Shuo Zheng(Jenny)

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Shuo Zheng(Jenny) Yucheng Xia Jinni Feng
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History

• In 1907, set up by Eugène Schueller
• In 1973, purchased Synthélabo
• In 2006, The Body Shop , 652 million
• 3-100 - 1,000 - 2,000 chemists
• 500 brands

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Industry Analysis

• Global Issues
• Future Trends

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Global Issues

• Environmental factors
• Natural materials
• Animal experiments
• Economic factors

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Animal experiments
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Future Trends

• Focus on skin care
• Nutrition, health
• Outside to inside
• Men began to make up
• Virtual experience program

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Global Expansion

• Key Figures
• Acquisition
• ChallengesProblems

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Key Figures

• Eugène Schueller
• Francois Dalle
• Lindsay Owen-Jones

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Acquisition

• Maybelline Soft Sheen and Carson
  
• Soft Sheen/Carson
  Company
• Shu Uemura
• Kiehl
• MiniNurse
• Yue-Sai

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Maybelline
Nail Polish
__________________________________________________
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Eyelash Grower
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Africa
SoftSheen Carson
African Americans
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Kiehls Store
face
body
sun
hair
fragrance
men
pets
baby
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• The third biggest cosmetic company in
  China

Lower-middle consumers
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Lower-middle market in China
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Challenge Problems

• Example
• Maybellines Crystal Lipsticks
• Unclear brand logo

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Company Analysis

• Strengths
• Strong brand portfolio and brand position
• Core products and an uniform price
• Accurate and excellent market positioning

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In-depth RD centers
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• Weakness
• Decentralized organization structure
• Small revenue growth in North America
• Slow growth in its long-range revenue

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• Opportunity
• Acquisitions and diversification-enlarge the
  customer base
• Keep optimistic on Asian market
• Break into the field of low-end
• Development in African market

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• Threats
• Well-known brands in the international market
• Local cosmetic companies
• Cultural differences

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• Founded by Gabrielle Chanel in Paris, France in
  1913
• 80 years history
• No.5, first perfume, in 1921
• When you can not find the right clothing,
  wearing a Chanel suit on.
• Clothing, bags, perfumes, cosmetics, jewelry,
  accessories

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• Founded by Christian Dior, in France, in 1946
• Fashion clothes, underwear, perfume, skin care,
  cosmetics, jewelry
• The first perfume - Miss Dior, in 1947

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• International cosmetics brand for women
• David McConnell, in New York, in 1886
• 122 years history
• Trust, respect, belief, humility, integrity
• Beauty counter, franchised stores, retail stores,
  and bagmen
• 4000,000 sell delegates all over the world
• 60 of its sales from overseas

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• Estee Lauder, in USA, in 1946
• Revolutionary perfumeYouth-Dew, in 1953
• Skin care, color cosmetics, perfume
• Clinique, Aramis, Bobbi Brown, Tom Ford, Tommy
  Hilfiger
• About 12,000 employees and over 100 countries
• USA, Australia, Belgium, Canada, England and
  Switzerland

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• Pharmacy , Fukuhara, in Ginza Tokyo, in 1871
• Entered the cosmetic industry, in 1891
• Design department, in 1916
• Foreign markets, in 1957
• First perfumeZen, in 1965
• Teenage girlsReciente Series
• 20-year-oldEttusais Series
• Middle-aged womenElixir Series
• Over 50 years womenRevival Series

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NIVEA

• A Germany company, Beiersdorf, in 1911
• NIVIUS, means white
• Research, innovation, high quality
• Body care, face care, sunscreen, lip maintenance,
  personal cleansing, mens care

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• Skin care brand of PG
• Skin care and bath series

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Recommendations

• Short term
• Advertising
• Gifts
• RD
• Long term
• African market
• Merge
• Research outside Europe U.S.
• Management division
• RD in North America
• Expansion of sales channels

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Conclusion