Best of 10 Healthcare Brands 2019

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VOL 2 ISSUE-1
BEST OF
LIFE WINS CARE WINS Poised to Serve and Enrich
Quality of Life, Wockhardt Hospitals is the
Next Big Blessing in the Indian Healthcare
Industry
Healthcare Consultancy Services A Management
Advisory Enhancing Businesses with Unique
Approach
Sun Narula Group India Leading the Healthcare
Vertical with Innovation
Experts Board Mr. Udai Kumar Chairman CEO
OHUM Healthcare Solutions Dr. V. Mohan Chairman
Chief Diabetology Dr. Mohan's Diabetes
Specialities Centre
Camomile Healthcare Ventures Transforming
Healthcare Organizations through Digital
Technologies
Healthcare
BRANDS 2019
IOTimize Healthcare Solutions Innovating Better
Life
Mr. Bhavdeep Singh CEO Fortis Healthcare
Brand Building Brand Promise Brand Experience
Relationship
Emerging Tech-trends Trending Technologies
Unveiling New Prospects for the Indian
Healthcare Sector
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Branding A Key Element to the Healthcare
Industry
Sayali Rane, Editor
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Editors Column
Vand the security that it o?ers.
endors pay stringent attention to their branding
of products to attract and preserve a steady
customer base. A
brand is a perceptible uniqueness that has varied
characters and disposition. Usually, people buy
into the brand
Similarly, the healthcare industry also relies on
branding and this factor greatly a?ects the
steady ?ow of customers to keep healthcare
companies a?oat. When it comes to healthcare,
strong branding e?orts are needed. Whether it is
working with providers or bringing in new
patients, healthcare businesses must be able to
manage a brand that people have faith in. This
is mainly imperative for physical health and
wellbeing. People do not trust a healthcare
company without it being a trustworthy brand. A
few facts and keys that the healthcare companies
should consider are, the company needs to keep in
mind the brand value to get considered for
future merges. It should build healthy
relationships with doctors, patients, payers and
providers which would help the company to build
a strong/?rm customer base. The product or
service of the company should be able to provide
patients with a unique experience that cannot be
replicated. This will generate higher returns,
growth and mitigate risk. Attract and retain top
talent nurses, doctors, physicians assistants,
etc. this will instill trust and reassurance and
increase brand awareness. Healthcare is
personal, and thinking of your brand as a promise
will help in the growth of the company. Recognize
the companys strengths and weaknesses, acuities
do not always match reality, nonetheless they do
a?ect how many people trust the brand for care.
Set yourself apart from others and connect online
and o?ine channels keeping the company abreast
with latest technology while keeping it connected
with the customers. Branding is as essential
for the healthcare industry as it is for
retailers and manufacturers. To attract and
retain patients, set your company apart from
others, build trust and loyalty and maximize the
relevance of your brand!
6
C X O
14 Tackling Diabetes Latest Technologies in
Diabetes
A r t i c l e s
20 Emerging Tech-trends Trending Technologies
Unveiling New Prospects for the Indian
Healthcare Sector
28 Healthcare Management Healthcare Systems are
Complex and Need Strong Management
36 Brand Building Brand Promise Brand
Experience Relationship
42 Indian Healthcare Sector The Healthcare Sector
Today in India Why is its Role Critical?
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08
C
Life Wins Care Wins Poised to Serve Enrich
Quality of Life, Wockhardt Hospitals Leading
Healthcare With Innovation Excellence
o
n
26
Camomile Healthcare Ventures Transforming
Healthcare Organizations through Digital
Technologies
t
34
Healthcare Consultancy Services A Management
Advisory Enhancing Businesses with Unique
Approach
e
40
IOTimize Healthcare Solutions Innovating Better
Life
n
t
46
Sun Narula Group India Leading the Healthcare
Vertical with Innovation
s
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BEST OF10
Leading Healthcare with Innovative Technology
Branding Tactics
Healthcare
BRANDS 2019 Acare has ensured that humans all
around the world lead a better life. Right from
general check-up to
ll of us have heard the saying, A healthy nation
is a wealthy nation. Healthcare is one such
industry that
will thrive to exist till the humans do. It,
hence, is a very signi?cant part of the economy
of a country. Quality
diagnosis to post-treatment care, at every step
the attention to detail and quality of service
provided to the patients have to be up to the
mark. Although the healthcare industry has
advanced incredibly, it faces several new
challenges every day. Tackling these challenges
and contributing signi?cantly to the process of
improving healthcare, we have shortlisted some
of the prominent companies that are dedicatedly
working to better the quality of life for people.
In our issue, Best of 10 Healthcare Brands
2019, we highlight their stories and how they
are catering this vast industry.
In this issue we have included intriguing
cooperate pro?les of various leading brands in
the healthcare sector namely Camomile
Healthcare Ventures is one of the fastest growing
and the largest healthcare strategy and
implementation advisory organizations in Asia
Healthcare Consultancy Services (HCS) is a
Healthcare Advisory Consulting ?rm in the ?eld
of Healthcare Hospital Management, based out of
Mumbai IOTimize Healthcare is focused on
developing several technological solutions to
uplift the current living situation of the
population Sun Narula Group India is one of the
largest independent healthcare solution
providers, with world class technology products
and services Wockhardt Healthcare is a chain of
tertiary care super-specialty hospitals with its
main focus and aim being on clinical quality and
patient-centric care. Apart from these we have
also included numerous other companies like,
Seemeds Healthcare Solutions Pvt. Ltd., Ambuja
Neotia Healthcare, Hosmac India Pvt. Ltd., Palash
Healthcare and Cipla Ltd. Apart from these we
also bring some interesting articles drafted by
industry experts on various ?elds of the
healthcare vertical. Mr. Bhavdeep Singh, the CEO
of Fortis Healthcare has written a piece on The
Healthcare Sector Today in India Why is its
Role Critical? Whereas Padma Shri Dr. V. Mohan
the Chairman and Chief of Diabetology at Dr.
