Why Campaign

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Why this, why now?
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Small businesses account for 75 of all new jobs
in America.
Source U.S. Chamber of Commerce Small Business
Nation
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Spend 100 at an independent business and 68
returns to the local community. Spend 100 at a
national chain and only 43 returns to the local
community.
Source Civic Economics Andersonville Study of
Retail Economics
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Small businesses reinvest in the economy at a
60 higher rate than chains.
Source Civic Economics San Francisco Report on
Retail Diversity
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Why Buy Local?

• You will keep your dollars circulating in the
  local economy
• You will embrace whats unique about your
  community
• You will help create local jobs
• You will help the environment
• You will help nurture your local community

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Why Buy Local?

• Youll conserve your tax dollars
• Youll create more choice
• Youll take advantage of their expertise
• Youll be investing in entrepreneurship
• Youll help make your community a destination

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Why Buy Local?

• Strongly driven by emotion
• Making a concerted effort to shop local
• 88 willing to pay more
• 39 more likely to shop at a store that
  advertises they are locally owned.
• Mega retailers beginning to use Buy Local

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Buy Local is Growing
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Mission

• Educate communities about the importance and
  strong economic benefits of buying local.

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www.IndependentWeStand.org
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Locally Owned Search Engine
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Locally Owned Search Engine
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Learn More About Buying Local
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Research/Studies
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Articles
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Book Recommendations
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Free Marketing Materials
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Consumer Pledge
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Social Media - Facebook
Like us at www.facebook.com/IndependentWeStand
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Social Media - Twitter
Follow us at twitter.com/IndWeStand
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Social Media - YouTube
Subscribe at www.youtube.com/independentwestand
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www.IndependentWeStand.org
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