Global Hindu Electronic Networks - PowerPoint PPT Presentation

1 / 67
About This Presentation
Title:

Global Hindu Electronic Networks

Description:

Rambhau Mahlgi Prabodhini, Mumbai India : BrightIndia, news, current events ... Prajna Bharati, Hyderabad, India : News, current events ... – PowerPoint PPT presentation

Number of Views:465
Avg rating:3.0/5.0
Slides: 68
Provided by: ajay4
Category:

less

Transcript and Presenter's Notes

Title: Global Hindu Electronic Networks


1
Global Hindu Electronic Networks
  • Introducing Worlds First and Only Comprehensive
    Hindu Mass Media Company

2
GHEN Vision
  • To propagate the ancient Hindu vision of
    Vasudhaiva Kutumbakam - Entire Universe is one
    family using state of the art communications
    tools
  • To facilitate the Hindu ideal, Taamaso Ma
    Jyotirgamaya, Lead me from Darkness to Light
  • To combine a Great Cause with Smart Business
    practices

3
GHEN Mission
  • Be the first Hindu mass media company and
    e-Commerce portal in the world
  • Create dynamic and growing religious and
    lifestyle content targeted towards every
    demographic subgroup blended with Hindu focused
    merchandise.
  • Use state-of-the-art technology to build an
    active and engaged online Hindu community that is
    a well focused hub for information and commerce
  • GHEN will be the premier information provider for
    all Hindu dharma and India (Bharat) related
    information in the world

4
What is GHEN
  • Started with mailing lists in 1989, first web
    site in 1994
  • A well planned focused hub of Hindu and India
    related information and commerce
  • The only mainstream, active, Hindu online
    community
  • Recognized as an undisputed leader in its class
  • Started as a non-profit project of Hindu Students
    Council, now a for-profit company, being
    incorporated
  • Focus on issues that are most important to Hindus
    and provide interactive services, peer support
    and provide end users with online access to
    experts
  • Growth through collaboration with content and
    technology partners

5
GHEN Active Sites Portal Sites
  • HinduNet.org (April 1994)
  • Main hub of all the Hindu content, events, news,
    community features etc.
  • HinduKids.org (May 1999)
  • A portal for Hindu kids
  • HinduWomen.org (November 1999)
  • A portal for Hindu women
  • HinduWeb.org (May 1999)
  • Free Hindu websites for individuals and
    organizations (over 770 reserved, over 300
    active)
  • Free Web based e-mail
  • HinduLinks.org (May 1999)
  • Reviewed links to other Hindu sites, about 1100
    reviewed, over 500 to be added

6
GHEN Active Sites Interest Areas
  • HinduBooks.org (Formal, May 1999)
  • Complete Text of over 75 Hindu books online with
    15 more in the pipeline
  • Bhajans.org (1998, Domain May 1999)
  • Hindu spiritual music
  • Vivaaha.org (August 1999)
  • Personals and Wedding with info on Hindu marriage
    ceremony
  • MandirNet.org (June 1996, Domain May 1999)
  • Directory of Hindu temples, history, archeology,
    events, news, announcements from around the world

7
GHEN Active Sites India Related
  • FreeIndia.org (August 1997)
  • Basic information, history, independence
    movement, biographies, Amar Chitra Katha()
    comics
  • BharatDaily.org (December 1999)
  • News and current affairs
  • BrightIndia.org (GHEN Site April 2000)
  • E-zine for a resurgent India
  • Panchjanya.com (September 1999)
  • Second largest circulating weekly newspaper in
    Hindi() Contract Ended, July 2000

8
GHEN Active Sites Corporate Sites
  • Ghen.org (January 2000)
  • Ghen.net
  • Corporate Information
  • Common programs to all sites
  • Forums
  • Chat
  • Personal Pager
  • Search Engine
  • Real Server
  • etc.

