Chapter 9 Sociocultural Impacts of Tourism

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• ????
• ???
• ?????????

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Unit Ten Shopping

• Travel in Sichuan
• ??????

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????

• Part A Know-how for Tour Guides????
• 1. Entertainments????
• 2. Shopping??
• 3. Buying Traditional Chinese Medicine????
• Part B Listening Comprehension??????
• Wuhou Temple???

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????

• Part C Situational Dialogue????
• Dujiangyan Irrigation Project???????
• Part D Methods of Introduction??????
• Method of Section-by-section Introduction?????

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????

• Part E Introduction to Tourist Sites????
• The Taoping Qiang Stockaded Village????
• Part F Tourism Culture????
• Chinese Taoism????
• Part G Translation????
• Tourist sites in Sichuan??????

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Part A Know-how for Tour Guides
????
New words

• peddler n.?????
• authenticity n.???
• drugstore n.??
• rhinoceros n.??
• prohibit v.??, ??
• brokerage n.??
• rake-off n.??

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• Proper Nouns
• Chengdu Jinjiang Hotel??????
• Sichuan Opera??
• Shu Brocade??
• Shunxing Old Tea House?????

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1. Entertainments
????

• The Browns check in the Chengdu Jinjiang Hotel.
  After supper Miss Yan Juan takes them to watch
  the Sichuan Opera in the Shunxing Old Tea House,
  but the Browns dont want to watch the opera.
  Instead theyd like to buy the Shu Brocade. How
  could the guide handle the case?

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1.Listen carefully, and fill in the words or
phrases you have heard.

• (1) Miss Yan Juan should encourage the Browns to
  watch the opera if the entertainment item is
  specified ________________________.

in the travel schedule
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• (2) She should tell them that it may be
  impossible to obtain ________________________.
• (3) If they want to attend other entertainments
  not specified in the travel schedule, they should
  make their own arrangements ______________________
  __.

a refund for the reserved ticket
at their own expense
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2. Listen again and answer the following
questions.
????

• 1. Do you think that tourists must take part in
  the entertainment if it is specified in the
  travel schedule?
• Not necessarily. It may be impossible to obtain a
  refund for the reserved ticket if they dont take
  part in the entertainment specified in the travel
  schedule.

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• 2. How do you advise them if they dont want to
  participate?
• I shall try to encourage them to take part in the
  entertainment specified in the travel schedule.
  If they still refuse to participate I shall tell
  them that it may be impossible to obtain a refund
  for the reserved ticket.

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2. Shopping
????

• Shopping is an important part of tourist
  activities. Tourists may go shopping, especially
  when the tour is drawing to a close. As a local
  guide, what should you do when they go shopping?

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1. Listen carefully, and match the information in
column A with that in column B(There are two
extra items in column B).
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Suggestions
????

• 1.The guide should take tourists to go shopping
  at the shops designated by the tourism bureau.
  She should not add extra shopping programs,
  extend the shopping time or take them to the
  shops other than the designated ones.
• 2.The guide should not exaggerate the quality of
  tourism products. She must not cheat, or force
  tourists to buy certain products.

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• 3.The guide may agree when tourists request to go
  shopping by themselves if there is enough time.
• 4.If tourists want to purchase antiques, the
  guide should inform them that sales receipts will
  be required by the Customs when they leave China.
  Antique shops provide such documentation
  antiques sold by peddlers usually do not have
  signs of authenticity, and may not be allowed out
  of China.

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• 5.The guide should not sell goods to tourists or
  buy goods from them.
• 6.The guide should not ask the shop for a
  brokerage or rake-off.

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2. Listen again and answer the following
questions.
????

• 1. Do you think tourists can go shopping by
  themselves?
• The tourists may go shopping by themselves if
  there is enough time.

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• 2. Can the guide encourage tourists to buy
  souvenirs?
• No, he cannot encourage tourists to buy any
  souvenirs. He can only take them to go shopping
  at the shops designated by the tourism bureau
  according to the contract.

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Additional Tips for Tour Guides
????

