Linking Canada On The Move to Health Promotion Groups

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(No Transcript)
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Linking Canada On The Move with Health Promotion
Groups A Discussion of 4 Case Studies

• Adria Rose, MD, MPH
• Director of Partnerships for Canada On The Move
• Institute of Nutrition, Metabolism, and Diabetes
• Canadian Institutes of Health Research

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Goal of the case studies

• To promote active discussion on the many ways
  that a variety of types of health promotion
  groups could link with COTM for mutual benefit,
  both now and in the future
• To generate ideas on the types of linkages that
  are possible not reach consensus on how COTM
  should link with each of these programs

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Background for the case studies

• COTM has engaged some health promotion groups
  already, generally through placement of the Call
  to Action within group materials.
• Walk, log on and donate your steps to health
  research at www.canadaonthemove.ca. The steps you
  record each time you visit will help make a
  difference in the health of our nation. Take part
  in Canada on the Move, a national research
  project organized by the Canadian Institutes of
  Health Research.

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Background for the case studies (continued)

• These collaborations have been very important for
  the development of COTM to date
• COTM has recognized a need to more systematically
  engage the health promotion community
• Therefore, we are willing to expand what we offer
  to participating groups in exchange for their
  greater involvement

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Primary Case Study for Discussion

• Healthy Eating is in Store for YouTM (HESY)
• A web-based nutrition labelling education
  initiative sponsored jointly by the Canadian
  Diabetes Association (CDA) and Dietitians of
  Canada (DC)
• Although COTM may seem very different from HESY
  on the surface, a number of opportunities exist
  for developing linkage between the groups

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Common Ground between HESY and COTM

• HESY has an established online presence already
• Interactive website (www.healthyeatingisinstore.ca
  )
• Virtual grocery store
• Online evaluation tools
• HESYs commitment to Type 2 Diabetes prevention
• The physical activity tools currently offered by
  COTM are relevant to HESYs larger goals
• Both HESY and COTM already engage Canadians at
  the individual level across the country

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Some potential linkages between HESY and an
expanded COTM

• Shared profile on each others websites
• Listing of HESY as a participating group on the
  COTM website
• Link to HESY provided to individual COTM
  registrants
• Incorporation of the COTM Call to Action within
  HESY online consumer fact sheets and workshop
  materials

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More potential linkages between HESY and an
expanded COTM

• Use of the Group Toolkit concept
• HESY and its participants provide information to
  COTM
• COTM provides summary reports back to HESY which
  could be used for one-time assessments, ongoing
  investigations over time, and as a complement to
  their established evaluation mechanisms
• Merge COTM survey questions into the HESY
  evaluation tools and then work to link the
  databases

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Benefits to HESY and supporting organizations

• Better understanding of HESYs target
  populations health needs as they relate to Type
  2 Diabetes prevention
• Increased awareness of HESY and traffic on its
  website
• Further establish CDA and DC as important,
  innovative, and sustainable health resources for
  Canadians

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Another case study for discussion

• EATracker.ca (Dietitians of Canada)
• Web-based diet and physical activity assessment
  tool which collects information from individuals
  and provides tailored guidance on how to improve
  eating and activity habits

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Common ground between EATracker and COTM

• Established online presence
• Already collecting and utilizing individual-level
  health information
• Reaching Canadians interested in their health

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Potential linkages between EATracker and an
expanded COTM

• Expansion of the EATracker survey tools to
  include COTM questions, allowing linkage of the
  two databases
• Reports from COTM would assist DC in
  understanding their target population
• Opportunities for DC to ensure that the research
  questions pursued within the COTM database are
  relevant to their professional members

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Another case study for discussion

• Team Diabetes (Canadian Diabetes Association)
• Fund-raising program where walkers/runners
  collect donations for diabetes research as they
  participate in a training programs for walks/runs
  
• People participating in the program are motivated
  to improve their health and fitness
• 1477 participants have run/walked 1,251,213 km
  and lost 29540 pounds in the 3 years of
  operation!

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Common ground between Team Diabetes and COTM

• Shared population self-motivated individuals
  interested in health (their own and others)
• Commitment to Type 2 Diabetes prevention
• The physical activity tools currently offered by
  COTM are directly relevant to the individuals
  participating in Team Diabetes

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Potential linkages between Team Diabetes and an
expanded COTM

• Encourage walkers/runners to donate their
  training steps to health research through COTM
  as they raise money for diabetes research
• Facilitate use of user groups to motivate
  continued donation of steps over time
• Reports from COTM to training leaders
• provide feedback during the training period
• follow participants afterwards to assess
  longer-term impact of participation

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Final case study for discussion

• Healthy Workplace Initiative (Canadian Diabetes
  Association)
• Strategy for employees to facilitate
  implementation of health promotion programming
  within their own workplaces
• This program engages senior management to
  champion improving employee health

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Common ground between Healthy Workplace
Initiative an expanded COTM

• Commitment to Type 2 Diabetes prevention
• The physical activity tools currently offered by
  COTM are relevant to the goals of those working
  to facilitate health promotion efforts within
  workplace settings
• Importance of measurable outcomes

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Potential Linkages between Healthy Workplace
Initiative an expanded COTM

• User group competitions within and between
  workplace settings
• Offer summary reports back to employers to show
  impact of the health promotion programs on both
  attitudes and behaviours

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Summary

• There are many potential opportunities for
  linkages
• We are thrilled to have your input to help guide
  the expansion of COTM