Folien Einfhrung Sensibilisierung - PowerPoint PPT Presentation

1 / 20
About This Presentation
Title:

Folien Einfhrung Sensibilisierung

Description:

We only know the name of our passengers (we need to, we have name contracts!) We live in a nice protected oligopoly, prices are set and services standardised ... – PowerPoint PPT presentation

Number of Views:37
Avg rating:3.0/5.0
Slides: 21
Provided by: evamariahi
Category:

less

Transcript and Presenter's Notes

Title: Folien Einfhrung Sensibilisierung


1
Dark clouds over travellers privacyThe
challenge
Jean-Marie WilligensDeutsche Lufthansa AG
Cologne cgndsb_at_dlh.de
2
  • The lost paradise
  • . We only know the name of our passengers (we
    need to, we have name contracts!)
  • We live in a nice protected oligopoly, prices are
    set and services standardised
  • We make money out of 65 load factors
  • Premiums, miles, upgrades and rebates have not
    been invented nor autorised, why should we know
    our customers?
  • We bring nice german tourists and investors with
    us, they are heartily welcome....nobody asks for
    data!
  • This was around 1970-1980...


3
The industry trends after exile from Eden
  • Deregulation strong competition
  • Globalisation hub building
  • Over-average industry growth
  • Individual marketing and customer orientation
  • Strong pressure on prices and cost
  • Strong call for optimisation/automation in new
    customer and passenger processes

4
Do we have more data?
  • We sell much more by credit card, so we need
    access to card holder data
  • We offer seamless travel and need to pass more
    service data to more partners
  • We enhance CRM-marketing so we need customer data
    about profile and preference
  • We do a lot of "mileage" marketing, so we need
    frequent traveller history
  • But basically the minimum requirement is still
    only for having just a name for one "travel", the
    so-called name entry in a PNR

5
The regulatory environment
  • Pre-2001
  • Liberal
  • Visa-freedom extensions
  • "Blue-line" for voluntary
  • API participants
  • Very loose international cooperation
  • Spot-check controls
  • Post 2001 (9/11)
  • Restrictive
  • "Visa" schemes
  • API mandatory, "blue line" only for selected
    "trusted travellers"
  • International actionism
  • Exhaustive controls
  • Frentic data hunger

6
Some genuine "states" concerns
  • Globalisation and hubbing have changed traffic
    patterns. Terrorists and illegal migrants come
    from/via everywhere
  • True origin of passenger cannot always be
    determined
  • Higher traffic and inadequate airport layout
    render exhaustive post-arrival controls
    inadequate
  • "lower administrations" joining on the bandwaggon
    of security and immigration, hunting for
    smugglers and other lesser criminals.

7
Legitimate data for genuine concerns tentative
ranking
  • Identity data (Name/passport/nationality)
  • Travel data about origin, destination/connections
  • Additional travel data about flight documents,
    payment, baggage.
  • "Behavior data" for data-mining based profiling,
    eg seat number, Special Service Requests,
    frequent flyer details
  • Remark Airlines do not normally have Item 1 gtgt
    implies extra capture

8
Legitimate data for genuine concerns tentative
ranking
  • Identity data (Name/passport/nationality)
  • Travel data about origin, destination/connections
  • Additional travel data about flight documents,
    payment, baggage.
  • "Behavior data" for data-mining based profiling,
    eg seat number, Special Service Requests,
    frequent flyer details
  • Remark Airlines do not normally have Item 1 gtgt
    implies extra capture

9
Legitimate data for genuine concerns Current
trends
  • Identity data (Name/passport/nationality) gt
    APIS (Passenger manifest)
  • Travel data about origin, destination/connections
    Additional travel data about flight documents,
    payment, baggage gt Pushed PNR/CKI
  • "Behavior data" for data-mining based profiling,
    eg seat number, Special Service Requests,
    frequent flyer details gt Hopefully USA
    remaining exceptional case

10
The trends ahead/The airlines
  • Cost and capacity pressures the airlines into
    further " E-ising" E-Tix, E-Booking, E-CRM
    (IATA-Project Simplifying Passenger Travel No
    more paper tickets)
  • Strong authentication required
  • More interaction ("E-dialog") with passenger
  • Governments ready to ease pressure on "trusted
    persons", provided
  • Strong authentication guaranteed
  • gt The upcoming trend Bio and more...

11
check-in
boarding
Airline
Airport security
Police
12
check-in
boarding
Airline
Airport security
Police
13
Booking
check-in
PNR
boarding
Airline
Airport security
Police
APIS
14
The menace



CKI
CRS
CRM
Xtra capture/passport
PNR CKI Customer Passport ID Bio
Uncontrollable look-up by
tax
others
customs
police
immigration
15
Enters the bio-chip card
check-in
boarding
Airline
Airport security
Police
16
Enters the bio-chip card
check-in
boarding
Airline
x
Airport security
Police
RFID?
17
The future badge's layers
credit card
customer
passport/ID
bio template
18
The future badge's layers, an alternative
Customer/ credit card
"trusted" card
passport/ID
bio template
19
Some basics
  • One card gtgt Long term No paper
  • Each layer independent
  • Each layer with specific privacy rules
  • Each layer resp. set of layers only accessible by
    "relevant" applications
  • Each layer managed individually by holder
  • Common authentication via bio

20
Some conditions
  • Travellers' acceptance
  • Process improvements and savings
  • Reliability
  • Effective privacy protection
  • Compatibility with tools and concepts on
    government side
  • Progressive standardisation
Write a Comment
User Comments (0)
About PowerShow.com