• Buying Traditional Chinese Medicine
• A guide should offer the following services to
  tourists when foreign tourists buy traditional
  Chinese medicine

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• A guide should recommend reliable drugstores to
  the tourists.
• A guide should inform tourists of the limit of
  traditional Chinese medicine one can take out of
  China for personal use product value of RMB 300
  for foreign tourists RMB 1,500 for the tourists
  from Hong Kong, Macao and Taiwan
• A guide should tell tourists that items such as
  musk, rhinoceros horn and tiger bone are
  prohibited from being taken out of China.

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Exercise Decide whether the statements are true
or false
????

• If it is true, put T in the space provided and
  F if it is false.
• 1. ________ Tourists will register their lost
  luggage at the lost-and-found office at the
  airport when they fail to find their luggage.

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• 2. ________ A guide should take tourists to take
  elevator to evacuate as soon as possible if the
  fire occurs.

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????

• 3. ________ A guide should stand by the road to
  signal for help immediately when an accident
  happens .

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• 4. ________ A guide should cancel the travel
  schedule if the traffic accident because the
  safety is always the first.

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• 5. ________ A guide should deliver a written
  report about the accident after the travel is
  over.

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Part B Listening Comprehension
????
Wuhou Temple
New words

• subject n.??
• monarch n.??
• antithetical adj.??????

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• Proper Nouns
• Wuhou Temple???
• Liu Bei??
• Zhuge Liang???
• Front Gate??
• Second Gate??
• Hall of Liu Bei???
• Hall of Zhuge Liang ????
• Liu Beis Mausoleum???
• couplet of psychological attack???
• Shu Kingdom??

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????

• 1. Listen carefully, and fill in the blanks
  with the words or phrases youve just heard.
• The Browns arrive at the Wuhou Temple. Now, they
  are standing in front of the temple. Miss Yan
  Juan explains why the emperor Liu Bei and his
  subject Zhuge Liang was jointly enshrined in the
  temple.

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Wuhou Temple which covers an area
of more than (1)______________ mu is located in
the south of Chengdu proper. The Temple was built
in honor of Liu Bei, the (2)______________
emperor of the Shu Kingdom during the
Three-kingdom Period. In the temple there are the
shrine of Liu Bei (the emperor of Shu), the
shrine of Zhuge Liang (the Prime Minister) and
Lius (3)______________, etc. It is a noteworthy
temple in China where the monarch and his
(4)______________ were enshrined and commemorated
together. The Front Gate, the Second Gate, Hall
of Liu Bei, Hall of Zhuge Liang and Liu Beis
Mausoleum and so on, are all located on a
(5)______________ line, facing south. It
contains 47 statues of historical figures,
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founding
mausoleum
subject
center
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(6)_______________ inscribed stone tablets, over
60 antithetical couplets. Among them the couplet
of psychological attack is most famous, and is
regarded as one of hundred (7)_______________
couplets in China. In addition there are more
than 10 objects like the bronze tripods, incense
burners, bells and (8)_______________. The temple
serves as a museum for studying the
(9)_____________ of the Shu Kingdom as well.
Wuhou Temple is the most famous memorial temple
that (10)_____________ the Three-Kingdom culture.
In 1961 it is ratified as a China Key Cultural
Relic Unit under Protection by the State Council.
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celebrated
drums
history
features
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2. Listen again, and answer the following
questions.
????

• 1. Where was the Wuhou Temple located? For whom
  was the temple built?
• It is located in the south of Chengdu proper. The
  temple was built in honor of Liu Bei, the
  founding emperor of the Shu Kingdom during the
  Three-kingdom Period.

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• 2. What is the most striking feature of the Wuhou
  Temple?
• It is a noteworthy temple in China where the
  monarch and his subject were enshrined and
  commemorated together.

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• 3. What are the main buildings in the Wuhou
  Temple? How many statues of historical figures
  and inscribed stone tablets in the temple?
• They are the Front Gate, the Second Gate, Hall of
  Liu Bei, Hall of Zhuge Liang and Liu Beis
  Mausoleum and so on.

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• 4. What is the most famous couplet among over 60
  antithetical couplets in the Wuhou Temple?
• The couplet of psychological attack is most
  famous, and is regarded as one of hundred
  celebrated couplets in China.

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Part C Situational Dialogue
????
Dujiangyan Irrigation Project
New words

• conservancy n.?? ??
• floodway n.???????
• prefect n.??
• subdue v.??
• topography n.??
• drought n.??, ??
• pebble n.???????