Mohans Diabetes Specialities Centre, Chennai
has shared his views on the Latest Technologies
in Diabetes. Another very interesting article
written by Mr. Udai Kumar, the Chairman CEO of
OHUM Healthcare Solutions, on Healthcare
Systems are Complex and Need Strong
Management. Our in house editorial team has also
included a few insights through our articles on
Trending technologies in the healthcare
vertical and Branding Strategies and
Building. So ?ip through the pages and embark
on a journey full of knowledge and interesting
business approaches!
9
Editor-in-Chief Managing Editor Executive Editor
Pooja M. Bansal Ashwini Deshpande Sayali Rane
Art Design Head Associate Designer Art
Picture Editor Co-designer
Amol Kamble Asha, Shweta Rahul Kavnekar Sapana
Shinde
Business Development Manager Akansha
Garewal Sales Executives Daneshwar Dadsena
Technical Head Technical Specialist Digital
Marketing Manager SME-SMO Executives
Circulation Manager
Swapnil Patil Vivek, Pratiksha Prashant, Rahul
Swati, Manoj Tanaji
sales_at_insightscare.com February, 2019 Corporate
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10
LIFE WINS
POISED TO SERVE ENRICH QUALITY OF LIFE,
WOCKHARDT HOSPITALS LEADING HEALTHCARE WITH
INNOVATION EXCELLENCE
CARE WINS
is Wockhardt Hospitals (WHL). Its main focus and
aim being on quality and patient care, Wockhardt
Hospitals are bridging the path through best
medical practices, best nurses and doctors, best
teams at par, best of the technology, and
updated with the best medical practices. To gain
further insights into this journey full of
innovation and patient care we bring you an
exclusive interview with Zahabiya Khorakiwala
who is the Managing Director and driving force
behind this new-age chain of multi
super-speciality Wockhardt Hospitals. She is
deeply involved on all strategic and operational
activities of the company. Under her leadership
WHL has achieved profound success and is
soaring new heights with each step. In 2018,
under her leadership WHL launched a
super-speciality hospital in Wardha district of
Maharashtra. Zahabiya strongly believes that
healthcare industry is on the cusp of paradigm
shift and today the three stakeholders of this
industry - government, private players and the
society have an exciting opportunity to
collaborate and rede?ne Indias health system in
order to power the nations growth and
development, ensuring e?ective utilization of
the resources- Capital, drugs, technology and
human resources. Q Kindly brief us about
Wockhardt Hospitals. Wockhardt Hospitals is a
chain of tertiary care super-specialty hospitals
with facilities in, Nagpur, Nasik, Vashi (Navi
Mumbai), Rajkot, Surat, Wardha, South Mumbai
(SOBO) North Mumbai (NOBO). The guiding
philosophy of Life Wins! Stands for serving and
enriching the quality of life of patients. Our
establishment of 350 bed Super Speciality
Green?eld Hospital in South Mumbai The New
Age Wockhardt Hospitals, Mumbai Central, which
got accredited by JCI (Joint Commission
International) within 3.5 years of its
establishment. Our facility has a Pediatric
Cardiac Sciences Centre, with a renowned
super-specialist team, and state-of-the- art
technology, of global standard. All our
hospitals have state-of-the-art infrastructure
and globally benchmarked processes to enable
quality healthcare and patient safety. The
overall 1500 bedded hospitals have over 1000
Standard Operating Procedures or Protocols for
both clinical and non-clinical processes in
place. We has developed patented novel
Autologous Growth Factors therapies which
provides drastically improved clinical outcome
over the existing available treatments for
di?erent kinds of wound healing, musculo-skeletal
pain management, hair regrowth, scar less
surgery, and aesthetics. Q Kindly provide us in
brief about your organization and how has the
company progressed over the years? Embracing
innovations and constant up
Zahabiya Khorakiwala Managing Director
T
he healthcare businesses
including all stakeholders are
evolving rapidly and the future
looks radically di?erent from present. People
now have easy access to healthcare information,
which keeps them updated. Digitalization and
integrated patient-centric approach is giving
rise to databases, thus changing the nature of
how healthcare operates. Also, technologies like
Arti?cial Intelligence, Additive manufacturing,
and Machine Learning are acting as game changers
in the healthcare industry, and will bring about
major changes in incoming times. Healthcare is
all about providing best services with patient
outcomes. A Hospital chain that has proved just
that
08 February 2019
11
gradations in health services have been our forte
that has been constant over the years. We at WHL
have identi?ed three keys areas that have been
the mainstays over the years and have
contributed to our success. Focus on Quality and
Patient Care We at WHL practice highest
quality standard to deliver superior clinical
care. We
deliver global best practices at our
super-speciality tertiary care hospitals. Q
Mention any awards and appreciations that your
organization has received. WHL is committed to
serve top-notch premium medical
have ensure that all our hospitals are NABH
accredited and
services and therefore the management
continuously works
upon bringing in innovative products and unique
services that are helpful for the patients. We
have been on the peak of success in delivering
healthcare service and this has been recognized
by various organizations, which have presented
us with countless awards and appreciations. 2016
was a golden year in the history of our
organization with all WHL hospitals receiving
appreciations namely Innovation in Quality of
Service Delivery Wockhardt hospitals, Best
Marketing Campaign in Healthcare Wockhardt
Hospital, Surat Best Multispecialty Hospital,

• also the groups ?agship Hopsital the New Age
  Wockhardt Hospitals at Mumbai central has
  received the coveted JCI accreditation within
  ?rst three and half years of its operation.
• Group of Hospitals Being a group of seven
  super-speciality tertiary quaternary care
  hospitals has its own merits such as
• Exchange of best practices,
• Patients transfer/mobility,
• Doctors/Consultant expertise sharing
• Strong presence in Mumbai - We have 3 hospitals
  in Mumbai of

Embracing
innovations
and constant up
gradations in health services have been our
forte that has been constant over the years

about 750 beds all together. We are able to bring
in new modalities of treatment and easily
incorporate it in our Mumbai hospitals because it
is a metro city with an appetite for
innovation. WHL has also been associated with
Boston based Partners Medical International
(PMI) for 17 years. This exclusive association
has given us access to a network of Harvard-
a?liated hospitals around the world and their
immense expertise and knowledge, ensuring that
we adopt and
Saurashtra Kutch region Wockhardt Hospital,
Rajkot Best Dialysis service care provider
Wockhardt Hospital, North Mumbai Wockhardt
Hospitals shines at the World HRD Congress with
21 awards for excellence in Human Resource
Wockhardt Hospitals South Mumbai won the AHPI
Award 2016 in the category of Best place to
work, and Wockhardt Hospitals Nashik has won
the AHPI Award 2016 in the category of Nursing
Excellence.