9
GHEN Awards (partial list)
10
GHEN Citations (partial list)
Dozens of Other Publications
11
GHEN Today
12
Hindus and Internet
  • There are about 1 billion Hindus in the world, or
    16 of world population
  • Our definition of Hindus include Jain, Buddhist
    and Sikh, the total population of all these
    faiths is about 1.4 billion
  • There are over 4 million Hindus in US, most
    affluent minority

13
Content Partners
  • Bharatiya Vidya Bhavan - Books
  • Periplus Books, LLC
  • India Book House Publishers ()
  • () Contract Ended, August 2000
  • Ramakrishna Matham (Mylapore, Chennai) Books
  • American Institute of Vedic Studies Books

14
Content Partners Authors
  • Dr. David Frawley Books, Column
  • Dr. Gangadhar Choudhary Books
  • Sh. Bansi Pandit Books and Forum
  • Prof. Subhash Kak Books, Column
  • Dr. Satishkumar Modh Column
  • Dr. A. V. Shreenivasan Books, Forum
  • Mr. Sudheer Birodkar Books
  • Prof. Lata Jagtiani Column
  • Dr. Krishna Bhatta Column, Book
  • Plus, several others

15
Content Partners
  • Rambhau Mahlgi Prabodhini, Mumbai India
    BrightIndia, news, current events
  • Hindu Vivek Kendra, Mumbai, India News, current
    events
  • Prajna Bharati, Hyderabad, India News, current
    events
  • Panchjanya New Delhi, India, Hindi weekly
  • Organiser New Delhi, India, English weekly ()

16
Technology Partners
  • Praja.com
  • Events planning
  • thePlunge.com
  • Personal Events (Birthday, weddings etc.
    planning/websites)
  • Odigo
  • InstantMilan Personal Messenger
  • Financenter.com
  • Personal Financial Calculators for HinduShops.com
  • Links2Go.com
  • Co-branded directory for external non-Hindu links
  • All the partnership agreements are signed. Some
    of the partnerships are to be implemented

17
GHEN Revenues
  • Ad Agencies
  • Burst! Media
  • Value Click
  • Affinia
  • OneMediaPlace (formerly AdAuction)
  • 24/7 Media, under negotiations
  • Affiliate Arrangements
  • Amazon.com
  • Hinduism Today
  • PlanetVeggie.Com

18
GHEN Revenues
  • Commerce Partners
  • T-Series (largest producers of music in India)
  • Xandu Pharmaceuticals - one of the largest
    Ayurvedic Pharmaceuticals (under negotiations)
  • InPhonics (hindunet branded wireless solution -
    under negotiations)
  • iUniverse Co-branded print-on-demand book
    publishing
  • Several Others being signed for HinduShops.com

19
GHEN Team
  • CEO Ajay Shah, Ph.D.
  • V.P. Development Srinivas Bolisetty
  • V.P. Operations Rajiv Varma
  • C.F.O. Ragni Mehta
  • V.P. Sales Kanchan Banerjee
  • General Counsel Director of Marketing Rakhi
    Israni

20
Objectives
  • Transition from Non-profit to a For-profit
    organization
  • Incorporate and hire employees
  • Increase the no. of page views by 1000 by Dec.
    2002
  • Increase the no. of visitors by 300 each year
  • Grow advertisements and sponsorship revenues by
    100 each year
  • Total sales of 3,500,000 by Dec 2002
  • Achieve Profitability by Dec 2002

21
Web Site Development Plan
22
Market Segmentation
  • Hindus around the world
  • A key target Non-Indian/Hindu Population that
    follows some Hindu practices
  • Yoga
  • Ayurveda
  • Vedic Astrology
  • Vegetarian about 2.5 of US population
  • Followers of Specific Gurus
  • Children of Non-Resident Indians around the world
  • School and college students studying about India
  • Internet Users in India and rest of Asia where
    the culture is Hindu/Hindu-like is expected to
    rise dramatically in next 3 years
  • Hindu Women We estimate that general US women
    statistics apply
  • Women comprise 48 of all Internet users.
    (Jupiter)
  • Women control or influence over 80 of all
    purchase decisions. (Ad Age)

