Social Media

1
Social Media

• Are you listening?

2
Prep work

• Why do I want to engage in social media?
• What do I hope to accomplish?
• Where do I belong?
• Who is my target audience?

3

• Why?

• What?

• What added value do you hope to provide?
• Are there issues that need to be addressed?

• Outreach
• Information
• Clarification
• Resources
• Customers

4

• Where?

• Who?

• Selecting your platform

• Stakeholders
• Customers
• Critics

5
Monitoring v. Metrics
6
Taking the 1st Step

• Assessing sentiment
• Identifying influencers
• Studying success
• Comparing like minds

7

• Do they like me?

• We are the Champions!

• Complaints
• Inquiries
• Recommendations
• Customer Service

• Advocates
• Evangelists
• Rewards
• Requests

8

• Best Practices

• Competition

• How can you effectively convey your message?
• What is the personality or tone of your online
  presence?
• Evaluating current customer service methods

• Which brands or organizations similar to yours
  are utilizing social media?
• How are they maximizing their efforts and
  audience?

9
Get Moving!

• Respond
• React
• Engage
• Promote

10
Nicole Sunstrum Social Communications
Specialist Chair, State of Michigan Social Media
Board _at_sunstrumn sunstrumn_at_gmail.com www.facebook
.com/nikki.sunstrum