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Advertising

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Advertising Forms of Persuasion & Advertising Techniques Where do you see/hear advertisements TV Radio Magazine Ads Billboards Flyers Internet Target Market . – PowerPoint PPT presentation

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Title: Advertising


1
Advertising
  • Forms of Persuasion Advertising Techniques

2
(No Transcript)
3
Where do you see/hear advertisements
  • TV
  • Radio
  • Magazine Ads
  • Billboards
  • Flyers
  • Internet

4
Target Market.Who is the Customer?
  • The company is trying to reach a certain
    customer.
  • Age Group
  • Male/Female
  • Student
  • Single/Married
  • Special Interest
  • Music, Sports, Fashion, Food

5
Types of Advertising
  • Brand Advertising
  • If you remember the brand name, you will buy that
    brand _at_ the store.
  • You start to depend on the quality
  • Usually more expensive to pay cost of
    advertising

6
Types of Advertising Brand cont.
  • Slogans Jingles
  • Catchy tunes phrases entertain you and help you
    remember a brand.
  • Who lives in a pineapple under the sea?

7
Types of Advertising
  • Informative
  • Designed to Influence you to buy product
  • They educate/inform you about the product
  • (Car- Features breaks, fuel, air bags etc)

8
Types of Advertising
  • Persuasive
  • Forms of Persuasion
  • Rational Appeal
  • Uses facts and knowledge
  • Emotional Appeal
  • Play on emotional desires and needs
  • (shows a product bringing love or success to
    someone or something)

9
Types of Advertising Forms of Persuasion
  • Positive Appeal
  • An ad that says a product is wonderful
  • (tells good but not the bad)

10
Types of Advertising Forms of Persuasion
  • Negative Appeal
  • An ad that says something is dangerous-arouses
    your curiosity

11
Types of Advertising Forms of Persuasion
  • Humor Appeal
  • Etrade Commercial
  • Meant to stick in your mind (youre so amused you
    tell others)

12
Types of Advertising Forms of Persuasion
  • Sex Appeal
  • Cashew Commercials
  • Plays on your desire to be attractive

13
Types of Advertising Forms of Persuasion
  • Fear Appeal
  • Reminds you of natural fears, and suggests a
    product or service will somehow protect you

14
Types of Advertising
  • Comparative
  • Two competing products are used

15
Advertising Techniques
  • Testimonial
  • Shows people saying how good a product is

16
Endorsement
  • A famous person saying how good a product is

17
Problem Solving
  • White Strips
  • Provide a solution to some difficulty

18
Advertising Techniques
  • Scientific Ad
  • Shows favorable results from a test

19
Advertising Techniques
  • Demonstration Ad
  • Shows how a product works

20
Advertising Techniques
  • Life-Style Ad
  • Connects a product with a glamorous way of life

21
Advertising Techniques
  • Bandwagon
  • Shows lots of people using the product
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