Directgov and accessibility

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Directgov and accessibility

• COI Diversity Forum

Tiffany St James, Head of Marketing, Directgov,
13 March 2007
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About Directgov

• Governments Flagship Digital Service
• Principle online destination to interact with
  citizens
• Launched in April 2004
• Involves 18 Government departments

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Set up and launch

• Customer Insight All in One Place
• Structure Design
• Franchise Model
• Build and test

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Approach

• Web Accessibility standards
• Design
• Content
• Images
• Testing

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Web Accessibility Standards

• W3C
• Web Accessibility Initiative

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Design

• Colour Contrast
• Backgrounds
• Visibility and Clarity
• Coding

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Content and Images

• Content Style
• Content Language
• Image tagging and devices

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Research and Testing

• Testing what we set out to deliver
• Audience satisfaction
• Disabled people and carers content and usability
• Disabled people and the future proposition

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Moving Forward

• Product Review
• Better Tracking
• Futurescope
• Conclusions

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Conclusion