Creative Ad Campaign

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Creative Ad Campaign

• Advertising makes you spend money you dont have
  for something you dont want.
• -Will Rogers, American actor

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EITHER/OR Strategies for Persuasive Writing
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E

• Everyone is doing this or buying this a.k.a. the
  bandwagon technique.

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I

• Intelligent people buy into this (appeal to
  intellect).

5
T

• This is good for you or someone you know.

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H

• Happiness will come for you or someone you know.

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E

• Every reasonable person would agree (appeal to
  common sense).

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R

• Right-this is your right.

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O

• Opinion of an expert - he/she says its a good
  idea or product.

10
R

• Responsibility - this is your responsibility.