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• Proper Nouns
• Dujiangyan Irrigation Project???????
• Fulong Temple (Dragon-Taming Temple)???
• Mingjiang River??
• Yuzui (Fish Mouth) ??
• Divide water by 40 and 60, subdue flood and
  drought ???,????
• Hanjiaba Flatland???
• Chengdu Plain????
• Feishayan (Sand-flying Spillway) ???
• Lidui ??
• Baopingkou (Bottle-neck Channel)???

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• 
  

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--World Cultural Heritage
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(No Transcript)
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??????
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Fish Mouth
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(No Transcript)
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Sand-flying Spillway???,????????????????,??????2.
15?????????????????

• The Sand-flying Spillway functions to control the
  flow of water and discharge excess into the inner
  canal from the main stream.

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Bottle-neck Channel
Bao Pin kou
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(No Transcript)
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(No Transcript)
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• Anran rope bridge

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Dujiangyan Water Discharge Festival
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• Useful Expressions for a dialogue
• 1)?????????????????,?????????
• Ill take you to a place specializing in Sichuan
  snacks. There you can eat all you like.
• 2)?????????????????
• My mouth is watering. I want to eat everything.

????
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• 3)????? ????????
• The pot is boiling. This is piping hot and yummy!
  
• 4)?????,??????????????
• Youre right. The Chinese are very big on food
  therapy, and nutritional treatment.

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????
Dujiangyan Irrigation Project

• The Browns come to visit the Dujiangyan
  Irrigation Project. It is regarded as alive
  wonder which can be comparable to the Great Wall,
  both of which have a history of more than 2,000
  years.

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1. Listen to the dialogue, and decide whether
the statements are true or false. If it is true,
put T in the space provided and F if it is
false.
????

• 1. ______ The Minjiang River is separated into
  two streams at the bend by a dike named Yuzui
  or Fish Mouth.

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• 2. ______ Li Bing had the project built here
  according to the terrain at the Hanjiaba
  Flatland. The inner side of the riverbed here is
  higher than the outer side.
• 3. ______ The Fish Mouth is the first section of
  Dujiangyan Irrigation Project, which divides the
  water into the inner river as a canal and the
  outer river as a floodway.

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• 4. ______ In summer, 40 of the water flows into
  the outer river and leaves 60 of the water
  flowing through the inner river.
• 5. ______It is estimated that about 80 of the
  sands and pebbles is swept away into the outer
  river through the Fish Mouth.

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2. Divide the class into groups, and do
the dialogue. Pay attention to your body language.
????
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Part D Methods of Introduction
????

• Method of Section-by-section Introduction
• ?????

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• This method requires that the whole tourist site
  be divided into different sections in series (??)
  so that a guide could introduce them one by one.
  First of all, a brief survey of the tourist site
  should be made on the way or at the entrance,
  including its history, area, aesthetical (???)
  value and the names of its major scenic spots. By
  this way tourists will have a preliminary (???)
  impression on the site that they are going to
  visit. However, a guide should not introduce too
  much about the next scenic spot when he
  introduces the present one. Towards the end of
  the introduction of the present scenic spot, it
  is recommended that the guide briefly introduces
  the next one so as to arouse their interest for
  the coming scene.

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????

• For instance, when he introduces the Dujiangyan
  Irrigation Project the guide may have a general
  introduction of the project first. Then the guide
  may introduce the water conservancy project
  according to its components (????). The project
  has major three sections The front segment of
  the dike is named Yuzui (Fish Mouth), the lower
  stretch of the dike, Feishayan (Sand-flying
  Spillway) and the final segment is Baopingkou
  (Bottle-neck Channel), the water channel between
  Mt Yulei and Lidui (the Isolated Mound) .

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• The Fish Mouth was constructed to divide the
  water into the inner river as a canal and the
  outer river as a floodway. The Sand-flying
  Spillway functions as a spillover and serves as
  flood draining and the Bottle-neck Channel
  diverts a due amount of water into the canal. The
  extraordinary coordination of the three major
  constructions contributes to the miracle of
  Dujiangyan Irrigation Project. Dujiangyan
  Irrigation Project is the oldest and also a
  unique automatic irrigation project without a
  concrete dam in the world. Today, people still
  marvel at the application of scientific
  principles (??) in the project which turn the
  Chengdu Plain into the Land of Abundance.

