment awards
• Foreign graduate student research awards
• Foreign student study tours
• Key programmes USA, UK, Germany, Brazil, France,
  Japan, Mexico, China, India
• Budget Circa 5 million

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Scholarships

• Canadian Commonwealth Scholarship Program
• 4.1 million 150 to 175 full scholarships to
  foreign students
• graduate and post-graduate programs
• 7 Commonwealth countries provide scholarships to
  Canadians (India, Jamaica, Malaysia, Malta,
  Trinidad Tobago, UK, New Zealand)

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Scholarships (2)

• Govt of Canada awards 1 million for
  approximately 75 awards (maximum two years) to
  foreign students
• graduate and post-graduate programs
• Reciprocity with other countries (Chile Colombia
  France Germany Korea Mexico Russia Italy Japan
  Spain Netherlands) for scholarships to Canadians
• OAS scholarships

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Scholarships (Pilot)

• Pilot Project 4 awards of 10,000 each to
  foreign students
• Support Canadian Universities international
  student exchange Programs
• Students from South Africa, Kenya, Ghana
• Canadian Universities involved Guelph, Ottawa,
  UBC
• Theme of Research/Study HIV/AIDS

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Bilateral Exchange Agreements

• Canada US Agreement on Educational Exchanges
  (Canada Fulbright Program)
• Canada EU Framework on Higher Education Training
  and Youth
• Canada China Scholars Exchange Programme
• Shastri Indo Canadian Institute
• Canada Mexico Human Capital WG

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Canada USA

• Canada USA Foundation for Educational Exchange
  (Canada Fulbright)
• Canada-U.S. Fulbright Program is a bi-national
  program supported by DFAIT US Dept of State
• To enhance bilateral understanding
• Based in Ottawa

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Canada/US

• Provides grants to best Canadian American
  graduate students, faculty, professionals
  independent researchers to conduct research,
  study or lecture in other country
• Contributes to development of our future leaders
  enables scholars of each country to tackle
  important contemporary issues in the public
  debate.
• More than 600 participants since establishment in
  1990.

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Canada China

• Canada-China Exchange Scholarship Program
• 300,000 for 10 to 15 awards of 4 to 12 months
  (100 months) to Chinese scholars
• conduct research in Canada
• China offers 200 months of scholarships to
  Canadian graduate students and scholars

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Bilateral Travel Grants

• Cultural Personalities Exchange Program (Bank of
  Missions France Mexico)
• Approximately 200,000
• Support academic mobility and promote greater
  knowledge of Canada abroad
• Grants cover international airfare (and per diem
  under Bank of Missions)

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Cooperation with CMEC

• Council of Ministers of Education of Canada
  (CMEC) is asked by DFAIT to represent Canada in
  multilateral fora on education.
• UNESCO OECD OAS Commonwealth and other fora

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Education Marketing

• DFAITs Education Marketing Group international
  promotion of Canadian education and training
  products, services and expertise, including
  promoting Canada as a Study destination.
• Through our network of missions, the Education
  Marketing Group provides a consolidated and
  coordinated service to Canadian education and
  training providers wanting to market their
  products and services internationally.

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Education Marketing (2)

• Why does Canada recruit international students?
• Expenditures by International students add over
  5 Billion to the Canadian economy each year.
• Presence of international students contribute to
  internationalization of Cdn campuses
  communities.
• International students who choose to stay in
  Canada are a source of skilled labour to address
  specific skills regional shortages.

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Education Marketing (3)

• International students who choose to return to
  their country of origin contribute to the
  betterment of in their developing countries.
• International students who choose to return to
  their country of origin can help build awareness
  and a positive view of Canada abroad

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Youth Work Abroad

• Working Holiday Program (WHP) provides young
  people opportunity to enter Canada or a foreign
  country for an extended holiday, to supplement
  their travel expenses thru incidental employment
• Student Work Abroad Program (SWAP) identical to
  WHP but restricted to full/part-time students.
  SWAP is managed by Travel Cuts/Voyages Campus of
  Canadian Federation of Students (CFS)

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Youth Work Abroad (2)

• Young Workers' Exchange Program (YWEP) provides
  university college graduates with practical
  experience in fields related to their formal
  training
• Co-op Education Program offers university and
  college students with some practicum experience
  abroad as part of their curriculum.
• Multilateral mobility programmes thru a number of
  NGOs
• Total Participation in 2005 54,000

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Young Professionals Innatl

• YPI  helps Canadian graduates (to age 30) obtain
  international work experience enhance develop
  personal professional skills thru 6 month paid,
  career-related work placements abroad
• Part of Federal Governments Youth Employment
  Strategy (YES) to help youth succeed in
  increasingly globalized world
• In 2006-07, DFAIT will partner with 30
  Canada-based organizations active internationally
  to fund and organize 300 international work
  placements
• DFAIT partners with organizations whose YPI
  projects support our priorities  focus on issues
  such as human security, human rights, good
  governance, sustainable development,
  multilateralism, international trade issues
  business development

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YPI (2)

• Canadian partner organizations which manage YPI
  projects  include NGOs and Cdn universities
• host organizations for placements include
  multilateral organizations hundreds of private
  firms NGOs around the world
• since 1997 over 4000 placements funded in over
  140 countries
• YPI participants promote Canadian identity
  values abroad bring back to Canada greater
  knowledge and understanding of international
  issues
• many former YPI participants now work with DFAIT
  majority remain engaged with their implementing
  organizations and broader international network

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Looking Ahead

• Mainstreaming Public Diplomacy and International
  Education
• Engaging Canadians in the world, particularly
  Youth thru education
• Raising Canadas profile and knowledge of Canada
  thru education
• Education part of key bilateral relationships
• Better coordination across federal government,
  provinces/territories and stakeholders

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Looking Ahead

• Canadian Studies increased student mobility and
  connectivity
• Scholarships increased linkage to Canadian
  university/college international arrangements
• Youth Work Abroad
• Marketing among Cdn youth
• Assistance in job hunt
• - Coop program opportunities?