Jenny Donley

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Jenny Donley Lisa McGavran Amy Okeson Wyatt
Pemberton
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• 70 of customer base is male
• Women and children have patronized
• Menu has children's section
• Typically placed in the same area as other
  family restaurants
• Beach décor appropriate for all ages

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• Hooters Girls
• Female sex appeal is the key to their strategy
• As socially acceptable as cheerleader or model
• Key success factor
• Unbiased towards men
• Men are hired for all jobs that are not
  front- of-the-house positions
• Including management positions

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• Civil Rights Act of 1964, Section 703(e)(1)
• Lawful for a company to hire employees on the
  basis of sex in those certain instances where
  sex is a bona fide occupational qualification
  reasonably necessary to the normal operation of
  that particular business.
• Hooters Girls are the basis of their business
• Being female is reasonably necessary
• Preserving the integrity of the Hooters Girls
  concept

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• Hooters Settlement
• November 1997
• Federal District Court came to a settlement for
  Hooters of America
• They were allowed to continue hiring only women
  for the job of Hooters Girls.

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• Maintained high ethical standards
• Taken a pro-active lead in the industry
  addressing issues raised by individual acts of
  sexual harassment
• Have a confidential complaint system and a toll
  free phone number
• Prevented and dissolved many issues

7

• The Hooters Community Endowment Fund
• Juvenile Diabetes Foundation
• Muscular Dystrophy Association
• Special Olympics
• VIP grand openings in new locations
• Benefit local charity.

8

• Ethical controversy
• Family
• Entertainment
• Hooters Girls
• Need to choose one or the other
• Entertainment seems to be their choice.

9

• Some oppose restaurant opening in community
• Morality issues.
• Some towns have rezoned to prevent the opening
  of a Hooters restaurant.

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• Welcoming communities
• More income
• More jobs
• Well-known name
• Bring new people into the community
• More tasteful adult entertainment

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• EEOC thought hiring policy was a violation of
  federal civil rights.
• Management took great offense to this
• Hooters started an aggressive attack
• Nation wide advertising campaign concerning
  regulations
• Mail-in campaign
• Lobbied towards Congress
• Hoped EEOC would back off.

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• Aggressive approach worked
• EEOC stopped
• Must fight fire with fire
• Proved that the Hooters Girls were BOFQ
• Bona fide occupational qualification

13

• Pursue current strategy
• Stand behind the Hooters Girls
• Emphasize their importance
• Not a family establishment
• Entertainment through Hooters Girls
• Hire a few men
• Bartenders or hosts
• Keeping the Hooters Girls
• Instead of hiring waitresses, hosts, bartenders
  they can hire for a Hooters Girl position