Diapositiva 1

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Seminar
PROMOTING NEW MEASURES for the
protection of workers with oncological
conditions  
Palazzo Reale Sala delle Otto Colonne Piazza
Duomo, 12 Milan  
Title The contribution by Roche Speaker Dario
FrancolinoHead of Communication Public Affairs
, Roche S.p.a.
Research project co-funded by the European
Commission  
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The Roche Group
Present in 150 countries in all continents 79,000
employees
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Roche in Italy
2008 Divisions Pharmaceuticals e
Diagnostics Production facility in Segrate (Mi),
Centre for excellence in Europe for the global
supply of solid products Over 1,800 employees
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Our mission
To achieve significant health and quality of life
gains for patients by means of innovative
personalised treatment, with a genetic dimension
LIFE POSES QUESTIONS, WE SEEK RESPONSES
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Where we operate
In research
In the development of new treatments for
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Roche in oncology
The right pharmaceutical product for each patient
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Corporate social responsibility (CSR)
Information is part of our socially responsible
behaviour
Some of the initiatives launched Breast
Friends European campaign for raising awareness
of breast cancer
Project Chirone When the doctor becomes the
patient a book that tells the story of the
illness of 100 medical practitioners
Project Inspire guidelines and suggestons by
oncologists and psychologists for patients and
their families
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Corporate social responsibility
Cooperation with LILT campaign for raising
awareness about lung cancer prevention
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Our commitment to the project

• Enthusiastic support
• A further confirmation of our commitment to
  socially responsible behaviour
• The main stakeholders our employees

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Our approach

• The information campaign
• analysis of normative provisions
• Interaction with Human Resources and social
  workers
• production of communications materials

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Communications materials
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Synergy between channels of communication

• mail My Roche
• Esagono
• posters
• bulletin boards

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The survey

• online distribution
• privacy and anonymity issues
• collecting the questionnaire results

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We Innovate Healthcare