Key elements of Online Advertising - PowerPoint PPT Presentation

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Key elements of Online Advertising

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Creating awareness for your brand online is important for building a web presence for your business. To get started with your online advertising, there are some key elements you should focus on to make sure your campaign is optimized to drive clicks and conversions. To know more visit – PowerPoint PPT presentation

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Title: Key elements of Online Advertising


1
Key elements of Online Advertising
2
Online advertising is one of the foremost and
cost-effective way of promoting a business. Every
business is now following this technique. But
there are certain things to keep in mind while
advertising online. Here we point out key
elements of online advertising.
3
1. Interactivity
Incorporating factors of interactivity in
the advertisement can enhance brand understanding
by 63. Audio and moving picture incorporation
will help to differentiate your ad from other
live elements on the web page.
4
2. Good use of space
Making good use of every inch of space in
the ad to place text, animated gifs, photos and
calls to action will cause the viewer to glaze
over the ad.
5
3. Persuasive images
Nothing will draw the attention of the
viewers like persuasive images. Select images
that do not make the viewers feel dull.
6
4. Innovative message
Make sure that the message provided in the ad
is on point and worth the viewer's attention.
Dream up ultra creative techniques to take on the
target viewers.
7
5. Call to action
Provide an avenue for action, in the place
of regular 'Click Here' button. Come up with
unique requests that are difficult to reject.
8
6. Brand incorporation
While designing the ad, it is very crucial
to keep in mind the product or service, it's been
fashioned for. If the ad does not tune with the
aesthetic and awareness of the brand, the ad will
end up with a confused viewers.
9
7. Strong text
In some cases, an ad will get only a
restricted space. Then, making use of strong
words such as 'Free' will snatch the viewer's
attention. Use strong, bold text to make that
declaration.
10
8. Proper humor
Humor not only make the ad more attractive,
but it also makes the ad unforgettable. If it's
fitting to the product or service, instilling
humor can go far off. Viewers appreciate
advertising with a little humor every now and
then.
11
Craig Matthew Feigin is an eminent real estate
expert who had made enormous achievement in the
field of real estate through his hard works and
imaginative concepts. He is also an advertising
expert, his promotion campaigns comprises a
sequence of plans such as marketing, promotions
along with keeping effective public relation
activities.
http//craig-feigin.com
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