2019 February 09
12
WHL has been a star since its inception, our
world class infrastructure and sel?ess patient
care has earned us the NASSCON, Healthcare
Transformation Award for AI Cognitive and
Facilitation Impact Awards GOLD, International
Association of Facilitators, in 2017. 2018 was a
marvelous year for us we received three
prestigious accolades AHPI Global Conclave,
Nursing Excellence Award, Pride of India Awards,
Award for The Best Customer Service Program in
Healthcare, and Et Now- Making of Developed
India (Modi) Awards, Best HR Practices. Q
Innovation is what takes you forward. What are
the steps that WHL has taken for this, to remain
at the top of your game? WHL has a dedicated
Research Development facility that tirelessly
strives to come up with novel and innovative
technology that can ease patient care and
treatment. Our facility is also equipped with
latest and state-of-the-art technology and
equipment. This has helped us to develop
patented novel Autologous Growth Factor
Concentrate (GFC) therapies, which provides
improved outcome over existing available
treatments for various conditions. Growth factors
are a family of diverse substances found
naturally in the body. These essentially promote
and stimulate biological processes and growth.
They are immensely capable of stimulating
cellular growth, vascularization, proliferation,
tissue regeneration, and collagen synthesis.
Some of the conditions for which GFC technology
has proven bene?ts are Growth Factor Concentrate
Treatment Emergent choice for treating
Osteoarthritis (OA) Scientists have devised a
novel technique that has the
potential to repair cartilage damaged by OA,
alleviate pain and prevent the need of surgery.
This technique is called the Growth Factor
Concentrate (GFC) Treatment. The Growth Factor
Concentrate (GFC) treatment involves drawing the
patients blood and using a centrifuge to
concentrate the platelets, which are rich in the
growth factors. A special technique is then used
to extract, concentrate and activate these
growth factors that the body uses in various
healing processes. The concentrated and
activated Growth Factors are then re-injected
into the joints a?ected by Osteoarthritis, where
the growth factors can be used by the body to
heal. All currently available treatments of
Osteoarthritis leads to symptomatic improvement
and pain relief only, the GFC treatment leads to
not only Side-e?ects free pain-relief but also
has the potential to heal and regenerate OA
damaged cartilage. Growth Factor Concentrate
(GFC) Treatment for Di?cult to Heal Bedsores For
large di?cult to heal bed sores so far surgery
was the only option, recently cell biologists
have developed an innovative topical (unlike
surgery) treatment that includes application of
Growth Factors extracted out of patients own
blood that initiates accelerated wound healing
leading to a complete wound surface recovery.
Apart from a highly trained nursing team that
can greatly reduce the incidence of pressure
ulcers in chronic bedridden patients, the GFC
treatment is a phenomenal option for patients who
are already su?ering from bedsore. My team has
treated several bed sores patients with GFCs
preventing major complications and providing
complete relief to patients. Growth Factor
Concentrates (GFC) Treatment for Sports
Ailments There is great news for recreational and
professional athletes and sportspersons with
painful musculoskeletal
Fig. Typically, patients will require one or
two injections before noticing improvement. The
total recovery time is similar to surgery, three
to six months, depending on the severity of the
condition, but the key di?erence is that
patients who opt for Growth Factor Concentrates
over surgery may be able to skip the need of
surgery.
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February 2019
13
BEST OF10
Healthcare

• BRANDS 2019
• Nearly Scarless Surgeries-that are Aesthetically
  Better The GFC (Growth Factor Concentrate)
  technology is a remarkable new innovation that
  will be able to minimize and signi?cantly reduce
  surgical scarring giving superior cosmetic
  results to patients. Growth Factors are naturally
  occurring substances found in platelets which
  are capable of stimulating cellular growth
  proliferation, healing, and cellular
  di?erentiation. Scientists have found an e?cient
  and rapid methodology of extracting a very high
  concentration of these growth factors from
  patients own blood called Growth Factor
  Concentrate (GFC) which can then be re-applied
  to the incision post-surgery. The GFC aids in
  healing by attracting undi?erentiated cells in
  the newly formed matrix, triggering cell division
  and hence accelerated healing in surgical
  incisions. The use of GFC represents a greater
  similarity to the natural healing process
  thereby leading to a nearly scar less surgical
  incisions.
• Hair Regrowth through Follirich
• Utilizing Growth Factor Concentrate (GFC)
  Technology, Wockhardt Hospitrals have developed
  a kit called Follirich Kit which gives ready
  to inject high potency Growth Factor in the
  scalp of the patients which helps in increasing
  the hair thickness by 50 and prevent hair fall
  in individuals.
• Face Rejuvenation
• Growth Factor concentrates interacts with cells
  in the subcutaneous tissues, such as ?broblasts,
  endothelial cells and stem cells and after
  binding to their cellular receptors, they
  activate intracellular signaling events mediating
  cell proliferation, migration, survival and
  production of extracellular matrix proteins in
  the skin. This results in tissue rejuvenation.
  Its application for super?cial or deep dermal
  stimulation leads to skin rejuvenation and facial
  volumisation.
• The Advantages of GFC Technology
• SAFE/ Autologous material-taken from the patient
  himself
• Potential to rapidly heal all kinds of surgical
  incision
• Due to this ability of our GFC technology our
  cardiac surgery patients will also be able to
  have an aesthetically better, nearly scar less
  surgery. This will have a very positive cosmetic
  and psychological impact on many of WHLs
  patients.

