Website Sponsor Placements

1
Website Sponsor Placements

• Draft 2 - Dec 27, 2006

2
Goals

• Consistent size and placement
• Easy to insert or remove
• Prominent, top-right position
• Integrate advertisers into the page

3
Main Page Before (Sample)
4
Main page Sponsorship

• If the page is sponsored, we use alternate
  graphic (fade to white) and place sponsor logo in
  upper right. Ideally this happens automatically
  via ad server.

5
Sponsor Graphic

• Entire placement is 300x60, but must include
  Sponsored in part by (in art text)
• Actual logo shouldnt be bigger than 180x60
  (taking into account different logo shapes)

180x60
300x60
6
Optional Color Integration

• Some ad deals call for integrating background
  color
• Careful! Not all colors look good together!

7
Inside page Sponsorship

• Sponsorship on inside pages appears flush right,
  across from page title. Ideally this happens
  automatically via the ad server

8
Inside page Long Heads

• Some pages will have long headlines if the page
  isnt sponsored, the headline should extend
  across both columns

9
Inside page Long Heads

• If the page becomes sponsored, the long headline
  should wrap comfortably in the first column

10
Inside Pages w/ Backgrounds

• Some pages have non-white backgrounds!

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Inside page, fade to white

• Sample with background fading to white

12
Inside page, fade to color
t

• Sample with sponsor color