Chapter 2, Vision, Mission and Values

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Chapter 2, Vision, Mission and Values

• If you dont know where you are going, any road
  will take you thereanon

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Figure 2.1, The planning model
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Defining Stakeholders so a Vision can be
written

• Figure 2.2

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Defining Stakeholders so a Vision can be
written
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Defining Stakeholders so a Vision can be
written
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The vision statement should define

• Who you are and what business you are in
• What you provide to your customers, not in terms
  of specific products, but more in terms of their
  experience
• How you provide your products and services
• I wish to be viewed by my stakeholders as..

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Example vision statement for a Sporting Goods
Store

• We are aggressive sporting goods retailers
  offering the ultimate shopping experience to our
  customers through leading edge distribution
  channels.

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Example vision statement for a City Management
Team

• We strive to have the most appealing, livable and
  well managed city in Canada

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Example vision statement for a Dairy Farm

• Quality and freshness are the core of our
  business which involves providing the complete
  range of dairy products to wholesale markets.

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Developing the Mission Statement

• Organizations develop mission statements because
  they want
• To consolidate efforts around one purpose
• To motivate the effective use of resources, both
  financial and non-financial
• To clearly define the planning path
• To provide a framework for decision making and
  control
• To set expectations for results and outcomes
• To establish a functional organizational tone and
  climate

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Defining the Mission Statement

• The Mission Statement should define
• Products and services provided
• Customers that will be served
• How the products and services will be provided
• The results that are expected

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Figure 2.3 Elements of a Mission Statement

• What We Do, Who We Do It For, How We Do It and
  Why We Do It.

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Elements of a Mission Statement
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Example Sporting Goods Store

• To provide high quality, leading edge sports
  equipment and clothing to the aggressive North
  American sports enthusiast in a convenient,
  dynamic and service friendly environment that
  will create a loyal and satisfied customer base,
  which will ensure the long term prosperity of the
  company.

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Example City Management Team

• To protect and enhance the economic and social
  well being of the city for generations to come by
  engaging in responsible decision-making, being
  fiscally accountable, striving for excellence in
  program and service delivery and consulting
  openly with community stakeholders on every
  aspect of our business. We are, above all else,
  committed to maximizing the satisfaction of
  taxpayers in our city.

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Example Dairy Farm

• To create a long range financially stable
  organization by effectively using technologies
  that minimize operating costs and maximize
  product quality and availability to the local
  wholesale market while at the same time exploring
  revenue opportunities outside of the local market.

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Developing Values

• Figure 2.4 Examples of Organizational Values

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Examples of Values
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MISSION, VISION AND VALUES, - Where to from here?

• Using the Vision, Mission and Values we must now
  create implementation plans that deliver
  measurable results so that we can become a
  dynamic and proactive organization that will take
  advantage of opportunities and effectively deal
  with the challenges that the future has to offer.