conditions or any chronic injury that seriously
hampers their training. Scientists have
developed a novel treatment that uses a
patients own supercharged blood to heal soft-
tissue injuries. The technique involves drawing
the patient's blood and using a centrifuge to
concentrate the platelets, which are rich in the
growth factors. A special technique is then used
to extract, concentrate and activate these growth
factors that the body uses in various healing
processes. The concentrated and activated Growth
Factors are then re-injected into an area of
chronic tissue injury, where the growth factors
can be used by the body to heal the injured
tissue. Diabetic Foot Ulcer Foot Ulcers can now
be Totally Healed with Non-Amputation
Techniques People with diabetes are at a higher
risk of developing the most dreaded
complication of diabetic foot ulcers. During an
open or closed injury to the skin, the tissue
that gets damaged is healed by a makeup
phenomenon termed wound healing. It being a
natural phenomenon, wound healing is typically
taken care of by the body's innate immune
mechanism of action that works consistently
almost every time. Nevertheless, a slight help in
promoting healing would not hurt. According to a
recent therapeutic development application of
growth factors topically, enhances the normal
healing process. Wound repair is initiated by
growth factors released from platelets. At the
moment, cell biologists around the globe
including our country have come up with an
possibility for non-healing ulcer treatment
termed- New Age Concentrated Growth
Factor. Autologous material taken from the
patient himself, potential to heal all
non-healing ulcers, and prevents amputation are
some of the advantages of our new-age
Concentrated Growth Factor technology.
2019 February 11
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T
here have been tremendous advances in technology
All patients with type 1 diabetes and many with
type 2 diabetes require insulin therapy to
control their blood glucose levels.
Notwithstanding the tremendous advances made in
insulin therapeutics over the past three decades,
glycemic control remains suboptimal in the
majority of patients on insulin. A major reason
for this paradox is that the currently used
insulin regimens do not exactly mimic the
physiological secretion of insulin from the
beta-cells of the pancreas. The insulin pump
represents an attempt to provide insulin in a
more physiological manner to patients with
diabetes, avoiding the peaks and troughs in
insulin levels seen with multiple subcutaneous
injections. The insulin pump consists of a
subcutaneous cannula inserted into the
interstitial space (usually of the anterior
abdominal wall), a connecting tubing and a small
pager sized, battery operated pump which has the
insulin reservoir as well as a microchip that
controls insulin delivery according to
pre-programmed rates. b) Arti?cial
Pancreas These are modern insulin pumps with
built in glucose sensors. The ultimate Arti?cial
Pancreas (under development now) would be able
to automatically deliver the correct doses based
on the blood sugars and switch o? the delivery
if the sugars are low! Use of Technology in
Monitoring Glucose Levels a) Blood glucose
meters Blood glucose meters have been used in
clinical practice since the 1970s. However
their widespread use started only in the 1990s
after technological improvements led to a
reduction in the cost of the meters and reagent
strips. The latest glucose meters provide
results that are comparable in accuracy to the
venous plasma glucose estimations, at comparable
or even lower costs.
used for the management of diabetes over the past
few years. Technologies most commonly reported
are in the arena of needles and injections used
in insulin
delivery and devices that can manage blood
glucose and prevent long-term complications.
Insulin Pens Have Become Better, More Accurate
and Less Painful Conventionally, insulin used to
be given in syringes and a vial of insulin. In
earlier days the needles were long and painful
and the vial has to be kept in a refrigerator.
All this changed when insulin pens were
introduced. Insulin pens are more useful as they
eliminate the need for drawing up a dose in a
syringe. The ability to dial up the desired dose
leads to greater accuracy and reliability,
especially for low doses which are often needed
in the elderly and in small children. The
sensory and auditory feedback linked with the
dial mechanism on many pens, also helps patients
with visual impairment. Pen devices are also
more compact, portable and easier to grip.
Moreover as they are insulated, it is not
necessary to keep the pen in a refrigerator. This
makes life much easier especially for busy
people who travel a lot. However, Insulin pens
are more costly than insulin vials. Advances in
Insulin Delivery Devices a) Insulin pumps
14 February 2019
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Tackling Diabetes
Dr. V. Mohan Chairman Chief Diabetologist
2019 February 15
18

• The advent of glucose meters and strips has made
• self-monitoring of blood glucose an integral part
  of diabetes care particularly in patients who
  are on insulin.
• Continuous Glucose Monitoring (CGM)
• Today we have devices which can continuously
  monitor the glucose levels using sensors applied
  to the body. These are particularly useful for
  those who have ?uctuating glucose levels.
• Ambulatory Glucose Pro?le (AGP)

results to your doctor or health care provider
making remote monitoring possible. Use of
Telemedicine Telemedicine has now transformed
into a complex integrated service used in
hospitals, private physician o?ces, and other
healthcare facilities. It has been used to
overcome distance barriers and to improve access
to medical services that would often not be
consistently available in distant rural
communities. Electronic Medical Record (EMR) can
transform the way healthcare is delivered. EMR
is a patient centered record, which contains
medical, and treatment history of the patient
and this information can be made available online
whenever it is needed to authorized
users. Precision Diabetes Now in India At Dr.
Mohans Diabetes Specialities Centre, over the
last several years we have developed algorithms
by which a precise diagnosis of diabetes can be
made. Applying the principles of Precision
Diabetes, it will be possible in the near
future to very accurately classify a patient and
determine the type of diabetes he or she has, and
then decide the type of treatment that this
patient is likely to respond to. These are
indeed exciting times in the ?eld of
diabetology. Conclusions This review sums up
some of the technologies in practice for the
management of diabetes. It ought to be remembered
that any device or technology, is only as good
as the person who uses it. The success of these
technological advances will rely signi?cantly on
the willingness of patients and doctors to adopt
them and to utilize them to the fullest.
The Ambulatory Glucose Pro?le device consists of
a small sensor which is worn continuously by the
patient for the duration of the pro?ling (up to
14 days). The glucose values recorded by the
sensor are wirelessly transmitted to a reader
(usually kept with the healthcare provider) and
downloaded in the form of graphs using a
proprietary software .The graphs provide glucose
curves for each of the 14 days, as well as a
modal day curve prepared by collapsing the
readings from 14 days into a single curve. The
AGP is an improvement upon the original
continuous glucose monitoring system in its
longer duration of recording and in that, there
is no need of calibrating with a capillary
glucose meter. It is also far less expensive. The
FGM is a useful educational and motivational
tool for patients in addition to helping the
clinician plan and titrate anti diabetic drug
regimens more accurately. Use of Mobile Phones
(mHealth/mDiabetes) Today its a mobile world.