23
Site Targeting, Demographics Community
  • GHEN Sites are targeted based on interest areas
    and specific demographic groups
  • Interest area sites
  • Ayurveda, Astrology, Vegetarian, Weddings,
    Bhajans etc.
  • Demographic targeting
  • Kids, youth, women, internationalization
  • Community Portal Features
  • Free websites, email, event reminders, classified
    advertisements, matrimonials
  • Forums, Chat, Mailing List
  • Under Construction Personal messenger, personal
    event planner, community event listings

24
GHEN Upcoming Sites
  • HinduShops.com
  • AyurvedaWeb.org
  • Bhojan.org
  • JyotishWeb.org
  • HinduYouth.org
  • NobleCauses.org
  • HinduInfo.org

25
Website Development Plan Personalization
Community
  • Focus on Public and Personal Events
  • Personalization
  • Temple Centric Sites with Resources for temples
  • Personal Calendar
  • Free internet access
  • Photo albums
  • Family intranet
  • Personal mailing lists and clubs
  • Personal Messenger

26
Website Development Plan Content
  • More focused towards specific interest areas and
    age groups
  • Internationalization Geographic targeting and
    multiple languages
  • Publish Daily Hindu Digest (only general daily
    Hindu publication, print or online)
  • Hindu Radio on the net
  • Live Events and guests
  • Education
  • Hindu University on the net, offer fee based
    courses

27
Business ModelContent Sites
  • Contents should not be for Hindus or Indians but
    about Hindu and India.
  • Distinguish GHEN brand from others by adding
    value
  • Expansion of content horizontally and vertically
    to further strengthen our leadership position
  • Build a strong online community
  • Leverage the GHEN brand name and contents for
    e-Commerce
  • Form significant technological partnerships
  • Internationalize the contents.

28
Competitive Analysis Content Sites
  • Major Competitors for Hindu Content
  • Hinduism Today magazine Good content and
    visibility
  • HinduMythology.com from Indian Express group
    well presented has backing of a large media
    group.
  • Our Advantage
  • We have several orders of magnitude more content.
  • Competition lacks community features
  • Have no strategic relationship with major Hindu
    organizations.
  • Other GHEN sites have competition to a varied
    degree.
  • More details available in the Business Plan

29
Website Development Plan Commerce
  • Hindu mall on the internet
  • HinduShops.com
  • Vegetarian grocery shopping
  • Bhojan.org
  • Weddings
  • Vivaaha.org
  • Travel Tourism
  • Expanded MandirNet, and religious pilgrimage
    (yatra) site, integrated with e-commerce
  • Ayurveda, Jyotish and Yoga sites
  • integrated with appropriate commerce
  • Integrate HinduWomen.org with HinduShops.com
  • Continue and expand existing affiliate
    arrangements

30
Concept Hindushops.com
  • Become a major Hindu commerce portal
  • Target
  • Hindu related merchandise
  • Hindu educational products
  • India related gift items
  • Appreal
  • Books etc.
  • Create a directory of Hindu services
  • Act as aggregator of merchants
  • Provide value to customers through reviews,
    recommendations etc.
  • Partner with community organizations consider
    sharing portion of revenue for marketing through
    NobleCauses.org
  • Provide free services to merchants and
    contributors

31
Market Analysis HinduShops.com
  • At this time, there is no Hindu Mall however,
    some of the India related malls are coming up,
    and we expect Hindu malls to come online in next
    few months
  • Initial sales will be mostly in US and Canada,
    which will be eventually expanded to other
    countries
  • Assumptions
  • Studies 1 to 9 visitors to purchaser
    conversion
  • Convert 1 of visitors to customers
  • Avg. purchase 20, GHEN commission 5 (after
    community marketing through NobleCauses)

