Target your Audience with Google AdWords

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Target your Audience with Google AdWords
www.corvusseo.com
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What is Google AdWords?
AdWords is the Googles version of the pay per
click advertisement. it allows you to advertise
your business on online with your website link to
your particular keywords or key phrases. Based on
the users search queries Google will display your
ads on the right side of the SERP only if search
queries matches your keywords. At the same if
your ads get the users click then you can pay for
the amount that you bid.
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How to start with Google Ad words?

• Create a Google AdWords account.
• Decide the Kind of ads you want.
• Decide where you want to place your ads
• Select your keywords that you want to use for
  your ads.
• Determine your targeting exact country location
  where your ad needs to show up.
• Determine the money you ready to spend for your
  ads.

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How Does Google AdWords Work?

• A vast way to enlarge your visibility on the net
  is to buy ads through Googles Adwords.
• Using Adwords, you can assist manage the sum of
  traffic youd like to get by deciding how much
  you believe each click is value.
• Through Google Adwords, you can suggest a list of
  words linked to your site and any search
  including those things will listing you along
  with the Search Engine results as a sponsored ad.
  
• Google Adwords works in a simple manner in such a
  way you have to pick keywords, you have to pay a
  fee and at last you will get the sponsored Search
  Engine result placement when users search for a
  term.

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Three Important Terms
AdWords allows you to buy your business ads
using three terms which include Cost Per Click,
Cost Per Impression, or Cost Per Conversion.
Cost per click means that you pay for each
click on your ads. Here you will set maximum CPC
amount that you willing to pay for each click. It
is also referred as pay-per-click. Cost per
Thousand Impression means that you paying for
your ad to display on the Google Display Network.
So you have to pay for each set of a thousand
impressions of your ads. Cost Per Conversion is
the final alternative, and this essentially means
youre paying for every person who comes to your
site via your ads and completes a sale. Clearly
this is a great choice for small business, but
remember this is probable the most costly choice
offered.
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What is Quality Score?
Quality score is a rank given by Google for your
ads keywords out of 10. If you are not using
relevant keywords and landing pages in your ads
then no doubt you will receive a low quality
score. You will get high quality score if your
keywords and landing page in your ads are
relevant.
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How Quality Score is Calculated?
Quality score is calculated depending upon
several factors such as how often your ads
displayed in search results for user's
queries. How many clicks you received through
your displayed URL. The click through rates of
your keywords and ads. How your landing page is
relevant to your ads. How your keyword is
relevant to your ads. How your ads performing in
Google display Network sites. How your ads
performing on different types of devices like
desktops, laptops, mobile devices and tablets
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Why to use Google AdWords?
Basically there are peoples who visiting websites
for gaining information or to get the service or
products. People who trying to gather information
would likely to find their website through a
search result, but people who like to get a
product or service prefer to click an ad they
have found. So Google Adwords is the best tool to
reach your audience quickly.
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Benefits that Google AdWords offer

• Helps to bring the target audience to your
  website.
• Helps to work within your decided budgets.
• Helps to grow your advertising skills.
• Helps to promote your product / services in
  fastest way.