International Recruitment 101

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International Recruitment 101
DeWayne Frazier, PhD Senior Vice President for
International Programs Upper Iowa University
Mr. Brian More Coordinator for International
Recruitment Upper Iowa University

NAFSA Region IV Fargo, North Dakota
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International Recruitment The Process

• Have an email account set up for internationals
  to ask questions international_at_uiu.edu
• Have one admissions counselor dedicated to
  handling all international applications, make
  sure they are familiar with all basic
  international admissions procedures (i.e. TOEFL
  scores, SAT, application fee)
• REVIEW JOB DESCRIPTION

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UIU Students from Subang Jaya, Malaysia American
Degree Program
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International Recruitment The Process

• Admissions Referral system - EXAMPLE
• International Office (PDSO/ DSO) issuance of
  I-20 with admissions letter and general
  orientation letter Check and Balance System
• Courier service and email to student with
  tracking number
• Counsel on SEVIS Fee and VISA appointment through
  emails

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Begin 22 agreements
Get to know the students!
Attend International Recruitment Fairs
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International Connections

• Education USA and Overseas Educational Advising
  Centers
• Build partnerships and exchanges with accredited
  foreign institutions
• Use of Agents To do or not to do?
• Subscribe to international listservs
• -Inter-l
• -Recruitment, Admissions, and Preparation
  Knowledge Community NAFSA
• International alumni and current students

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Recruitment Agents Do your research
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Strategies
Understand international student flows - What
countries are most represented in the
United States? - What majors are most
popular? QUICK REVIEW OF THE IIE OPEN DOORS
REPORT Resources - International of
International Education (IIE) - Association of
International Educators (NAFSA) - Council of
International Schools (CIS)
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The Avenue of Flags
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Marketing

• Applications geared toward an international
  audience
• -compare and contrast-
• Review and revise recruitment materials
• Place international advertisements with credible
  organizations
• (i.e. Council for International Schools, Hobson)
• EXAMPLE OF UIU ADVERTISEMENTS
• Develop a recruitment plan that fits your needs
  and budget

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Marketing

• Consult with faculty and departments interested
  in international education
• Secure funding for travel and participation in
  recruitment fairs
• On-going commitment
• Student yields are not immediate

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International Travel
Planning and Development of independent trips -
Why travel? - Where to go? - Who should go? -
How long to go? - How to develop a schedule? -
Travel expenses? Usage of large organization
recruitment fairs - Linden Tours - CIS tours -
IIE Fairs - American Association of Community
Colleges
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Domestic Travel

• Network with ESL programs
• - ELS Language Centers
• Accrediting Council for Continuing Education and
  Training http//www.accet.org/
• CEA - Commission on English Language
  Accreditation
• http//www.cea-accredit.org/
• Network with Community Colleges
• Work with foreign embassies and agencies
  operating in the United States.

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Meeting the Nepal Ambassador for the United
States
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Questions
Former Director of CIA and current Dr. Robert
Gates, President of Texas AM To defeat
terrorism, our global military, law enforcement
and intelligence capacities must be complemented
with positive initiatives and programs aimed at
the young people in developing nations who will
guide their countries in the future. No policy
has proved more successful in making friends for
the United States, during the Cold War and since,
than educating students from abroad at our
colleges and universities. (Gates, 2004)