Grocery Store Promotion Tool Training

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Grocery Store Promotion Tool Training

• Welcome!

2
The Group

• Exchange Email addresses
• Availability

3
Our Goals

• We are interested in
• Creating a tool to assess the food promotion
  environment
• Validity and Reliability
• Assess whether purchasing behavior is related to
  the food promotion environment within the store

4
Hypotheses

• Low income stores will have more unhealthy
  products in featured promotion locations in the
  store.
• Stores from predominantly Latino neighborhoods
  will have more unhealthy products in key
  promotion locations than stores in predominantly
  Asian or white neighborhoods.
• Customers who are exposed to key product
  categories more times during a shopping trip will
  be more likely to purchase one of these items.

5
Our Tasks Data

• Collect data on grocery stores
• 4 target neighborhoods high income white, low
  income white, low income Asian, low income Latino
• Visit 15 stores in each area and fill out Grocery
  Store Promotion data sheet
• Return to 8 stores each week (2 in each area) for
  up to 12 weeks to assess changes over time

6
Our Tasks Receipts

• We will collect receipts outside of the grocery
  stores we return to each week
• Compare receipts collected to store data
• There will be a recruiter script used to ask for
  receipts, as well as a study summary sheet to
  hand out to participants upon request
• Ask for receipt
• Remove all personal info from receipt and return
  to participant (payment info, etc).
• Note participant gender and presence of grey hair
  on receipt as participant leaves

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Coding Practice
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