Why am I going into the customers office? To present my product ... Contests. Coupons. Samples. 4. Trade Shows. 3. Sales Force. Working with salespeople. 8-9 ...
Overview of Personal Selling ... Sales is a process focusing on ... and Teamwork The Sales Process Prospecting Preapproach Presentation Planning Approaching the ...
Chapter 17 Closing the Sale & Following Up The Steps of a Sale Preapproach (14) Approaching the Customer (14) Determining needs (15) Presenting the product (15 ...
Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth, and Personal Selling Course Instructor: Kanwal Gurleen Lecturer, LSB
Title: KotlerMM_ch19 Author: Tracy Tuten Ryan Last modified by: Michael Basil Created Date: 5/13/2003 4:21:51 PM Document presentation format: On-screen Show (4:3)
Sales Management ... Evidence Proof benefit will be realized Personal Selling Handling Objections Acknowledge and Convert Postpone Agree and Neutralize Acceptance ...
Marketing Essentials n Chapter 13 Initiating the Sale Section 13.2 Determining Needs in Sales 1 SECTION 13.2 What You'll Learn Why determining needs is an essential ...
Marketing Essentials n Chapter 13 Initiating the Sale Section 13.1 The Sales Process 1 SECTION 13.1 What You'll Learn The seven steps of a sale The importance and ...
Marketing Essentials n Chapter 13 Initiating the Sale Section 13.1 The Sales Process * * SECTION 13.1 What You'll Learn The seven steps of a sale The importance and ...
Approaches to Personal Selling. Transactional Marketing. The Hard Sell. Discrete transactions ... Hard selling has evolved to relationship selling. Is the hard ...
Chapter 8 Producing and Marketing Goods and Services Marketing Marketing all of the activities used to insure the effective exchange of goods and services between ...
... transmission and extended warranty which is a tangible ... What brand of auto is 'Different' Dodge. 39. Identify the eight steps of a sale in order. ...
Most salespeople are well-educated, well-trained professionals ... Order taker (department store salesperson) Order getter (someone engaged in creative selling) ...
Title: Fundamentals of Selling Subject: Chapter 1 Author: Bill Daley Last modified by: futrell Created Date: 4/2/2001 5:08:39 PM Document presentation format
Personal Selling and Sales Management Chapter 17 Introduction to Sales Personnel Importance of personal sales: Direct link to the customer Most customers see the ...
Introduction to Business Chapter 8 Producing and Marketing Goods and Services Essential Question: How are goods and services produced for, and marketed to the consumer?
the salesperson makes a comment or asks questions about a product in which the ... Maintain good eye contact. Provide verbal and nonverbal feedback. ...
Integrated marketing communications combines all the ... Carnival Cruise Lines. Revlon, Pepsi. American Express. L'Oreal. 16-24. Top Sports Endorsers ...
to increase productivity. Chapter 12 n Preparing for the Sale. 8. SECTION 12.1. Selling ... Study their products. Keep abreast of industry trends. Research ...
Title: Creative Selling Author: Dr. Karen E. James Last modified by: maurizio Created Date: 11/18/2002 5:23:22 AM Document presentation format: Presentazione su schermo
More marketing $ are now spent on sales promotions than on advertising, due to: ... AIDA. Post-purchase services. The Sales Process. Prospecting. Identify prospects ...
Integrated Marketing Communication: Personal Selling and Direct Marketing Chapters 17 Road Map: Previewing the Concepts Discuss the role of a company s salespeople ...
ABC s of Selling 12th Edition Charles M. Futrell * * * * * * * * * * * * * * * * * Appendix: The Golden Rule of Personal Selling as Told By a Salesperson The Golden ...
Road Map: Previewing the Concepts. Discuss the role of a company's salespeople in creating value for customers and ... Identify and explain the six major sales ...
'See the USA in your Chevrolet' 'I wish I were an Oscar ... Cindy Crawford. Jerry Seinfield. Cybil Shepherd. Product(s) Sprint. Jell-O. Carnival Cruise Lines ...
Marketing Strategy & Planning (601) E-Commerce and Marketing Strategy Will the Internet Change Everything? by Dr. Bert Rosenbloom Professor of Marketing and
How can the organization's promotional program be used in prospecting? ... doctor of the revolutionary anti-clogging mechanism that has been incorporated ...
The reasons that buying a car for the first time makes it this type of a decision. ... Industry trade magazines (e.g. AdWeek) Consumer magazines (e.g. Vogue) ...
Discuss the role of a company's salespeople in creating value for customers and ... range of positions from order taker to order getter responsible for relationship ...
Scope of Personal Selling TM1-1 (Fig. 1-1) Sales force goes to the customer Inside salespeople contact by mail, tele-marketing; internet Customers come to
Deciding what specific tools to use: Nature of the target audience ... Coupons. Samples. Frequency marketing programs. Sweepstakes and contests. Premiums. Price ...
Format elements - copy headline - illustration. Selecting Advertising Media ... Company news. Speeches. Special events. Written materials. Audiovisual production ...
Chapter 3 The Demand for Sports and Entertainment Markets communication among buyers and sellers for the purpose of trading Consumer Theory Purchasing Rule If MUa ...
Road Map: Previewing the Concepts. Discuss the role of a company's salespeople in creating value for customers and ... Road Map: Previewing the Concepts. 13 - 4 ...
Finding, Preparing for, Contacting, and Convincing the Customer. The Power of Planning ... EMPATHIZE with the customer. LIMIT irrelevant conversations. PLAN a solution ...
Welcome to. Created for Marketing, 9th Ed., by Lamb, Hair and McDaniel. South-Western/Thomson Learning. Chapter 16 Sales Promotion and Personal Selling ...
Sales engineer/consultant. Consultative sales person: tangible ... Public image Research and Development Location. TM 2-1 (Fig. 2-1) Marketing inter-mediaries ...