Title: EMPIRICAL RESEARCH ARTICLES:
1EMPIRICAL RESEARCH ARTICLES
2EMPIRICAL RESEARCH ARTICLES
- Empirical
- Originating in or based on observation or
experience. Relying on experience or observation
alone often without due regard to system and
theory. Capable of being verified or disproved
by observation or experiment. -
- Merriam-Websters Collegiate Dictionary (11th
ed.). (2003). Springfield, MA Merriam-Webster,
Incorporated.
3EMPIRICAL RESEARCH ARTICLES
- General Characteristics of Empirical Research
Articles - Report on research that has been conducted by the
authors themselves rather than only summarizing
the work of other scholars - Found in scholarly, peer-reviewed journals
- Usually have abstracts
- Usually have substantial reference lists
- Usually longer than 10 pages
4EMPIRICAL RESEARCH ARTICLES
- General Characteristics, Continued
- Often have charts displaying the data collected
- Usually have the following types of sections
- Introduction/Background
- Method(s) (of data collection)
- Results
- Discussion
- Conclusion
5EMPIRICAL RESEARCH ARTICLES
- Different methods of data collection are used to
conduct the research/studies that are described
in empirical research articles. - We will be covering the following methods
- Qualitative
- Quantitative
6EMPIRICAL RESEARCH ARTICLES
- Qualitative Research
- Explores attitudes, behaviour and experiences
through such methods as interviews or focus
groups. It attempts to get an in-depth opinion
from participants. As it is attitudes, behaviour
and experiences which are important, fewer people
take part in the research, but the contact with
these people tends to last a lot longer. Under
the umbrella of qualitative research there are
many different methodologies (e.g. action
research, ethnography, grounded theory).
7EMPIRICAL RESEARCH ARTICLES
- Quantitative Research
- Generates statistics through the use of
large-scale survey research, using methods such
as questionnaires or structured interviews. If a
market researcher has stopped you on the streets,
or you have filled in a questionnaire which has
arrived through the post, this falls under the
umbrella of quantitative research. This type of
research reaches many more people, but the
contact with those people is much quicker than it
is in qualitative research. - Dawson, C. (2002). Practical research methods A
user-friendly guide to mastering research
techniques and projects. Oxford How To Books.
8EMPIRICAL RESEARCH ARTICLES
- NOTE
- Some research/studies may use just one method of
collecting data some may use both methods
9EMPIRICAL RESEARCH ARTICLES
- Following are four examples of articles
- One using primarily qualitative data collection
- One using primarily quantitative data collection
- One that is a scholarly article primarily
summarizing the research of other authors - One that is a trade journal article
- Can you identify which one is which?
10EMPIRICAL RESEARCH ARTICLES
Article 1 Esler, D. (2008). The greening of
business aviation. Business Commercial
Aviation, 102(5), 72-81. Click on the link
below to access the article Article Example 1
11EMPIRICAL RESEARCH ARTICLES
- Article 2
- Berger, I. E., Cunningham, P., Drumwright, M.
E. (2007). Mainstreaming corporate social
responsibility Developing markets for virtue.
California Management Review, 49(4), 132-157. - Click on the link below to access the article
- Article Example 2
12EMPIRICAL RESEARCH ARTICLES
- Article 3
- Rousseau, D. M., Batt, R. (2007). Global
competitions perfect storm Why business and
labor cannot solve their problems alone. Academy
of Management Perspectives, 21(2), 16-23. - Click on the link below to access the article
- Article Example 3
13EMPIRICAL RESEARCH ARTICLES
- Article 4
- Angelidis, J. P., Massetti, B. L., Magee-Egan,
P. (2008). Does corporate social responsibility
orientation vary by position in the
organizational hierarchy? Review of Business,
28(3), 23-32. - Click on the link below to access the article
- Article Example 4
14EMPIRICAL RESEARCH ARTICLES
Record your choices and proceed to the
Empirical Research Articles Review