Saving Lives Nationwide in Memory of

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• Saving Lives Nationwide in Memory of
• Navy Ensign John R. Elliott
• USNA Class of 2000

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Who Was John Elliott?

• Class of 2000 graduate of U.S. Naval Academy
• Earned B.S. in Systems Engineering with Merit
• Named outstanding HERO in his class
• Killed by drunk driver two months before entering
  Naval Flight Officer School

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Who was John Elliott?
Beloved son of Bill and Mur Elliott, brother and
best friend to Jen Elliott.
John was named outstanding HERO by his
classmates.
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What is the HERO Campaign?

• Mission
• To prevent drunk driving fatalities, injuries,
  and accidents nationwide by promoting the use of
  sober designated drivers and reminding the public
  to drive sober
• and not to let friends drive drunk.
• Be a Hero. Be a Designated Driver!

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HERO Campaign Goals

• Register one million sober designated drivers to
  end drunken driving nationwide
• Emphasize the role of personal responsibility in
  ending drunken driving
• Make having a designated driver as automatic as
  wearing a seatbelt
• Partner with state and local law government,
  highway safety offices, schools and colleges,
  sports teams and licensed beverage associations

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Hero Campaign Activities

• Promote the campaign in schools, colleges,
  businesses, bars and restaurants
• Partner with collegiate and professional sports
  teams, including NFL and Major League Baseball
• Launch national media campaign
• Partner with local and state law enforcement
  agencies dedicated to making our roads safer

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2000 to 2008 Achievements

• HERO Campaign adopted by the U.S. Navy
• National Highway Traffic Safety Administration
  (NHTSA) chose the HERO Campaign to win the
  National 2008 Public Safety Award
• HERO Campaign Adopted by States of New Jersey,
  Delaware, Virginia, and New York
• Hero Campaign adopted by Philadelphia Phillies,
  Boston Red Sox, New York Giants and Jets

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2000 to 2008 Achievements

• Elliotts received the prestigious 2004 Citizen
  Activist Award by the National Commission against
  Drunk Driving (NCADD)
• Adopted by U.S. Naval Academy, Monmouth
  University, Richard Stockton, Rowan and other
  Colleges and Universities
• Awareness and education includes Virgin
  Drink Parties, Volleyball-a-Thons, College
  HERO Orientation Kits and Responsible Serving
  Training conferences

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2000 to 2008 Achievements

• Federal Johns Law passed, August, 2005
• Johns Law adopted in New Jersey
• Impounds cars of DUI suspects for up to 12
  hours.
• Hold suspects for up to 8 hours
• Because of Johns Law 30,000 cars of suspected
  dui drivers were impounded in the State of New
  Jersey in one year

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2000 to 2008 Achievements

• Variations of Johns Law adopted in Massachusetts
  and Maryland
• Over 50 highway signs and billboards posted in
  Southern New Jersey, Philadelphia and entering
  New York City.
• 1 million HERO ribbons, car decals, wristbands
  and Hero posters distributed nationwide

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2000 to 2008 Achievements

• National Lieutenant Governors Association
  endorse the HERO Campaign
• National Ad Council John Elliott Public
  Service television commercials air nationwide
• Hero commercial shown at halftime of annual
  Army-Navy football game

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2000 to 2008 Achievements
Governor Jon Corzine Declares NJFirst HERO
State
Phillies Adopt HERO Campaign
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2000 to 2008 Achievements
Bill Elliott spoke of his son when the U.S. Navy
adopted the HERO Campaign in December 2008.
Bill and Muriel Elliott join Governor Tim Kaine
as Virginia becomes the third state to adopt the
HERO Campaign.
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2000 to 2008 Achievements
Navy Takes HERO Campaign to North Pole
HERO Campaign Billboard at Lincoln Tunnel NYC
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Hero Campaign Community Group Involvement

• Have your municipality officials declare your
  municipality a HERO City
• Get local schools involved
• Encourage establishments serving alcohol to
  become HERO Taverns
• Encourage law officials to display free HERO
  decals on their patrol cars

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Become a HERO Municipality

• Through an executive proclamation declare your
  town as a HERO Municipality
• Ask your law officials to incorporate the HERO
  message into their educational and promotional
  programs
• Encourage your citizens to be sober designated
  drivers
• There is no cost to the Municipality

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HERO Campaign Chapters at Schools and Colleges

• Establish a committee consisting of an
  administrator, faculty member or teacher and
  interested students
• Educate students of the importance of being or
  using a sober designated driver
• Encourage students to add taxi numbers to their
  cell phones
• Hold fun educational and awareness events that
  do not include alcohol

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HERO Bar/Tavern Participation

• Sign a pledge to be a HERO Establishment
• Display HERO posters and decals reminding patrons
  to secure sober designated drivers when leaving
• Provide free non-alcoholic drinks to sober
  designated drivers

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Military Base HERO Awareness

• Display HERO posters and materials throughout the
  base
• Plan a 5k awareness run to coincide with the run
  held at the Naval Academy in Ensign Elliotts
  honor during March each year.
• Get the local bars and taverns involved
• Establish a HERO Pledge day to drive sober

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Become a HERO State

• Follow the footsteps of New Jersey, Delaware and
  Virginia in becoming a HERO State through an
  executive proclamation
• There is no direct cost to the state
• Use the HERO Brand and identity to make the roads
  safer in your state
• Encourage State Trooper participation

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Promoting the Hero Campaign

• Distribute authorized Hero Campaign materials
  ribbon, decals, posters.
• Sell shirts, hats, wristbands and key chains.
• Develop local sponsors/supporters
• Media relations
• Bar and restaurant association relations
• Law enforcement relations

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Participation in the Hero Campaign

• Please register with our office if you intend to
  participate
• www.herocampaign.org or 1-866-700-HERO
• Licensed ribbons, decals and promotional item
  starter kits are available through the Hero
  Campaign office. (Additional materials can be
  purchased as needed.)

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Summary

• 17,000 people are killed by drunk drivers every
  year in our nation
• 350,000 people are injured every year by drunk
  drivers
• Help us save lives. Join the HERO Campaign for
  Designated Drivers.
• Be a HERO. Be a Designated Driver!

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Corporate Partnerships

• Wawa
• Pepsi Cola Bottlers
• Philadelphia Phillies
• Clear Channel Outdoor
• Lamar Advertising
• Interstate Outdoor Advertising
• CVS Pharmacy

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Usage of the Hero Campaign Logo

• Duplication of the Hero Campaign for Designated
  Drivers logo and message to promote designated
  driving is permitted only with prior approval by
  the John R. Elliott Foundation at
• www.herocampaign.org or 1-866-700-HERO
• The Hero Campaign, its logo and slogan are
  federally registered and the property of the John
  R. Elliott Foundation
• Alteration of the Hero Campaign logo and slogan
  are prohibited

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The John R. Elliott Foundation

• An IRS approved 501 (c) (3) not for profit
  corporation
• Dedicated to preventing drunk driving fatalities
  and injuries nationwide
• Dedicated to promoting designated driving
• Dedicated to promoting character education and
  personal responsibility

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www.herocampaign.org