Jenny Taylor

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• Jenny Taylor
• Jessica Kappos
• Brandon Blonquist
• Blake Dillman
• Rick Guido
• Matt Halverson
• Karen Shaw

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History

• Founded by Bernie Marcus and Arthur Blank
• First store opened June 22, 1979
• Largest home improvement retailer
• Operates more than 1,900 stores
• 325,000 employees
• Stores offer over 40,000 products
• Offers variety of services

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Sales
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Organizational Structure

• Typical M-form structure
• Gradually moved towards a more centralized
  strategy
• Slowly diversified corporate structure

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Macroenvironment

• Culture
• Hispanic
• International Locations
• Demographics
• DIY Television Shows
• Expo Design Center
• 10 Crescent Lane

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Macroenvironment

• Legal
• Mass Retailers
• Toilet Seat fiasco
• Technology
• P-O-S Software
• Global
• China Expansion

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External Environment5 Forces

• New Entrants
• Mature Stage
• Market Share
• Buyers
• Large Number
• Environmentalists
• Suppliers
• Fragmented
• Vertical Integration

• Substitutes
• n/a
• Rivalry
• Lowes
• Softer Look
• More Advertising

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NASCAR drivers Tony Stewart (20) and Jimmie
Johnson (48) trade paint after the Daytona 500 in
February source http//seattletimes.nwsource.co
m
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Mission Statement

• The Board of Directors (the "Board") of The Home
  Depot, Inc. (the "Company") is committed to
  maximizing long term stockholder value while
  supporting management in the business and
  operations of the Company, observing the highest
  ethical standards and adhering to the laws of the
  jurisdictions within which the Company operates

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SequeLink

• Home Depot went with SequeLink to help centralize
  its client/server environment
• Advantages
• Integrates data to real-time (speeds up
  transactions)
• Allows them to focus more on an automated system
  rather than a paper based system
• Provides an extranet that reaches suppliers,
  which allows them to log on and receive orders on
  their own

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Current Strategies

• Business Level Strategy
• Cost Leadership
• Size of Company
• 10 guarantee
• Product Differentiation
• Quality of Products
• Location
• Linkages such as licensing agreements

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Current Strategies

• Corporate Strategy
• Vertical Integration through acquisitions
• Diversification of markets and some industries
• Alliances
• Acquisitions for growth
• Global Strategy
• Expand rapidly, yet safely
• Evaluation of Strategic Fit
• They are perfect

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Recommendations

• Continued expansion into new economies to
  diversify risk.
• Expand product and services to protect against
  movements in the economy
• Maintain focus on advertising in critical areas
  such as television and NASCAR co-branding to
  compete with Lowes
• Increase public charitable donations and
  assistance, especially in areas affected by
  recent natural disasters to build a stronger
  public image and more loyal customer base.
• Take steps to avoid environmental controversies