PowerPoint 6: Messages in the Media

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PowerPoint 6 Messages in the Media
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What is media?

• Media is the communication of information and
  messages to the public.
• There are many forms of media, including
• Newspapers
• Television
• Radio
• Internet
• Magazines
• Advertising/Billboards
• Flyers
• Social Media

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What are the different types of media?

• Media can be divided into three main types
• Paid Media Awareness gained through paid
  advertising, such as commercials or newspaper
  ads.
• Earned Media Awareness gained through efforts
  that are not advertising, such as news coverage.
• Owned Media Personal promotional sources, such
  as a website, blog, Twitter feed, YouTube channel
  or Facebook page.
• Media can also be classified as Old media or New
  media.

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Old Media

• Includes broadcast sources (TV and radio)
• Includes print sources (newspaper, magazines and
  flyers).
• Mostly one-way communication
• Released at a specific time each day/week/month
• Reaches a limited number of people in a specific
  area

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New Media

• Is easily accessible, such as online sources and
  social media platforms.
• Usually two-way communication (interactive)
• User-driven
• Released in real-time (as something happens)
• The reach is usually limitless (no borders)

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Facts vs. Opinions

• In most cases, the news media provides factual
  and informational coverage to inform the public
  without letting opinions interfere.
• The news media also produces opinion pieces or
  editorials, where news organizations will share
  their opinions and analysis.

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The Importance of News Media

• The news media play an important role in creating
  a healthy and strong democracy.
• It is their job to inform citizens and make sure
  our elected representatives and governments are
  honest and open.

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The Roles of News Media in an Election

1. Report on the events of an election
2. Provide a way for parties/candidates to get their
   message out
3. Provide a way for citizens to communicate their
   concerns and opinions
4. Promote debate between competing parties and
   candidates
5. Advertise the election process to voters
6. Share and report on the election results

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National Newspapers

• The Globe and Mail www.theglobeandmail.com
• CBC News www.cbc.ca/news
• CTV News www.ctvnews.ca
• Global News www.globalnews.ca
• The National Post www.nationalpost.com

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Final Thoughts

• What are the pros and cons of different types of
  media?
• Why is it important to know the difference
  between opinion and fact?
• Why is media important?