Smart phones are everywhere, giving more people
instant access to information at their
?ngertips. This trend has led to growing
popularity and use of mobile health technology.
Mobile health technology is making health care
more accessible and more ?exible, places more
power in the hands of patients, and is
contributing to greater e?ciency at medical
practices. Various apps are now available to
measure your diet, exercise and track your body
weight glucose levels, blood pressure,
cholesterol etc. You can also communicate the
16 February 2019
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Biography
Dr. V. Mohan is the Chairman and Chief of
Diabetology at Dr. Mohans Diabetes Specialities
Centre at Chennai in South India which is a WHO
Collaborating Centre for Non-communicable
Diseases Prevention and Control and IDF Centre
of Excellence in Diabetes Care. He is also
President and Director of the Madras Diabetes
Research Foundation which is an ICMR Centre for
Advanced Research on Diabetes. Deeply interested
in research from his undergraduate medical
student days, Dr. Mohan has published over 1200
papers in peer reviewed journals including 750
original articles, 250 review articlesand
invited editorials and 150 chapters to textbooks
on Diabetes and Internal Medicine which is a
world record by practicing doctor. His work has
received over 59,000 citations and has a h index
of 110 which is the highest by a medical doctor
in India. Dr. Mohan has trained over 12,000
physicians 500 diabetologists in addition to
Nurses, Educators and
Technicians. Dr. Mohan has received over 170
awards including the prestigious Dr. B.C. Roy
National Award by the Medical Council of India
and the Dr. B. R. Ambedkar Centenary Award from
the Indian Council of Medical Research, the
highest award for Biomedical research in India.
In 2018 he was conferred the prestigious Dr.
Harold Rifkin Distinguished International
Service in the Cause of Diabetes Award by the
American Diabetes Association for his pioneering
work in the ?eld of diabetes and he is the ?rst
Indian to receive this award. For his extensive
contribution in the ?eld of diabetes, in 2012 Dr.
Mohan was awarded the prestigious Padma Shri,
one of the highest civilian awards given by the
Govt. of India. Dr. Mohan also provides lifelong
free treatment to thousands of poor patients
through the free diabetic clinics established by
him and has conducted over 3000 free diabetes
camps including several along with the Sri Sathya
Sai Seva Organizations and Trusts.
2019 February 17
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Trending
Technologies Unveiling New Prospects for the
Indian Healthcare Sector
Isectors contributing to the GDP of a nation, a
bounty of
nnovative technologies are the mainstays of
todays
modern world. Right from an individual to the
various
activities and progression is solely dependent on
the evolving technologies at the global
platform. With each passing year and turn of
every decade, emerging technologies are evolving
at a brisk pace that is ultimately setting the
trajectory of growth and development. One such
sector that has showcased a remarkable transition
by embracing new trends and innovations is the
Indian healthcare industry. Shedding the
conventional patterns and approach, the industry
is exploring every possible opportunity to stand
amongst the major contributors to the Indian
economy. Studies reveal that the healthcare
segment is growing at a CAGR of sixteen percent
and is expected to climb up to USD 280 billion
by 2020. Also, with the advent of frugal
innovation in the private sector, healthcare
services are uniquely poised to undergo a
radical change in the near future. This post
collaborates the recent trends that made way into
the Indian healthcare industry and proved to be
the showstoppers in delivering a plethora of
new advancements. This paradigm shift is not
only limited to embrace new technologies, but
its also a gigantic step to revamp the overall
process for improving the deliverables and
increasing e?ciency as well.
20 February 2019
23
Emerging Tech-Trends
2019 February 21
24
TELEMEDICINE
Portrayed as one of the most bene?cial digital trends across the globe, this technology truly holds the potential to deliver optimum healthcare services to patients living in rural areas and in the remotest corners of the country. Even though the best doctors in the world are of Indian origin, the fact remains that millions of people still dont have access to quality facilities. Telemedicine brings the ?nest doctors and the patients at one platform using digital technology without even traveling a single mile! This technology was existent in India over the last decade however, the usage was very restricted. Now, with the entrance of private players and Government participation, it is been implemented at a much larger scale. Portrayed as one of the most bene?cial digital trends across the globe, this technology truly holds the potential to deliver optimum healthcare services to patients living in rural areas and in the remotest corners of the country. Even though the best doctors in the world are of Indian origin, the fact remains that millions of people still dont have access to quality facilities. Telemedicine brings the ?nest doctors and the patients at one platform using digital technology without even traveling a single mile! This technology was existent in India over the last decade however, the usage was very restricted. Now, with the entrance of private players and Government participation, it is been implemented at a much larger scale.
ARTIFICIAL INTELLIGENCE
Undoubtedly, this technology has added new dimensions and has unlocked new horizons in the healthcare sector. With support from the State and Central Government, AI technology is penetrating the Indian medical sector at all levels. Companies like IBM, Microsoft, and Google are working extensively to build solutions in the key area of diagnosis. The IT giants are working on the vast amount of raw data and construct it into meaningful analysis. AI algorithms are assisting to monitor and manage the various parameters in the human body. In partnership with Apollo Hospitals, Microsoft is using AI for detecting cardiac diseases. Chatbots and virtual assistants are the other distinctive features that are simplifying the cumbersome process of registering medical records, lab results, and clinical work?ows. Undoubtedly, this technology has added new dimensions and has unlocked new horizons in the healthcare sector. With support from the State and Central Government, AI technology is penetrating the Indian medical sector at all levels. Companies like IBM, Microsoft, and Google are working extensively to build solutions in the key area of diagnosis. The IT giants are working on the vast amount of raw data and construct it into meaningful analysis. AI algorithms are assisting to monitor and manage the various parameters in the human body. In partnership with Apollo Hospitals, Microsoft is using AI for detecting cardiac diseases. Chatbots and virtual assistants are the other distinctive features that are simplifying the cumbersome process of registering medical records, lab results, and clinical work?ows.
