Title: Folien Einfhrung Sensibilisierung
1Dark clouds over travellers privacyThe
challenge
Jean-Marie WilligensDeutsche Lufthansa AG
Cologne cgndsb_at_dlh.de
2- The lost paradise
- . We only know the name of our passengers (we
need to, we have name contracts!) - We live in a nice protected oligopoly, prices are
set and services standardised - We make money out of 65 load factors
- Premiums, miles, upgrades and rebates have not
been invented nor autorised, why should we know
our customers? - We bring nice german tourists and investors with
us, they are heartily welcome....nobody asks for
data! - This was around 1970-1980...
3The industry trends after exile from Eden
- Deregulation strong competition
- Globalisation hub building
- Over-average industry growth
- Individual marketing and customer orientation
- Strong pressure on prices and cost
- Strong call for optimisation/automation in new
customer and passenger processes
4Do we have more data?
- We sell much more by credit card, so we need
access to card holder data - We offer seamless travel and need to pass more
service data to more partners - We enhance CRM-marketing so we need customer data
about profile and preference - We do a lot of "mileage" marketing, so we need
frequent traveller history
- But basically the minimum requirement is still
only for having just a name for one "travel", the
so-called name entry in a PNR
5The regulatory environment
- Pre-2001
- Liberal
- Visa-freedom extensions
- "Blue-line" for voluntary
- API participants
- Very loose international cooperation
- Spot-check controls
- Post 2001 (9/11)
- Restrictive
- "Visa" schemes
- API mandatory, "blue line" only for selected
"trusted travellers" - International actionism
- Exhaustive controls
- Frentic data hunger
6Some genuine "states" concerns
- Globalisation and hubbing have changed traffic
patterns. Terrorists and illegal migrants come
from/via everywhere - True origin of passenger cannot always be
determined - Higher traffic and inadequate airport layout
render exhaustive post-arrival controls
inadequate - "lower administrations" joining on the bandwaggon
of security and immigration, hunting for
smugglers and other lesser criminals.
7Legitimate data for genuine concerns tentative
ranking
- Identity data (Name/passport/nationality)
- Travel data about origin, destination/connections
- Additional travel data about flight documents,
payment, baggage. - "Behavior data" for data-mining based profiling,
eg seat number, Special Service Requests,
frequent flyer details - Remark Airlines do not normally have Item 1 gtgt
implies extra capture
8Legitimate data for genuine concerns tentative
ranking
- Identity data (Name/passport/nationality)
- Travel data about origin, destination/connections
- Additional travel data about flight documents,
payment, baggage. - "Behavior data" for data-mining based profiling,
eg seat number, Special Service Requests,
frequent flyer details - Remark Airlines do not normally have Item 1 gtgt
implies extra capture
9Legitimate data for genuine concerns Current
trends
- Identity data (Name/passport/nationality) gt
APIS (Passenger manifest) - Travel data about origin, destination/connections
Additional travel data about flight documents,
payment, baggage gt Pushed PNR/CKI - "Behavior data" for data-mining based profiling,
eg seat number, Special Service Requests,
frequent flyer details gt Hopefully USA
remaining exceptional case
10The trends ahead/The airlines
- Cost and capacity pressures the airlines into
further " E-ising" E-Tix, E-Booking, E-CRM
(IATA-Project Simplifying Passenger Travel No
more paper tickets) - Strong authentication required
- More interaction ("E-dialog") with passenger
- Governments ready to ease pressure on "trusted
persons", provided - Strong authentication guaranteed
- gt The upcoming trend Bio and more...
11check-in
boarding
Airline
Airport security
Police
12check-in
boarding
Airline
Airport security
Police
13Booking
check-in
PNR
boarding
Airline
Airport security
Police
APIS
14The menace
CKI
CRS
CRM
Xtra capture/passport
PNR CKI Customer Passport ID Bio
Uncontrollable look-up by
tax
others
customs
police
immigration
15Enters the bio-chip card
check-in
boarding
Airline
Airport security
Police
16Enters the bio-chip card
check-in
boarding
Airline
x
Airport security
Police
RFID?
17The future badge's layers
credit card
customer
passport/ID
bio template
18The future badge's layers, an alternative
Customer/ credit card
"trusted" card
passport/ID
bio template
19Some basics
- One card gtgt Long term No paper
- Each layer independent
- Each layer with specific privacy rules
- Each layer resp. set of layers only accessible by
"relevant" applications - Each layer managed individually by holder
- Common authentication via bio
20Some conditions
- Travellers' acceptance
- Process improvements and savings
- Reliability
- Effective privacy protection
- Compatibility with tools and concepts on
government side - Progressive standardisation