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A digital marketing strategy for brand awareness is part of your overall marketing plan. It focuses on all the components that help drive business growth in the form of leads and sales generated. This occurs mainly using online channels. While brand strategy aims at positioning your business, digital strategy determines the tools to get you there. Digital marketing has evolved from a simple advertising campaign to a much more interactive solution that helps you get more sales and brand awareness. It’s the most successful marketing strategy for small and growing businesses worldwide.
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