IOMT -INTERNET OF MEDICAL THINGS
IoMT plays a key role by bridging the gap between medical resources and healthcare services. This technology revolves around the concept of creating a broad network of connected devices that senses crucial data in real time. This promotes individual data-driven treatment for improving a?ordability, disease detection and prevention, and for ?tness promotion to name a few of the distinctive features. A convergence of IoT, telemedicine, and telehealth technologies, IoMT IOMT is the perfect way to enhance customer experience and for performing in-depth analytics. IoMT plays a key role by bridging the gap between medical resources and healthcare services. This technology revolves around the concept of creating a broad network of connected devices that senses crucial data in real time. This promotes individual data-driven treatment for improving a?ordability, disease detection and prevention, and for ?tness promotion to name a few of the distinctive features. A convergence of IoT, telemedicine, and telehealth technologies, IoMT IOMT is the perfect way to enhance customer experience and for performing in-depth analytics.
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HEALTHCARE ROBOTICS
Medical robotics is quite a fascinating and an emerging trend in the healthcare segment. Majority of the global companies have shown keen interest and are focusing on developing prototypes that would be the answer to complex medical procedures done with utmost precision and yet be cost-e?ective. The robot-operated machines are immensely helpful for general surgeries, cardiothoracic and urological procedures, and many more. Besides assisting in complex surgeries, they are also in use for hospitals, pharmacies, rehabilitation services, drug manufacturing, inventory and much more. Blending technology and medicines, healthcare robotics in the Asia-Paci?c region is witnessing tremendous growth as a result of the evolving medical infrastructure and investment. Medical robotics is quite a fascinating and an emerging trend in the healthcare segment. Majority of the global companies have shown keen interest and are focusing on developing prototypes that would be the answer to complex medical procedures done with utmost precision and yet be cost-e?ective. The robot-operated machines are immensely helpful for general surgeries, cardiothoracic and urological procedures, and many more. Besides assisting in complex surgeries, they are also in use for hospitals, pharmacies, rehabilitation services, drug manufacturing, inventory and much more. Blending technology and medicines, healthcare robotics in the Asia-Paci?c region is witnessing tremendous growth as a result of the evolving medical infrastructure and investment.
WEARABLE DEVICES
Modern-day technology has paved the way for
medical devices that are wearable in various
forms. These smart devices are proving to be
quite e?ective for the patients by the virtue of
their size, design, and of course utility. One
can use it as watches, wristbands, chest straps,
sensible glasses, footwears that are used to
measure blood pressure, heart rate, calories,
etc. These user-friendly, unobtrusive connected
devices are equipped with features like wireless
data transmission, real-time monitoring, and
alert mechanisms. One distinctive USP of
wearable medical devices is the fact that the
patients are empowered to monitor and control
their health. Along with patients, it has opened
gates for the researchers to maximize the range
of the clinical trials.

CONTENT MARKETING AND OPTIMIZATION
Along with delivering quality medical services, healthcare companies are quick to understand the prominence of building a positive impression of the brand. Digitalization and smart devices have enabled consumers and patients to have a seamless connectivity with the providers which are creating a win-win situation for both the parties. From searching a doctor online, getting appointments, showcasing essential informations and contents content marketing is playing a massive role in creating new opportunities in the sector. The convergence of various technologies is sure to be a game-changer in todays healthcare sector. Cost-e?ective solutions backed by cutting-edge innovative trends and technologies are creating a positive eco-system that is quick, e?cient, and result-oriented. Along with delivering quality medical services, healthcare companies are quick to understand the prominence of building a positive impression of the brand. Digitalization and smart devices have enabled consumers and patients to have a seamless connectivity with the providers which are creating a win-win situation for both the parties. From searching a doctor online, getting appointments, showcasing essential informations and contents content marketing is playing a massive role in creating new opportunities in the sector. The convergence of various technologies is sure to be a game-changer in todays healthcare sector. Cost-e?ective solutions backed by cutting-edge innovative trends and technologies are creating a positive eco-system that is quick, e?cient, and result-oriented.
- Devasish Kanojiya 2019 February 23
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CAMOMILE HEALTHCARE VENTURES
Transforming Healthcare Organizations through
Digital Technologies Tpatient registration to
data monitoring, from lab
Raghava Rao CEO
echnology is playing a dominant role in almost all
include McKesson, Bank of America Merrill Lynch,
Manipal Hospitals, Care Hospitals, Tata Trusts,
Government of Andhra Pradesh and others. The
Leadership of Camomile Raghava Rao, is the CEO of
Camomile and is an accomplished leader in the
global healthcare space. He has held senior
management and Board positions with various
Indian and multinational healthcare companies. He
has widely travelled and worked on multiple
projects and initiatives in the Indian and the
international healthcare sector. He Co-founded
Camomile Healthcare Ventures, a boutique
Healthcare Transformation company with focus on
advising Healthcare CEOs and Board of Directors
on transformation and value creation. In a short
span of 3 years, Rao led the company to becoming
one of the largest and most in?uential
healthcare consulting companies in India and the
Asian region. Helping Achieve Best Outcomes,
Clinically and Financially The distinctive
services of Camomile that have set a benchmark in
the healthcare vertical are as follows Analytics
Big data Healthcare data is growing 48
YoYand it pours in from new research, electronic
medical records, imaging, wearables, and
epidemiological monitoring, along with all the
environmental factors that a?ects the health. It
can be overwhelming for doctors, but in all this
abundant data lay vital clues to the next medical
breakthroughs, cures and e?ciencies. And now
best practices and advanced expertise can go
global quickly, changing the very nature of
wellness and healthcare. Digital health
Healthcare IT is a competitive necessity and
Healthcare organizations need to move
aggressively to
the processes within the healthcare industry. From
tests to self-care tools, every aspect and
component

• includes various technologies in some form. Smart
  phones and tablets are starting to replace
  conventional monitoring and recording systems,
  and people are now given the option of
  undergoing a full consultation in the privacy of
  their own homes. Technological advancements in
  healthcare have contributed to services being
  taken out of the con?nes of the hospital walls
  and integrating them with user-friendly,
  accessible devices. The impact of technology on
  healthcare is transformational.
