Presentation to Greater Sudbury Chamber of Commerce

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The creative, curious and adventuresome will
drive economic growth
NOSOA
NORTHERN ONTARIO SCHOOL OF ARCHITECTURE
Presentation to Greater Sudbury Chamber of
Commerce December 19, 2007
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Executive Summary

• A TREMENDOUS OPPORTUNITY FOR N. ONTARIO
  SUDBURY
• Ontario needs a new school of architecture
• The perfect catalyst for transforming N.
  Ontarios economy
• NOSOA would bring to Northern Ontario Sudbury
• Economic benefits
• Social benefits
• Cultural benefits

NOSOA will help create a Northern Ontario where
people want to live, learn, work play!
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Presentation Outline

• Why a new school?
• Catalyst for revitalizing Northern Ontario
• Sudbury is the perfect city
• The downtown is ideal
• What would it be?
• Is there a market for a new school of
  architecture?
• Benefits
• First students in the Fall of 2009 is possible
• How do we make it happen?

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1.0 Why a new school?
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1.1 Catalyst for revitalizing Northern Ontario

• Economic success will be built upon value-added
  industries
• Value-added industries require design talent
• Therefore, economic success requires creative
  activities
• and people design culture
• Unfortunately, N. Ont. has the
• lowest proportion of designers
• in its workforce
• NOSOA is the fastest and most
• effective way to develop a
• design culture in N. Ont.

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1.1 Catalyst

• Attract over 400 students and faculty members to
  Northern Ontario Sudbury
• Recruit the very best students in the country
• Stimulate the urban environment of small cities
  towns
• Fits with Federal Provincial initiatives

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1.2 Sudbury is the perfect city

• Essential connection to Laurentian University
  centre for graduate programs in the North
• Education capital of the North
• Synergies with internationally recognized Green
  initiatives
• Urban area that is capable of attracting students
  faculty
• Largest concentration of architectural
  professionals

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1.2.1 Citys Economic Strategic Plan Engine
2 A City for the Creative, Curious and
Adventuresome Engine 5 A Model for
Eco-Industry and Renewable Energy
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1.3 The downtown is ideal

• Optimizes relationship between the school and the
  community
• Revitalizes the downtown
• More people downtown at all times of the day
• Younger average age
• Greater ethnic diversity
• Increased activities for seniors
• Potential focus for a cultural district

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1.3.1 Post-secondary institutions
revitalize downtowns

• Cambridge - University of Waterloo, School of
  Architecture
• Brantford - Laurier Liberal Arts Mohawk College
  
• Orillia Lakehead University
• St. Catherines Brock faculty of Fine Arts
• Kitchener Laurier School of Social Work U of
  W School of Pharmacy

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2.0 What would it be?
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2.1 A truly northern School of Architecture

• Creates a design school for the 21st century
• Fosters a new culture of designers ready to
  create solutions for our communities - as
  architects/ designers/thinkers/collaborators
• Capitalizes on Northern Ontarios francophone,
  multi-lingual and aboriginal culture
• Creates design solutions for our region, our
  culture and our age

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3.0 Is there a market for a new school of
architecture?
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3.1 Is there a market?

• e.g. 1600 applicants for 70 spaces at U of W
• Existing schools of architecture cannot expand
• Positive support from all 11 existing schools
• Fewer graduates than retirees
• Strong job market
• Active support from N. Ontario architects

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1. Japan 0.2281 2. Italy 0.1726 3. Greece
0.1486 4. Germany 0.1334 5. Denmark 0.1127 6.
Iceland 0.1125 7. Belgium 0.1089 8. Portugal
0.1036 9. Israel 0.0993 10. Spain 0.0889 11.
Norway 0.0850 12. Switzerland 0.0697 13. Mexico
0.0586 14. Finland 0.0580 15. Ireland
0.0525 16. U.K. 0.0515 17. Sweden 0.0508 18.
Netherlands 0.0504 19. Australia 0.0496 20.
Brazil 0.0469 21. France 0.0447 22. Turkey
0.0431 23. U.S.A. 0.0388 24. New Zealand
0.0386 25. Austria 0.0384 26. Canada
0.0260 27. Russia 0.0080 28. South Africa
0.0062 29. China 0.0023
ARCHITECTS IN CANADA
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3.3 Is there a market? Growing demand for
Architects
McGill Business Consulting Group, November 2003
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4.0 Other Benefits
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4.1 Benefits to Education

• Complements existing post-secondary programs
• Adds new graduate program
• Will catalyze new programs
• Nurtures all educational levels
• Brings education to the downtown
• Adds to partnerships with CGS and communities in
  Northern Ontario

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4.2 Economic Benefits Direct Indirect Spending

• 420 new students in Northern Ontario
• 10 Million per year in new money (direct
  spending) to the community
• 5 Million per year in additional indirect
  spending
• Creation of student housing downtown
• Rise in other property values

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4.3 Cultural Benefits

• Talent creativity attracts culture
• Creative people create successful regions
• Improve quality of urban community development
• Impetus for cultural development

Kitchener will spend 667,000 to chase arts
dream Sept. 6, 2006 The Record
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5.0 First students in the Fall of 2009 is
possible
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Development Strategy
IDEA
NOSOA 2009
Create a home in the downtown Add start-up funding
Operating costs are carried by the school
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6.0 How do we make it happen?

• Steering Committee is building the business case
• Community support is essential
• Greater Sudbury Chamber of Commerce, as the voice
  of business, is key to gaining community support

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Though there is plenty to bemoan about the
current state of city building, moments of
triumph do exist. Singular, gutsy ideas have the
power to anticipate ecstasy in the city.
Every once in a while, architecture frames the
movement of ideas. At the School of Architecture,
there's the movement of townspeople walking in
from the streets to attend an exhibition or a
lecture in the auditorium. There's the movement
of conversation and drawings in the building. And
there's the movement of a town on the rise.
Lisa Rochon, writing in the Globe and Mail,
Thursday, November 24, 2005
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6.0 Next steps

• C.E.D. GSDC approval
• FedNor support
• NOHFC support
• Proceed with feasibility study