Kellys History

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Presented By
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Kellys History
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Current Operations

• Brew Your Own Beer
• Sports Bar
• Restaurant

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Brew Your Own Beer
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Sports Bar

• Beer and Wine
• Tons of TVs
• Pool Table
• Darts
• Micro-brew

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Restaurant

• Dog Friendly Patio Seating
• Dog food and complimentary water
• Full Breakfast, Lunch, and Dinner Menu
• Large Variety of Food types
• Room for 2-200 size parties
• Entertainment weekly
• Micro-Brew
• Catering

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Current IT Operations

• Computerized Registers
• Touch screen
• Allow for complete menu customization
• Orders print out in Kitchen and Bar
• Wireless Internet
• Free, but not really advertised
• Web Site
• Only has menu and company info
• Menu isnt updated

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Suppliers

• 4 total
• Sysco
• Bennie Keith
• US Foods
• Zanios
• All have online ordering which isnt used

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What Competitors are Doing

• ONiells Pub
• Basic Cash Registers
• Emailer List
• Coupons on the Table
• I.e. buy 9 get one FREE
• Merchandise

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What Competitors are Doing

• ONiells contd.
• Website
• Menu
• Apply for a Job
• Merchandise Sales
• Schedule of Events
• In-Store Promotions

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Short Term Objectives

• Maintain current volume
• Develop alcohol distribution methods
• Figure out production constraints
• Different mediums for advertising
• Printer to increase prep efficiency

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Packaged Alcohol

• Working on Distribution methods
• Dont have production capability yet
• Just recently trademarked logo

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Long Term Objectives

• Growing the Business
• Possibly expand
• Kitchen design changes
• Prep lines

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Suggestions

• Short Term Improvements
• Long Term Improvements

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Short Term IT Improvements

• New Printer in Kitchen
• Should double efficiency
• Advertising
• Emailer Groups
• Basically Free Advertising
• TV commercials
• Daily Lobo Coupons
• Use Suppliers Online Ordering

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Short Term IT Improvements

• Website Development
• Merchandising
• Sell t-shirts, pints, hats, gift cards, etc.
• Schedule of Events
• Any promotions (if any)

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Long Term IT Improvements

• Inventory System
• Keep an updated inventory schedule
• Correlation between multiple stores
• Stock correlation
• Beer distribution

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References

• Kellys
• Dennis Kelly-Owner
• www.kellysbrewpub.com
• OneillsPub
• www.oneills.com
• Sysco
• www.sysco.com
• US Foods
• www.usfoods.com
• Zanios
• www.zaniosfoods.com