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Part E Introduction to Tourist Sites
????
Taoping Qiang Stockaded Village
New words

• safeguard v.??, ??
• flagstone n.????
• sentry n.??
• signal n.??
• convenient adj.???, ???
• sufficient adj.???, ???
• livestock n.??, ??

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• blockhouse n.????
• cereal n.??????
• sundries n.????
• tortuous adj.???, ?????
• maze n.????
• siege v.??, ??
• bonfire n.??, ??

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• Proper Nouns
• Jiuzhaigou Valley???
• Taoping Qiang Stockaded Village????
• a mysterious ancient castle in the East
  ????????
• Zhuangfang??
• Wozhe??
• Zhubiao??
• Shalang Dance ???

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Taoping Qiang Stockaded Village
????

• Make a simulated introduction of the Taoping
  Qiang Stockaded Village. Keep in your mind the
  following places of interest, events and their
  features when you make your introduction.
• The layout of the Qiang village is just like an
  intricate maze. Your introduction of its layout
  will help tourists understand the mysterious
  village.
• The blockhouse is the most eye-catching building
  in the Qiang Village. You may focus on your
  introduction on the sentry blockhouse.

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• The Zhuangfang is typical of the Qiang folk
  house. You may take tourists around the village
  while introducing their inhabitant customs.
• Why can we say the Qiang village a complete
  defense works? You may introduce the structure of
  the village, especially the underground water
  system in addition to the blockhouse.

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Part F Tourism Culture????
????
Chinese Taoism

• Choose the best answer to complete the
  following statements.
• 1. Taoism advocates that man should return to the
  nature, which means man should
• A. love the nature.
• B. dominate the nature.
• C. follow the order of nature.
• D. compete with the nature.

C
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• 2. Who is the founder of Taoism according to the
  text?
• A. Lao Zi.
• B. Zhang Daoling.
• C. Jade Emperor
• D. Marshal Zhao.

B
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• 3. What are the main teachings in Taoism except
  for
• A. Wuwei. B. Wuyu.
• C. Wushu. D. Ying and Yang.

C
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• 4. Taoism exerts a great influence on the Chinese
  culture which are reflected in
• A. Chinese Kung Fu
• B. Chinese herbal medicine.
• C. sacrifice to the God of Kitchen
  D. A. B. and C.

D
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Part G Translation for Tourist Sites
????

• Translation
• 1. Surrounded by ring-shaped peaks, Mount
  Qingcheng (???) is secluded and quiet (??). It
  has been widely acclaimed as the most secluded
  mountain under heaven(?????) since ancient
  times.
• ???????,????,???????????

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• 2. The incomparably exquisite (????) cultural
  relics in the Jinsha Ruins (????) have astounded
  the world, and its mysterious sacrificial culture
  (????) has made people reflect on the spiritual
  world of our ancestors.
• ?????????????????,???????????????????

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• 3. Varying in size and shape, sparkling (??) with
  colors in brilliant sunlight, the more than 100
  emerald lakes (??) are the essence of the
  waterscapes (??) in the Jiuzhaigou Valley (???).
• ???????????,????????,??????????

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????

• 4. ????(Leshan Giant Buddha)???????? (chisel)
  ???,??????????????? (Maitreya Buddha)????
• Leshan Giant Buddha, chiseled out of the cliff in
  the Tang Dynasty, is globally recognized as one
  of the most important statues of Maitreya Buddha.

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• 5.???(Mount Doutuan)????,?????? 1,400????,?????(tr
  anquility)??????(delicateness)?????
• Mt. Doutuan has a history of over 1,400 years and
  has been nationally reputed for its tranquility,
  peculiarity, seclusion, and delicateness since
  ancient times.

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• 6. ???????(travertine shoals)???(rapid)??????3,400
  ??????,?????????(set off)?,???? (glitter
  brilliantly)?
• Linked by travertine shoals, rapids and
  waterfalls and set off by snowy peaks and lush
  green forests in the Huanglong Valley, over 3,400
  travertine ponds glitter brilliantly in the
  sunshine.

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• The end

Thank You!
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