Goldy's Protein

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Goldy's Protein
On The Go
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Introduction

• Goldy Food Inc.
• Started in 2005 by
• Established to bring a quick, convenient, and
  healthy line of products to the University and
  surrounding areas.

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Introduction (Cont.)

• Started with the idea of putting single serving
  protein drinks in vending machines at fitness
  centers and branch them out to retail centers.
• Readily available

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Strategic Focus

• Mission/Vision
• Our mission/vision at Goldy Foods, Inc. is to
  provide improved, high-quality protein drinks
  that are better tasting than our competitors.
  Through enhanced technology, we will provide the
  healthiest and most quickly absorbing protein
  products in convenient vending locations at a
  fair and affordable price.

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Target Market

• The following characteristics describe our target
  market
• Active
• Health conscious
• Between the ages of 16-35
• Middle class and above

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Product

• The Goldy Protein Drink
• Single serving
• 16 oz bottle
• Variety of flavors
• Available in Soy and Whey Protein
• Fortified with 13 vitamins and minerals

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Nutrition Specifics
Formula X Amino Acid Amount Amount per serving
Alanine 1260 mg Calories 100 Arginine 1190
mg Total Fat 1.5g 2 Aspartate 2620 mg
Saturated Fat 0.5g 3 Cystine 280
mg Cholesterol 0mg 0 Glutamic Acid 4130
mg Sodium 300mg 13 Glycine 860 mg Total
Carbohydrate 9g 3 Histidine 490
mg Dietary Fiber 0g 0 Isoleucine 1210
mg Sugars 8g Leucine 2080 mg Protein
25g Methionine 320mg Vitamin A
25 Phenylalanine 930 mg Vitamin C
50 Proline 1360 mg Calcium
50 Serine 1340 mg Iron 45 Threonine 1200
mg Vitamin D 20 Tryptophan 140
mg Riboflavin 25 Trosline 690
mg Niacin 35 Valine 1230 mg Vitamin
B6 100 Vitamin B12 100 Zinc
35 Potassium 100
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Place

• Vending Machines
• Located at gyms
• Lifetime Fitness, YMCA, etc.
• Benefits
• Convenient
• Readily Available
• Key differentiating point from competitors

• Grocery Stores
• Located in health section
• Benefits
• Bigger customer base
• Convenient for those who like to workout at home

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PACKAGING
Goldy's Protein
Goldy's Protein
On The Go
Vanilla Flavored
New Enhanced Flavor
Fortified with 13 vitamins and minerals
May reduce the risk of heart disease
16 fl. oz.
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Goldys Protein On the Go
Featured Flavors

• Vanilla
• Chocolate
• Cookies n Cream
• Strawberry
• Banana
• Orange
• Tropical Punch
• Passion Fruit

Insert Shake
Flavors Here
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Price

• 2.00
• Convenient for vending machines
• Customary pricing method
• 9.99
• 6-pack
• Because of ingredients
• Odd pricing

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Promotions

• Magazines
• Mens Health
• Womens Health Fitness
• Shape
• Muscle and Fitness
• Sports Illustrated
• Fitness

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Promotions

• Samples
• U of MN Gyms
• Metropolitan gyms
• Grocery stores
• State wide

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Promotions

• Promotions at the Gym
• New members will receive a T-shirt and a free
  shake
• Existing members will receive the promotion when
  membership is renewed
• A six month duration

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Points of Differences

• Taste/flavors
• Convenience
• Healthiness
• Enhanced Technology
• Location
• Price

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Future of Goldy Inc.

• Seek to dominate the industry
• Continuously increase healthiness and
  enhancements
• Branch out to other markets including vegetarians
  etc.
• Increase product line such as protein bars and
  other possible healthy products

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Questions