Mission, Vision, Values

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Mission, Vision, Values

• Setting the strategic framework for planning
• "Vision without action is a daydream. Action
  without vision is a nightmare." 
• Japanese proverb

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Mission Statement

• an organization's vision translated into written
  form
• makes concrete the leader's view of the direction
  and purpose of the organization
• a vital element in any attempt to motivate
  employees and to give them a sense of priorities
• a short and concise statement of goals and
  priorities

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Mission Statement

• describes what business youre in and who your
  customer is. As such, it captures the very
  essence of your enterprise - its relationship
  with its customer.
• broad enough to allow for the diversity (new
  products, new services, new markets) you require
  of your businessspecific enough to provide the
  focus necessary for the success of your business

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Mission Statement

• Although missions may rarely change over time,
  their delimiting nature has the impact of
  erecting borders around organizational activities
  and thereby has the potential to decelerate
  growth.

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Mission Statement

• Keys
• Pass the Mother TestIf your mom doesnt get
  it, start over.
• Self-ignitingIts about your company. It doesnt
  have to be earth-shaking. It just has to move
  you.
• Value alignmentIts not about the money. Its
  about whatever your organization is all about.
  Focus on core competency.

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Mission Statement Examples

• The Elephant SanctuaryA natural-habitat refuge
  where sick, old and needy elephants can once
  again walk the earth in peace and dignity
• Sun MicrosystemsSolve complex network computing
  problems for governments, enterprises, and
  service providers

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Mission Statement Examples

• Ben Jerrys Ice CreamTo make, distribute
  sell the finest-quality, all-natural ice cream
  euphoric concoctions with a continued commitment
  to incorporating wholesome, natural ingredients
  and promoting business practices that respect the
  Earth and the Environment

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Mission Statement Examples

• Joe BoxerJOE BOXER is dedicated to bringing new
  and creative ideas to the market place, both in
  our product offerings as well as our marketing
  events. We will continue to develop our unique
  brand positioning, to maintain and grow our solid
  brand recognition, and to adhere to high quality
  design standards. Because everyone wants to have
  fun everyday, JOE BOXER will continue to offer
  something for everyone with fun always in mind.

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Mission Statement Examples

• Clayton Instruments Companydesigns and
  manufactures highly reliable monitoring equipment
  for use in harsh or unusual environments within
  the process industries

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Mission Statement Examples

• RS Information Systems (RSIS)
• Provide premier information technology, systems
  engineering, and scientific services support to
  RSIS clients for maximum return on investment and
  sustainable strategic advantages.
• Combine management consulting with comprehensive,
  state-of-the-art IT and engineering
  systems/services to expand knowledge, improve
  efficiency, increase effectiveness, and reduce
  program costs to ultimately advance the missions
  for ALL RSIS customers.
• Provide customers with ethical, reliable,
  high-quality professional services at a
  reasonable price.

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Vision Statement

• a short, succinct, and inspiring statement of
  what the organization intends to become and to
  achieve at some point in the future, often stated
  in competitive terms
• refers to the category of intentions that are
  broad, all-inclusive and forward-thinking
• the image that a business must have of its goals
  before it sets out to reach them

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Vision Statement

• describes aspirations for the future, without
  specifying the means that will be used to achieve
  those desired ends
• Our employees are eager to feel a sense of
  passion its up to us to tell them what to feel
  passionate about. Thats what the vision is all
  about.
• BHAGbig, hairy, audacious goal

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Vision Statement Examples

• GEWe bring good things to life
• Fordto become the world's leading consumer
  company for automotive products and services
• Apple (old)an Apple on every desk

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Vision Statement Examples

• John F. Kennedysend a man to the moon and bring
  him back in this decade
• Apple (old)Man is the creator of change in this
  world. As such he should be above systems and
  structures, and not subordinate to them.

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Vision Statement Examples

• RS Information Systems (RSIS)
• To become the leading African-American owned
  information technology (IT), scientific support,
  engineering services, and management consulting
  provider in the United States.
• To create a corporate culture centered around
  creative and challenging IT, management, science
  and engineering opportunities that foster growth,
  education, and ultimate advancement for our staff
  professionals people who are good at what they
  do, are team players, conduct themselves
  ethically, and are customer focused.
• To maintain a stellar corporate reputation built
  upon quality, trust, integrity, community
  consciousness and Delighting Our Customers.

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Values Statement

• Values describe what the organization really
  cares aboutwhat it holds dearwhat makes em
  tick.
• How do people respond to a trade-off between
  product quality and profit? Thats really a
  question of value.

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Values Statement Examples

• Whole Foods
• We value experiments. Friendly competition within
  the company helps us to continually improve our
  stores. We constantly innovate and raise our
  retail standards and are not afraid to try new
  ideas and concepts.
• We take responsibility for our own success and
  failures. We celebrate success and see failures
  as opportunities for growth.
• We believe knowledge is power, and we support our
  Team Members' right to access information that
  impacts their jobs. We also recognize everyone's
  right to be listened to and heard regardless of
  their point of view.
• The fundamental work unit of the company is the
  self-directed Team. Teams meet regularly to
  discuss issues, solve problems and appreciate
  each others' contributions. Every Team Member
  belongs to a team.

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Values Statement Examples

• UPSResourcefulness
• RS Information Systems (RSIS)At the heart of
  everything we do are RSIS' corporate values
• Exceed Customer Expectations
• Empower RSIS Associates for Success
• Foster RSIS's Culture of Quality Entrepreneurial
  Spirit
• Leverage Technical Excellence and
  Forward-Thinking Processes
• Sustain Profitable Growth
• Promote Environmental and Community Consciousness
  

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Values Statement Examples

• IBM
• Dedication to every client's success
• Innovation that matters, for our company and for
  the world
• Trust and personal responsibility in all
  relationships
• Whole Foodshttp//www.wholefoodsmarket.com/compan
  y/corevalues.html
• Home Depothttp//corporate.homedepot.com/wps/port
  al/Values

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Values Statement Example

• MicrosoftAs a company, and as individuals, we
  value integrity, honesty, openness, personal
  excellence, constructive self-criticism,
  continual self-improvement, and mutual respect.
  We are committed to our customers and partners
  and have a passion for technology. We take on big
  challenges, and pride ourselves on seeing them
  through. We hold ourselves accountable to our
  customers, shareholders, partners, and employees
  by honoring our commitments, providing results,
  and striving for the highest quality.

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What kind of business is this?

• Values Responsibility, Interaction, Teamwork,
  Best Effort, Integrity, Pride in Products
• Mission Our mission is to improve the emotional
  and economic well-being of all stakeholders.
• Purpose To make peoples lives safer and more
  enjoyable through innovation and/or high-quality
  products.

22
Would you have guessed this from their strategic
framework?

• NORCO IndustriesNorco Industries is an
  innovative manufacturer of proprietary components
  and equipment for the automotive, industrial, and
  RV industries.
• Professional lifting equipment (jacks)
• Auto fluid exchanging equipment
• E-Coat Finishing System
• Motorcycle and ATV lifting equipment
• Seating products