32
Business ModelHindushops.com
  • We will not carry inventory
  • Partner with established merchants
  • Merchants will pay GHEN 10 of total revenue
  • Merchant and GHEN will do independent or shared
    marketing
  • Marketing to include non-profit organizations
    through NobleCauses.org
  • Partner with service providers, astrologers,
    pujaris etc.
  • Continue and expand relevant affiliate affiliate
    arrangements such as Amazon.com
  • Provide free services to attract customers
  • Free financial calculators through
    financenter.com
  • Free directory lookups etc.
  • Provide Free Services for merchants
  • Websites
  • Classifieds

33
Competitive Analysis HinduShops.com
  • Sites offering Hindu centric goods / services
  • Carry very few items, not significant hubs of
    e-commerce
  • We expect several such sites to come up in next
    one year
  • Sites such as saranam.com that sell pujas
  • Sites that sell general Indian merchandise
  • Most notably indiaplaza.com and namaste.com
  • Considerable resources and good brand recognition
  • Lack Hindu focus, and related content
  • Merchandising by non-profit Ashrams and
    Organizations
  • A significant competition
  • Generally sell merchandise mostly to their
    devotees, loyal customers.
  • Our strategy To involve them in HinduShops.com
  • Bookstores and Musicstores
  • strong competition from the other websites such
    as those from the publishers and their other
    affiliates.
  • more details available in the plan

34
Concept Bhojan.Org
  • Sell vegetarian grocery and health food and
    related merchandise
  • Scriptural aspects of food
  • Recipes
  • Health food
  • Vegetarian Restaurant Guide
  • Promote other GHEN sites to Vegetarians

35
Market Analysis Bhojan.org
  • A Hindu and vegetarian food portal
  • It is estimated that about 2.5 of US population
    is vegetarian (Gallup, 1997)
  • Many more avoid some type of meat products
  • Studies 1 to 9 visitors to purchasers
    conversion
  • Assumptions
  • 0.5 of all GHEN site visitors will purchase
  • average purchase of 25.00
  • 5 of sales as revenue

36
Business ModelBhojan.org
  • Bhojan.org our vegetarianism site, in
    collaboration with PlanetVeggie.com.
  • Down To Earth, parent of planetveggie.com is a
    brick-and-mortar store based in Hawaii, with a
    warehouse in CA
  • PlanetVeggie is directed towards Western
    Vegetarians/Vegans
  • PlanetVeggie is partnering with us because we can
    give them exposure to the Indian market.
  • PlanetVeggie us with their content, we will add
    the relevant Hindu content. We will keep the
    content advertisement revenues and share
    e-Commerce revenues with them

37
Bhojan.Org Competitive Analysis
  • Well funded, well recognized Indian grocery
    stores
  • Namaste.com (a division of ethnicgrocer.com)
  • indiaplaza.com
  • IndianGoodsOnline.com
  • Indianstuff.com
  • over a dozen more...
  • The above sites carry virtually identical items
  • Non-Indian Online grocery stores
  • Competitive Advantage for Bhojan.org
  • Content Articles, encyclopedia of Vegetarianism
    etc.
  • Our strong emphasis on vegetarianism
  • Health food
  • Emphasis on Western (non-Indian) grocery items,
    with a growing collection of Indian grocery

38
Concept NobleCauses.org
  • A public service site of GHEN
  • Facilitate Giving to various charities
  • Provide charities / organizations easy access to
    fund collection mechanisms
  • Collection of Hindu and India related charity
  • Secular Charities
  • Healthcare Research
  • Hospitals
  • Educational Institutes
  • Community
  • Support Groups
  • Calamities and natural disasters
  • Hunger and Shelter related projects

39
Market Analysis NobleCauses.org
  • This site will be similar to CharitableWays.com
    or helping.org
  • Currently, there is no Hindu or India related
    charity portal
  • At this time, there are no reliable statistics
    for Hindu charitable contributions, however, they
    are expected to be significant
  • Fulfill the needs of Hindu/India non-profits
  • promote their causes
  • raising funds abroad, amongst NRIs
  • Fulfill the requirements of NRIs
  • Identifying genuine charities
  • Sending money to these charities