• A company that is e?caciously integrating digital
  initiatives into their services and solutions is
  Camomile Healthcare Ventures. It is one of the
  fastest growing and largest healthcare strategy
  and implementation advisory organizations in
  Asia. The company is expanding its horizons to
  o?er compelling technology based solutions to
  transform healthcare organizations in emerging
  markets. Camomiles work with leading
  organizations across private, public, and social
  sectors has enabled it to gain a deep functional
  and industry expertise. Its passionate team works
  towards bringing up a transformational change
  that the healthcare industry needs, as its focus
  lies on tackling and converting the challenges
  to opportunities, while simultaneously working
  together.
• Camomile is uniquely positioned as a boutique
  healthcare advisory partner providing
  comprehensive solutions
• it primarily focuses on three key areas
• Strategic advisory and direction setting
• Operational design and implementation
• IT design transformation
• From its inception just 3 years ago, Camomile has
  worked with global majors in shaping the
  healthcare sector. Clients
• 26 February 2019

29
BEST OF10

Healthcare
BRANDS 2019
The impact of Ayushman
Bharat would be akin to
the Y2K phenomena. It is
going to be revolutionary and health services
providers need to fundamentally rethink on the
operating models to stay relevant


adopt digital technologies. Camomiles IT and
digital practice provide cutting edge solutions
for its clients to plan and create a competitive
advantage through right deployment of
technology. Patient centric processes Centering
care around patients and engaging deeply with
them will become survival tools for healthcare
providers. Long wait times, unnecessary
diagnostic tests, silo operations of each
department and other hospital and doctor centric
activities will become a thing of the past.
Ayushman Bharat will signi?cantly increase the
healthcare usage and a shift is impending to
happen from out of pocket payment to insurance,
the impact of this would require hospitals to
provide care at a signi?cantly lower cost as
well as deliver higher quality. Creating Patient
Ease While patient safety is a major objective of
the healthcare industry, the patient experience
is also a determining factor in the success of
any healthcare provider. The company is
constantly working towards taking the delivery
system to the next level by creating patient
convenience. Some of the objectives of its work
include reduction in the overall cost involved,
increased e?ciency, increasing the patient
convenience, improving the clinical outcomes, and
developing patient centric care. Key
Projects Post-Merger integration and
transformation plan of Dr. B Barooah Cancer
Institute (BBCI) with Tata Memorial Hospital,
Mumbai Camomile healthcare ventures have been
involved in Post- Merger integration and
transformation of Dr. B Barooah Cancer Institute
in Guwahati. The overall objective was to
transform BBCI into a center of excellence over a
period of 3 years and to build local capacities
in the North Eastern region.
Building oncology capacity at Government Medical
Colleges (GMCs) in Maharashtra An initiative was
taken by Department of Medical Education and
Research (DMER), Maharashtra and Tata Memorial
Hospital to have a comprehensive MIS for the
GMCs in Maharashtra to track the progress and
e?ectiveness of establishing and strengthening
cancer care services. Camomile was engaged to
develop a digital solution which will act as an
enabling system between various selected medical
colleges in Maharashtra, DMER and
TMH. Transformation of leading Indian University
into a World class International campus Camomile
Healthcare Ventures has been mandated to
guide and advise Sri Ramachandra University
(SRU), Chennai to obtain the Institute of
Eminence (IoE) recognition and to put together a
path for being one of the top 100 universities
globally. We guided them in the implementation
of the plan and created benchmark metrics for
the transformation of various faculties. Human
Resource Being a Competitive Advantage Camomile
strongly believes in hiring and retaining the
best talent. The team consists of members with
considerable experience in healthcare delivery
and healthcare technology. Camomile attracted
top talent from the best of the globally ranked
Ivy League schools like Harvard University,
Imperial College, London, IIMs and other top
institutes. Professionals choose Camomile as
they get to work on transformational projects
and have highest levels of responsibility from
day one. We encourage initiative and
entrepreneurial mindset., says, Raghava Rao.
2019 February 27
30
HEALTHCARE SYSTEMS
ARE COMPLEX AND NEED
STRONG MANAGEMENT
Biography of the Author
Udai Kumar, is the Chairman CEO of OHUM
Healthcare Solutions, is a highly successful
serial entrepreneur, mentor, and investor. He
brings almost 28 years of IT industry and
entrepreneurial experience. As the Founder of
OHUM and cofounder of QUINNOX, Udai has a deep
understanding of the global delivery model and
specializes in global business development,
human capital management, ?nance, software
development, Six Sigma, systems processes.
Udai holds a Masters in Business Administration
from the Indian Institute of Management (IIM),
Ahmedabad, India and a BS in Engineering from
Banaras Hindu University, India. He was engaged
in Sales, design, development deployment of
the three largest IT projects in India - Railway
Reservations, Bombay Stock Exchange Nhava
Sheva Port Trust. Udai is an active member of
the Health Information Network group and is on
the panel of Leadership Team at the Government
of India level for healthcare technology.
Udai Kumar Chairman CEO
28 February 2019
31
ISuch news is made even more tragic when India,
in stark contrast, claims to be the lowest cost
provider of the highest
Healthcare Management
n August 2017, parents watched helplessly as more
than 60 babies, diagnosed with encephalitis from
mosquito bites,
died due to lack of oxygen at a hospital in
Gorakhpur, UP, because suppliers bills of INR 68
lakhs had not been paid.
quality care in the world.
Post such an event, questions get raised and the
usual causes get ?ogged in public corrupt
administrators, low government spend, poor
sanitation, incompetent or absent doctors,
inadequate supplies, etc. After an appropriate
period of ennui, the nation moves on until the
next tragedy that is inevitable and
imminent. Gross negligence and such obvious
causes, though di?cult to digest, are easy to
understand. Our real quest, the Holy Grail,
should be to eliminate any and all errors that
prevent us from delivering the best modern
science has to o?er and delivering the same to
all. Anticipating and correcting or preventing
the errors created in healthcare delivery systems
is a larger systemic challenge. The healthcare
system is characterized by several major factors
that are enlisted below.
