Achieve CTR With E-commerce Personalization

Title: Achieve CTR With E-commerce Personalization


1
-COMMERCE PERSONALIZATION
Effective Examples To Boost Your Sales
2
WHAT IS E-COMMERCE PERSONALIZATION
Ecommerce personalization means not just serving
to the demands and preferences of the customers.
It has more facets than that.
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• SHOW ITEMS BASED ON USERS ACTION

You can recommend users products based on their
previous actions on the site, and yes, the
promotions could be weather and season sensitive.
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ADJUST NAVIGATION AS PER USERS INTERESTS
Change the navigation of your website and the
home page based on users interests.
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RECOMMEND PRODUCTS BASED ON BROWSING BEHAVIOR
You must have come across the examples of
e-commerce personalization on the amazon website
where they show and recommend the products to
the customers based on users previous search
and browsing behavior.
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PERSONALIZE THE SEARCH RESULTS
Being an e-commerce retailer, you can show
relevant results to the users based on their
previous behavior.
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SEND PERSONALIZED EMAILS

• Personalized emails are the best way to drive
  more and more sales from the users who leave
  your site more often.

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GEO-LOCATION TARGETING
Segment your visitors based on their
geographical location and send them personalized
offers. Categorize the visitors based on the
location and start personalizing them.
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• DISPLAY CATEGORY- SPECIFIC DISCOUNTS

Create customized discount coupons for the
customers as per the categories they browse on
your website. You can create tags for your
customers to categorize products and organize
search results for customers.
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• RECOMMEND COMPLEMENTARY PRODUCTS

If a user has bought a specific product from your
site, you can recommend him the complementary
products that could lead you to more revenues and
better customer loyalty.
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UPSELL THE PRODUCTS AFTER A PURCHASE
Personalizing the recommendations enhances the
sale opportunities. According to a study, more
than 75 percent of the customers buy products on
personalized recommendations.
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SHOW PERSONALIZED OFFERS TO RETURNING CUSTOMERS
Reach back to the customers who abandoned the
cart and have no chances of returning back.
E-commerce Personalization is the best tool to
re-engage your customers.
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PERSONALIZE THE
HOMEPAGE
Achieve the maximum click-through rates and
conversion rates by personalizing the homepage of
the website. Show different products to the
customers based on their previously demonstrated
interests.
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ASK USERS PREFERENCES
If you are still unsure what to offer to the
customers, try to ask users what they want. Ask
the customers and allow them to choose through
various options.
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SORT OUT THE PRODUCTS AS PER THEIR INTERESTS
You can sort out the products categories as per
the users interests, such as how much time they
have spent on the website, what they search for,
or their interests in certain products.
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