40
Business ModelNobleCauses.org
  • Those who shop on HinduShops.com can enter a code
    for the charity if it appears on NobleCauses.org
    and the charity will receive portion of the
    revenue of the purchase
  • The above concept will be extended to our grocery
    site bhojan.org
  • The site will therefore be used to promote
    HinduShops.com in the community
  • The site will contribute to the banner
    advertising revenue for GHEN
  • Risk / Legal Analysis
  • Identifying genuine charities
  • Extensive legal efforts needed in getting
    authorization to collect money / transfer money

41
Competitive Analysis NobleCauses.org
  • GuideStar.Com lists 333 Hindu non-profits in USA
    and a few hundred India related non-profits
  • NobleCauses.org has no competition amongst Hindu
    and Indian charities, temples and causes
  • Several general charity sites, such as
    charitableways.com, helping.org are not focused
    on our target market but have more resources and
    could be considered competitors in US charities
  • We will cooperate, rather than compete with the
    charities that are promoted by temples and other
    Hindu organizations

42
Marketing Plan
  • Offline Advertising
  • Hindu lifestyle oriented Magazines and Newspapers
    (Yoga Times, Vegetarian Journal etc)
  • Ethnic Indian newspapers,
  • Ethnic Indian radio and Television
  • Community
  • Through NobleCauses.org
  • Promotion through Hindu organizations and Temples
  • Other websites
  • Syndicate GHEN content through isyndicate
  • OnLine Marketing
  • Affiliate programs
  • Content Syndication
  • Banner Advertisements
  • International Promotion
  • Hindu organizations and temples
  • Promotions to get better demographics data, and
    build a larger membership base

43
The Financials
44
Start-Up Expenses
  • Startup Funding requirement is 1,717,150
  • Startup funds include
  • Office Setup
  • Incorporation
  • Equipment cost
  • Provision for cost of content acquisition
  • Provision for acquisition technology

45
Summary Startup Expenses
46
Traffic Forecast
  • Current Marketing Budget 0.0
  • In 1998 and 1999 organizational sites were
    de-coupled from GHEN sites. Actual growth of our
    content sites is therefore much greater

47
Marketing Sales Budget for 6 months
48
Marketing Sales Budget Up to 3 Years
49
Marketing Sales Budget Up to 3 Years
50
Marketing Sales Summary
51
Personnel Plan
  • Key personnel will be located in USA
  • Content developers, editors, additional
    programmers and web administrators will be hired
    in India to control cost
  • News/event acquisition through freelance
    reporters
  • Reliance on columnists for content
  • Personnel cost control through strategic
    partnerships with content providers

52
Personnel Plan Staffing for first 6 months
53
Summary Personnel Plan
54
Sales Forecast
55
Sales Forecast
56
Sales Forecast
57
Profit Loss Statement
58
Profit Loss Statement
59
Profit Loss Statement
60
Profit Loss Statement
61
Pro-Forma Balance Sheet
62
Pro-Forma Balance Sheet (6 mo. To 1 year)
63
Pro-Forma Balance Sheet (Up To 3 Years)
64
Pro-Forma Cash Flow Statement (first six months)
65
Pro-Forma Cash Flow Statement (up to 3 years)
66
Pro-Forma Cash Flow Statement (up to 3 years)
67
Summary Keys to Success
  • Leadership Already functioning sites, which are
    category leaders
  • Management Experienced Management team with
    extensive community relations
  • Commerce Attract quality merchants and
    customers leveraging GHEN brand name.
  • Comprehensive Content Directed towards interest
    areas and demographic groups
  • Growth through community relations, content,
    technology and strategic partnerships
  • Low development costs
  • Internationalization
Write a Comment
User Comments (0)
About PowerShow.com