Make Money Online Through Website Monetization | 7SearchPPC Publishers

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What is PPC
Pay-per-click (PPC) is an internet advertising
model used to drive traffic to websites, in which
an advertiser pays a Publisher (typically a
search engine, website owner, or a network of
websites) when the ad is clicked. Pay-per-click
is commonly associated with first-tier search
engines. With search engines, advertisers
typically bid on keyword phrases relevant to
their target market and pay when ads are clicked.
In contrast, content sites commonly charge a
fixed price per click rather than use a bidding
system. PPC display advertisements, also known as
banner ads, are shown on web sites with related
content that have agreed to show ads and are
typically not pay-per-click advertising. Social
networks such as Facebook, LinkedIn, Pinterest
and Twitter have also adopted pay-per-click as
one of their advertising models.
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• However, websites can offer PPC ads. Websites
  that utilize PPC ads will display an
  advertisement when a keyword query matches an
  advertiser's keyword list that has been added in
  different ad groups, or when a content site
  displays relevant content. Such advertisements
  are called sponsored links or sponsored ads, and
  appear adjacent to, above, or beneath organic
  results on search engine results pages, or
  anywhere a web developer chooses on a content
  site.
• Pay-per-click, along with cost per impression
  (CPM) and cost per order, are used to assess the
  cost-effectiveness and profitability of internet
  marketing. In Cost Per Thousand Impressions
  (CPM), the advertiser only pays for every 1000
  impressions of the ad.

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Model of PPC

• Flat-rate PPC - In the flat-rate model, the
  advertiser and publisher agree upon a fixed
  amount that will be paid for each click. In many
  cases, the publisher has a rate card that lists
  the pay-per-click (PPC) within different areas of
  their website or network. These various amounts
  are often related to the content on pages, with
  content that generally attracts more valuable
  visitors having a higher PPC than content that
  attracts less valuable visitors.
• Bid-based PPC - The advertiser signs a contract
  that allows them to compete against other
  advertisers in a private auction hosted by a
  publisher or, more commonly, an advertising
  network. Each advertiser informs the host of the
  maximum amount that he or she is willing to pay
  for a given ad spot (often based on a keyword),
  usually using online tools to do so.

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Types of PPC

• Search advertising Google Ads
• Display advertising
• Social advertising
• Remarketing
• Sequential Remarketing
• Google Shopping

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7Search PPC

• 7SeaerchPPC is the best PPC company offering
  publishers a wide range of revenue sources. We
  have thousands of advertisers providing top rates
  for their adverts. With our sizable advertiser
  base, we offer you the ads that will best fit
  your website category and make you earn more
  without any extra effort.
• 7SearchPPC is the industry-leading pay-per-click
  (PPC) platform, connect advertisers to
  publishers. We offer industry-leading revenue
  shares to our publishing partners so they can
  expand their websites or blog's revenue
  potential. 7SearchPPC is also proud to have the
  best revenue sharing model in the industry. We
  are committed to ensuring that our publishers get
  their share of revenue timely through their
  preferred channel.
• 7Search PPC has a robust system in place that
  thoroughly analyzes our advertisers and their
  adverts. So, we can ensure that the PPC ads your
  site will get will be of the highest quality.

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Benefit of 7Search PPC

• 1. We serve millions of searches per month.
• 2. The XML Feed has negligible latency, ensuring
  an excellent traffic performance of your website.
• 3. You can Earn Money Online industry-leading
  percentage of the revenue share on every click.
• 4. Get fast and timely payment.

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What is Google AdWords

• Google AdWords is an online advertising platform
  developed by Google, where advertisers bid to
  display brief advertisements, service offerings,
  product listings, or videos to web users. It can
  place ads both in the results of search engines
  like Google Search (the Google Search Network)
  and on non-search websites, mobile apps, and
  videos. Services are offered under a
  pay-per-click (PPC) pricing model.
• Google launched AdWords in 2000. At first,
  AdWords advertisers paid for the service monthly,
  and Google would set up and manage their
  campaign. To accommodate small businesses and
  those who wanted to manage their own campaigns,
  Google soon introduced the AdWords self-service
  portal. In 2005, Google started a campaign
  management service called Jumpstart.

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Features of AdWords

• The Keyword Planner
• AdWords Express
• Google Ads
• Google Ads Manager Accounts
• The Reach Planner
• Google Academy for Ads
• Placement-targeted advertisements
• Remarketing
• Ad extensions
• The Google Ad Grants program

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PPC Advertising

• Advertising is a marketing communication that
  employs an openly sponsored, non-personal message
  to promote or sell a product, service or
  idea.Sponsors of advertising are typically
  businesses wishing to promote their products or
  services. Advertising is differentiated from
  public relations in that an advertiser pays for
  and has control over the message. It differs from
  personal selling in that the message is
  non-personal, not directed to a particular
  individual. Advertising is communicated through
  various mass media, including traditional media
  such as newspapers, magazines, television, radio,
  outdoor advertising or direct mail and new media
  such as search results, blogs, social media,
  websites or text messages.

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Advantages of PPC Advertising

• Cost effective
• Targeted
• Measurable
• Customisable
• Training resources
• Fast

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PPC Marketing

• PPC stands for Pay-Per-Click, a model of Internet
  Marketing in which advertisers pay a fee each
  time one of their ads is clicked. Essentially,
  it's a way of buying visits to your site, rather
  than attempting to earn those visits
  organically. Search engine advertising is one of
  the most popular forms of PPC. 7Search PPC - XML
  Ad Feed - Publisher The publishers that use
  7Search PPC XML Ad Feed on their website or blogs
  now have a robust ad delivery platform as an
  integral part of their website. 7search PPC XML
  Ad Feed makes it easier for the publishers to
  monetize their traffic efficiently.
• Pay-per-click marketing is a way of using search
  engine advertising to generate clicks to your
  website, rather than earning those clicks
  organically.

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PPC Strategy

• A solid PPC strategy is the key to planning,
  executing, and optimizing paid ad campaigns.
  Without a paid search strategy, you're at risk of
  spending your budget reactively with a strategy,
  you can build and refine a targeted, goal-focused
  ad campaign.
• PPC can be extremely effective for small budgets.
  Targeting. You can use PPC to target visitors at
  all stages of the buying funnel. Start by
  focusing on the key words people type in when
  they are ready to buy. The lower in the funnel,
  the higher conversion rate you should expect.

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