Advertising

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Advertising

• Forms of Persuasion Advertising Techniques

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(No Transcript)
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Where do you see/hear advertisements

• TV
• Radio
• Magazine Ads
• Billboards
• Flyers
• Internet

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Target Market.Who is the Customer?

• The company is trying to reach a certain
  customer.
• Age Group
• Male/Female
• Student
• Single/Married
• Special Interest
• Music, Sports, Fashion, Food

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Types of Advertising

• Brand Advertising
• If you remember the brand name, you will buy that
  brand _at_ the store.
• You start to depend on the quality
• Usually more expensive to pay cost of
  advertising

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Types of Advertising Brand cont.

• Slogans Jingles
• Catchy tunes phrases entertain you and help you
  remember a brand.
• Who lives in a pineapple under the sea?

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Types of Advertising

• Informative
• Designed to Influence you to buy product
• They educate/inform you about the product
• (Car- Features breaks, fuel, air bags etc)

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Types of Advertising

• Persuasive
• Forms of Persuasion
• Rational Appeal
• Uses facts and knowledge
• Emotional Appeal
• Play on emotional desires and needs
• (shows a product bringing love or success to
  someone or something)

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Types of Advertising Forms of Persuasion

• Positive Appeal
• An ad that says a product is wonderful
• (tells good but not the bad)

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Types of Advertising Forms of Persuasion

• Negative Appeal
• An ad that says something is dangerous-arouses
  your curiosity

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Types of Advertising Forms of Persuasion

• Humor Appeal
• Etrade Commercial
• Meant to stick in your mind (youre so amused you
  tell others)

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Types of Advertising Forms of Persuasion

• Sex Appeal
• Cashew Commercials
• Plays on your desire to be attractive

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Types of Advertising Forms of Persuasion

• Fear Appeal
• Reminds you of natural fears, and suggests a
  product or service will somehow protect you

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Types of Advertising

• Comparative
• Two competing products are used

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Advertising Techniques

• Testimonial
• Shows people saying how good a product is

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Endorsement

• A famous person saying how good a product is

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Problem Solving

• White Strips
• Provide a solution to some difficulty

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Advertising Techniques

• Scientific Ad
• Shows favorable results from a test

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Advertising Techniques

• Demonstration Ad
• Shows how a product works

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Advertising Techniques

• Life-Style Ad
• Connects a product with a glamorous way of life

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Advertising Techniques

• Bandwagon
• Shows lots of people using the product