Project START

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Project START Success Through Assistive
Rehabilitative Technology

• Mississippi Department of Rehabilitation Services

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Marketing Plan

• Radio
• Television
• AT Awareness Week
• Mini Conferences

Focus on Rural and Underserved Areas
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Marketing Plan

• A media campaign for Project START was developed
  that targeted two audiences with two separate
  spots in radio and television advertising. One
  spot targeted potential consumers/clients while
  the other targeted individuals with AT equipment
  to donate.

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Partnerships

• Two Men Truck
• Independent Living Centers
• Durable Medical Companies
• Technology Vendors
• Department of Education

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Partnerships

• United Methodist Churches
• Baptist Churches
• Health Departments
• Veterans Administration

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Outcomes

• Received 73 Donations
• Trained 560 consumers

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Increased Access

• 25 Computers
• 20 Mobility
• 1 Lift
• 3 Transfer Boards
• 25 Repairs
• Savings 29,523.60

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How to find us

• Dorothy Young
• 1-601-987-4872
• dorothy.young_at_mdrs.state.ms.us
• Visit the Project START webpage at
  www.msprojectstart.org