International student recruitment strategy

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International student recruitment strategy

• 2.25.2008 EXECUTIVE ADVISORY BOARD

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WE STRIVE TO

• support institutional objective to increase
  diversity
• attract academically qualified students in
  strategic markets
• establish a stronger UD global presence through
  memberships, special programming, and recruitment
  travel
• develop an integrated marketing and communication
  strategy
• streamline admission processing and reporting.

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2008 winter enrollment

• TOTAL 309
• Up 5 from the Fall of 2007
• 3 of total enrollment
• Duquesne 5 Marquette 5 St. Marys 6
  American 8 Drexel 9 Bradley 9 LeHigh 11.

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2008 winter enrollment

• UNDERGRADUATE

• GRADUATE

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2008 winter enrollment top 5s

• IEEP Open Doors reports that business,
  engineering, and the physical and life sciences,
  closely followed by the social sciences, continue
  to be the most popular programs.
• Ohio is ranked 8th in the number of international
  students with a 3 increase over the past year.

• UNIVERSITY - India, China, Saudi Arabia, Germany,
  and Canada
• UNDERGRADUATE China Saudi Arabia Korea and
  India Bulgaria, France, Kuwait, Pakistan, UK,
  and Venezuela
• GRADUATE and DOCTORAL India, China, Saudi
  Arabia, and Germany
• IEP Saudi Arabia, China, Korea, Japan, and
  Brazil

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GOALS

• Increase the percentage of international students
  on campus to 5, 7, 9 percent of enrollment in
  years 2010, 2011, and 2012, respectively.

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MARKETS

• SUSTAIN, DEVELOP, EXPLORE

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SUSTAINCENTRAL ASIA, INDIA THE MIDDLE EAST

• IEE Open Doors (2007) India, China, Korea,
  Japan and Taiwan rank as the top 5 countries of
  origin for international students studying in US.
  
• Saudi Arabia is 12th, and all but Japan had
  percentage increases from 2006.

• Strong application pool and brand recognition in
  China and India
• Regional Representative in India
• Marianist presence in India
• Saudi and Kuwaiti government-sponsored
  scholarship programs

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DEVELOPSINGAPORE/SE ASIA, NEPAL, LIBYA, KOREA
CANADA

• Korea is the 3rd leading country of origin, while
  Canada is ranked as the 6th.
• Nepal is ranked 13th, and has seen a 28
  increase.
• Vietnam, at no. 20, has seen a 31 increase.

• Regional representative in Singapore and
  Southeast Asia
• Emerging Libyan scholarship Program
• Marianist connections in Nepal
• KOSA membership and pilot scholarship program
• Significant Catholic presence in southern
  Ontario--easy access

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EXPLORESOUTH AND CENTRAL AMERICA, EURASIA

• IEE Open Doors Brazil, Columbia,
  Venezuela and Chile rank among the top 20
  countries of origin Mexico is 7th.

• Grupo SM
• Catholic populations
• Marianist connections in Latin America
• Eurasian contacts through Angie Jones-Glukhov --
  oil rich.

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REGIONAL REPRESENTATIVES

• Selectively use educational consultants and
  regional representatives to coordinate regional
  marketing initiatives.

• Ken Weng-Hee HO
• Asia-Pacific, Singapore
• Raji Rajalakshmi AnanthRaja
• India

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NEW MEMBERSHIPS/PARTNERSHIPS

• Cultivate and sustain partnerships that support
  enrollment, maintain market presence, and
  enhance the professionalism and knowledge of our
  staff.

• USEFI - United State Educational Foundation in
  India, 2,000
• Delhi
• Chennai
• Kolkata
• Mumbai
• UNITI - Satellite of USEFI, 500.00
• Hyderabad
• CIS - Council of International Schools, 850.00
• KOSA - Korean Overseas Study Association,
  3,000.00
• ELS - English Language Service, recognition of
  ELS 112
• Saudi and Kuwaiti Ministries of
  Education/Embassies
• GRUPO SM - Textbook publishers.
• NAFSA National Association of Foreign Student
  Advisors
• New Partner Institutions coordinated by the CIP
• FUTURE POSSIBILITIES
• USEF Nepal
• Overseas (ACAC)

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NEW PROGRAMMING

• Constantly explore opportunities to collaborate
  with and engage stakeholders.
• Continue to partner with international and
  cultural organizations in the US and abroad.
• Seek to build relationships with international
  student advisors.

• RISE - Pilot with partner Universities in France
  and Netherlands.
• Mindful Leadership Contest
• STEM - Singapore Group
• LIBA Exchange
• Education USA Explore Advisor - Approved
• Marianist High Schools Abroad - Mailings and
  engagement
• CIS High Schools Abroad - Mailings and engagement
• US High Schools with significant International
  Populations
• Group Campus Visits Olney Friends and
  Assumption
• UDI 305
• FUTURE POSSIBILITIES
• Outreach to non-profits associated with
  EducationUSA
• Alumni engagement
• State Department Grad Fellows Program

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TRAVEL

• Promote undergraduate, graduate and Intensive
  English programs at fairs and high school visits.
  
• Increase international recruitment travel by
  University representatives.
• Formalize messaging before, during and after
  trips.

• Middle-Eastern Tour 07 and 08
• Education MENA Conference
• Embassy Visits
• FUTURE
• Toronto Catholic Schools
• International-rich US secondary schools and
  community colleges.
• Additional tours

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SCHOLARSHIP

• First-year
• Transfer
• Southeast Asia Scholarship Program
• Marianist HS Scholarship Program

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MARKETING

• Build upon a strong WEB PRESENCE for
  international student prospects and advisors.
• Clear instructions and consistent communication
• Webinars
• Chats
• Blogger
• Develop relevant PRINT PUBLICATIONS for
  prospective international students, parents and
  guidance counselors.
• Prepare a TRAVEL KIT for University officials who
  may have the opportunity to cultivate a contact
  abroad.
• Develop a RECRUITMENT KIT for interested Alumni
  abroad.
• Institute comprehensive international first-year
  and transfer undergraduate COMMUNICATION PLAN
  (predominantly electronic).
• Collaborate with CIP to develop an ANNUAL
  NEWSLETTER on international enrollment and
  international initiatives on campus.
• Create an international STUDENT RECRUITMENT TEAM
  to assist with yield and campus visit activities.

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PROCESS

• Streamline international admission and
  scholarship process work to reduce processing
  time throughout Banner implementation.
• Automate IEP enrollment processing and
  communication throughout Banner implementation.
• Perform annual communication audit, for updates
  and corrections.
• Cross train domestic admission counselors for
  basic international advising and basic file
  review during busy times.
• Develop training manual for international
  admission counselors for cross-training and
  transition purposes.
• Improve the staffs ability to easily gather data
  and view relevant reports.
• Institute triennial reporting for benchmarking
  and trend tracking.

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ROB DURKLE Director of AdmissionJOHN
HUART Associate Director of International
AdmissionJACOB HEMMERICK International
Admission Counselor jhemmerick_at_udayton.edu

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