?????SQS???????

1
???????????

• ? ????????
• ? ????????
• ? ?????????
• ? ??????
• ? ?????????
• ? ????????????

2
???MANAGING CHANGE(?????6.1?????)

• ??????????????????????? (PETS analysis)
• Political ??
• Economic ??
• Technological ??
• Social ??

3
Machiavelli The Prince (1513)

• ??????????????????, ???????????
  ??????????????????, ????????????????
• There is nothing more difficult to carry out, nor
  more doubtful of success, nor more dangerous to
  conduct than to initiate a new order of things.
  First the reformer has enemies in all who profit
  by the old order, and only lukewarm defenders in
  all those who profit by the new order.

4
????Managing Change

• ??Innovations?
• ??Downsizing?
• ????Re-engineering?
• ??Renewal?
• ??De-layering?
• ??Re-structuring? Reinventing?
• ????Quality Management or TQM?
• ????Cutback?
• ??Shake-up?
• ??Transformation?
• ????EPP?

5
????????????????

• ???????????, ????, ?????, ???????????, ????,
  ????, ????????, ???????
• ???????????, ??????????????, ?????????,
  ??????????????????????????????, ?????, ???????,
  ?????????

6
?????

• ????????????????? - ??????????????
• ??????????????????????
• ?????
• ???? (top-down) ? ???? (bottom-up)
• ?? (proactive) ? ?? (reactive)
• ???? ? ????
• ???? ? ????
• ???? ? ???????????
• ???? ?????????????

7
?????

• ????????
• ?????????????
• ??????, ?????
• ?????? ?????? (sunk costs)
• ???????
• ?????????
• ??????
• ???????
• ???????????

8
?????????

• ???????
• ???, ???????????, ???????
• ??????? ??, ???????? (legitimacy),
  ???????????????
• ?????????, ????????
• ???????????????, ??????????
• ?????? benchmarking, ?????????
• ?????????????????
• ????????, ?????????, ????? win-lose ??, ??
  win-win ??
• ????????????

9
?????

• ??????????????? ???????, ?????, ??????????????
• The capacity or ability to show the way by going
  into advance the act of guiding a course,
  behavior or opinion of others by playing a
  principal or guiding role, especially in the
  creation of the excellent department or
  organization (The American Heritage Dictionary of
  English Language, 1992)

10
??????? (Mears and Voehl, 1995)

• ??????Challenge the process
• ?????????Inspire a shared vision (a dream of
  promise land)
• ?????????Enable others to act and succeed
• ??????????????Model their values and beliefs
• ???????????Persuade to new heights
• ???????Encourage and support
• ????Focus on customer

11
????? ???, ??????????

• ????????????, ???
• ?????, ????
• ??, ??, ??, ?? (????).
• ?? ??????, ??, ???????
• ???? (??, ??, ??, ??, ??, ??)
• ?????????
• ?????????????

12
????

• ??????, ??, ????, ???, ????s
• ??????
• ??????? (????)
• ????????????, ?????
• ??????
• ?????????, ????????????
• ????????????
• ???????
• ???????
• ?????????
• ????
• ???????, ???/??????
• ??????????

13
??????

• ?????
• ????
• ?? ??????
• ????
• ?? ????
• ?? (????)
• ????? (??)
• ?????, ??, ??

14
???????(1)

• ??????????
• ?????????
• ??????
• ????/????????????????
• ????/??????????????
• ?????????
• ???????
• ???????????????

15
???????(2)

• ????????????
• ??????????
• ?????????????
• ????????????

16
???????(3)

• ??????????????
• ?????????
• ????????????????????
• ?????????????
• ???????????????????

17
Successful introduction of change

• ????????
• ??????????
• ???????????????
• ?????
• ??????
• ??????
• ????????
• ??????

18
??

• ??????????????
• ?????????
• ????????????
• ?????, ??????????????????
• Kilmann and Covin (1988, p.7) ??
• ???, ?????????????????????????????, ?????????????
• Actually, any organization that plans to wait for
  the methods for transformation to be proven
  effective is probably writing its own epitaph.