Affordability
Many agencies have recommended that the
government spend of 1.1 of GDP be increased
immediately to at least 2.5 and eventually to 3
of GDP. Each year over 55 million people go
bankrupt due to healthcare expenditure, most of
which is due to the cost of medicines. Before we
get the increased spend we need to be prudent and
pragmatic in how we spend rather than how
much. If we take a systemic view of healthcare
and improved it from ?rst principles with a
strong foundation on education, sanitation,
primary and preventive care, we could stretch
the healthcare spend to reach millions more and
lift the nation to a higher global standard that
each citizen truly deserves. In order to reduce
the complexity, narrow the variability, increase
the availability, improve the know-how and
complete the gaps in information at the point of
care, we need to invest more in digital health
tools than increasing beds or doctors. Ayushman
Bharat is a welcome program designed to ?x the
twin challenges of a?ordability and access to 10
crore families across India.
Incomplete
Information is at a premium when the time is of
essence. But it is often the least available
when most needed. Latest lab results, adherence
to current medication, a detailed symptomatic
history, past medical conditions, genetic
pro?les, latest best practice evidence. Most of
the time the healthcare provider is working with
less than the full picture.
2019 February 29
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Knowledge
First, there is the science of medicine. There
are estimated 10,000-30,000 diseases known to us
that a?ect humans, of which only a few
(500-1,000) have a known cure. There are over
4,000 diagnostic lab tests, over 400 imaging
tests and interventions, about 12,000 drugs,
approximately 600-1000 procedures. Medical
practitioners build up their skills over 60 main
specialties and several hundred subspecialties.
This knowledge base is constantly updated and
modi?ed so fast that even the best practitioners
?nd it very hard to keep up.
Complexity
Then we have the complexity of the vulnerable and
disease-prone human system that is designed to
die from the moment it is born. Over 100 billion
cells, 78 organs (11 complex large organs) and
12 interdependent systems make the human body -
ever- changing, continuously monitoring,
detecting, and self-healing. The National
Institute of Health, USA now estimates that over
400,000 people die unnecessarily each year in
the US alone due to medical errors making it the
third leading cause of death.
Many-to-many A typical healthcare intervention
consists of a 4-day admission into a 400-bed
hospital during which stay you get managed by
over 40 di?erent persons across 175-200
encounters. This takes place across multiple
specialties, multiple diseases, multiple drugs,
procedures, and tests. None of these result in
absolute guarantees. A reasonable large variance
in each encounter can result in the same event
being interpreted, acted, and monitored in
completely di?erent ways by di?erent persons
(the knowledge and competency of and tools
available to doctors, nurses, technicians,
management, ward boys, pharmacists etc.) Finally,
there is the inherent lack of congruence on
motivation on the part of the patient (the
consumer) and the rest (the payer and the
provider). E?ciency vs. e?ectiveness, today vs.
tomorrow, cost vs. pro?t, need vs. greed, and
the strange but compulsive desire by all humans
to outsource their mistakes and seek a free ride
on someone elses goodwill.
interactions
Availability
Hospitals operate 24/7 but are not fully
functional at night or weekends. Patients, on
the other hand, need urgent instantaneous care
(be it advice, ?rst aid, trauma, or acute pain).
Patients often commute for 1-24 hours, wait for
15-45 minutes, only to see a doctor for 2-15
minutes.
30 February 2019
33
Metrics
What gets measured gets improved. The complexity
that arises in healthcare leads to an enormous
list of metrics all which claim to improve health
care Beds per 1000, doctors per 1000, cost of
an inpatient stay for each procedure, toilets per
family, nets in mosquito-friendly regions, lab
tests per person, out-of-pocket spend, Healthcare
spend as a percent of GDP, infant mortality
rates, and maternal mortality rates. The 910 bed
Bokaro General Hospital (BGH) run by SAIL has one
of the best neonatal care facilities in Asia,
but has one of the worst records for neonatal
deaths. Just 10 minutes away is the Sadar
Government hospital that had the best record for
neonatal deaths ZERO. The entire result can be
attributed to the well-meaning, Good Samaritan
intervention of the rickshaws near the government
hospital who nightly transfer high-risk women in
severe distress to the better facility at BGH. A
few get saved, many die as it is too late but
the government hospital manages to keep its
record intact. What can be counted doesnt always
count, and not everything that counts can be
counted.
Environment
Last, but not least, we have the environment
viruses, fungi, and protozoa. Add to this diet,
sunlight, exercise, nutrition, stress, sleep,
road accidents, murders, and natural
calamities. This vastly-complex intersystem of
medicine, the human body and environment is also
both dynamic and fast changing. The human body is
subject to more stresses, less rest. The
environment is more toxic, the air more polluted,
the food more arti?cial (with high sugars and
high hormones), medicine is more segmented and
intrusive. All of this creates the market
conditions for supply and demand of healthcare.
We are willing to pay for the right to live a
little longer. Sanitation, vaccinations,
antibiotics, heart surgery, wound management, and
healthier diets and environment have helped us
raise our life expectancy from 30 to current 78
years. But this is neither uniform nor
guaranteed at an individual level. Modern
healthcare seeks to remedy this through practiced
carefully prescribed established best practices
that deliver near-zero errors for all aspects of
healthcare preventive, diagnostic,
interventional, progressive and palliative. The
System Of Profound Knowledge (SoPK) propagated
by W. Edwards Deming lays the foundation for any
large complex system in four parts System,
Variation, Knowledge and Motivation.
Variability
Healthcare systems have a vast multitude of
parameters with a range of possible values that
create an inevitable variation of results built
into the design, interpretation, intervention,
and prognosis.
2019 February 31
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Healthcare Consultancy Services
A Management Advisory Enhancing Businesses with
Unique Approach Hsustaining Hospitals.
Amit Sontakke Co-founder, CEO, Managing Partner
ealthcare Consulting Services, popularly known
which will be pro?t centers and develop the
capacity of the HCS to start replicating in all
the hospitals they manage. In the year 2017, HCS
team freeze one of the opportunity to create and
establish pharmacies both in retail set up and
hospital setup. That's how, HCS created their
?rst medical store in the name of HCS Medicals -
Chemist Druggist. The Journey of HCS
Medicals During the mid-phase of the year, HCS
Medical concept was ?oated among HCS
consultants, an idea originated among the
consultant and a team was appointed under the
leadership of Mr. Sont