Persuasion in Fashion advertising - PowerPoint PPT Presentation

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Persuasion in Fashion advertising

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Persuasion in Fashion advertising. What is that? ... If a customer likes a certain celebrity they will want to dress like them. ... – PowerPoint PPT presentation

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Title: Persuasion in Fashion advertising


1
Persuasion in Fashion advertising
2
What is that?
The Five ways Celebrity Enforcement Commercial
Imaging Peer Influence Past Inspiration Designer
Taist
  • Persuasion in fashion advertising is the way
    fashion companies get you to buy there products.
    They symbolize a brand, store, or product to
    appeal to a consumer.

3
Celebrity Enforcement
  • They let a celebrity wear there item. If a
    customer likes a certain celebrity they will want
    to dress like them. Some even give free clothing
    to celebrities.

4
Commercial Imaging
  • Thru there advertisement, they try to make you
    think that if you buy the product your life will
    be better and you will be happier.

5
Peer influence
  • People imitate the way there friends and other
    pears dress, so the customers are walking
    advertisements for there product.

6
Past Inspiration
  • Some people are inspired to by things with
    qualities for a different time-period. This will
    catch on and become a trend.

7
Designer taste
  • If someones favorite designer makes something,
    the customer might buy it just because of the
    brand name. The style could catch on, and the
    taste of the designer could become a trend.

8
My original work!!!
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