54 Best Social Media Statistics

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54 Best Social Media Statistics

• In 2017 social media is just about the crucial
  section of digital communications techniques.
  Social media provides measurable leads to sales,
  leads, and branding. Additionally, it enables to
  achieve a lot of people at a low priced. The
  field of social media networks is powerful as
  well as in constant change. So check out the
  essential numbers behind it.
• Social media utilize isn't quite universal-but
  it's receiving close. 70 of the U.S. populace
  presently has a minumum of one social networking
  profile over fifty percent use 2 or more social
  networks. The quantity of worldwide social media
  users is projected to develop from 2.1 billion
  this past year to 2.5 billion through 2018.

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Social Media Statistics
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Online adults aged 18-34 are most likely follow a
brand via social networking (95).
(MarketingSherpa)
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52 of online adults now use two or more social
media sites. (Pew Research)
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70 of the U.S. population has at least one
social networking profile. (Statistica)
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Of the 7.2 billion people on earth, 3 billion
have Internet access 2.1 billion are active on
social media and 1.7 billion use social networks
from a mobile device. (Link Humans)
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The number of worldwide social media users is
expected to reach 2.5 billion by 2018.
(Statistica)
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The average social media user maintains five
accounts. (Link Humans)
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Mothers with children under the age of five are
the most active on social media. (Link Humans)
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90 of young adults (ages 18 to 29) use social
media. 35 of those over age 65 do. (Pew Research
Center)
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Every minute, Reddit users cast more than 18,000
votes Vine users play more than one million
videos and and Snapchat users share nearly
285,000 snaps. (DR4WARD)
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The most important social networks to teens and
young adults (aged 12-24) are now Instagram
(32), Twitter (24), Facebook (14), Snapchat
(13) and Tumblr (4). (Mary Meekers Internet
Trends)
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But Snapchat isnt the best place for marketers
(at least not yet). Philosophically, it is
important that Snapchat is a platform built for
people and not for brands, Snapchats CEO, Evan
Spiegel, has stated. (V3B Blog)
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71 of consumers who have had a good social media
service experience with a brand are likely to
recommend it to others. (Ambassador)
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2.56 billion global mobile social media users,
equaling 34 penetration globally with 1 million
new active mobile social users added every day
(We Are Social)
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96 of the people that discuss brands online do
not follow those brands owned profiles.
(Brandwatch)
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Visual content is more than 40 times more likely
to get shared on social media than other types of
content. (HubSpot)
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Asked how effectively they believe social media
is linked to their firms marketing strategy,
59.5 of CMOs were neutral or negative, while
just 40.5 believed it is linked very or somewhat
effectively. 45 said they havent been able to
show social medias impact on their companies
performance at all. A mere 13.2 believe they
have proved the impact quantitatively. (MediaPost)
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consumers say that social media plays almost as
big a role in purchasing decisions as does
television. (Ad Age)
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60 of marketers identify measuring ROI as one
of their top three social media marketing
challenges. These are followed by closely related
challenges tying social activities to business
outcomes (50) and devloping our social media
strategy (48). (Simply Measured)
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Website traffic and vanity metrics (friends,
followers, likes) are the most common metrics
marketers use to measure the business impact of
social media. Just 14 tie social media to sales
levels. (The CMO Survey)
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Engagement (such as likes, shares, etc.) is
considered the most important metric for
evaluating social media marketing success, with
80 of marketers identifying it as one of the top
three metrics. Audience size (61) and website
traffic (56) round out the top three. (Simply
Measured)
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Businesses of all sizes use engagement and
audience size as key social media success
metrics. But SMBs are more likely than
enterprises to put a priority on website traffic
and leads, while enterprises value customer
satisfaction and competitive benchmarking more
highly. (Simply Measured)
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The tools most commonly used to measure social
media marketing results are the native analytics
provided by the social networks (Facebook,
Twitter, etc.) themselves, at 65. These are
followed by social media management platforms
like HootSuite (62) and web analytics (e.g.,
Google Analytics) at 59. Just 22 of businesses
use dedicated social media measurement platforms.
(Simply Measured)
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The share of marketing budgets spent on social
media is expected to more than double over the
next five years, from 11 today to 24 by 2020.
(The CMO Survey)
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Another survey predicted the share of overall
digital marketing budgets devoted to social media
marketing will increase from 9.9 today to 22.5
within five years. (Dazeinfo)
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Social media advertising revenue will reach 9.8
billion in 2016. (Link Humans)
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22 of social media marketing activities are
performed by outside agencies. (The CMO Survey)
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Developing a social media strategy is a more
common challenge among small businesses (55)
than enterprises (34), while securing enough
internal resources is a more common problem in
larger companies (47) than in SMBs (33).
(Simply Measured)
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33 of millennials identify social media as one
of their preferred channels for communicating
with businesses. Less then 5 of those 55 and
older agree. (MarketingSherpa)
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74 of salespeople who beat their 2014 quota by
10 or more say they have an excellent
understanding about the use of social media for
prospecting, nurturing relationships and closing
deals. They were over 6x as likely to exceed
their quota than sales peers with rudimentary or
no social media skills. (Forbes)
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64 of sales professionals reported closing at
least one deal in 2014 as a direct result of
using social media. (Forbes)
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More than half (52) of marketers say Facebook is
the most important social network they use to
grow and market their business. LinkedIn came in
second place with 21, followed by Twitter,
YouTube and Google Plus. (V3B Blog)
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96 of small business owners/marketers use social
media marketing, and 92 of those agree or
strongly agree with the phrase, Social media
marketing is important for my business. (Social
Media Examiner)
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The top three goals for SMB social media
marketing programs are brand awareness (74),
website traffic (53), and lead generaiton (41).
(Simply Measured)
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61 of startups use social media for marketing.
(TNW News)
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43 of digital marketers say social media is one
of their most effective tactics, but 49 call it
one of the most difficult. (TNW News)
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Social media is viewed as the second-most
effective digital marketing tactic for customer
retention purposes, behind only email. (TNW News)
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The three characteristics of brand social media
posting most important to consumers, in order,
are 1) the brand shares new content 2) the
content is relevant to the brand and 3) the
brand engages with its followers. (SocialTimes)
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57 of consumers say theyd be somewhat or very
influenced to think more highly of a business
after seeing positive comments or praise online,
and 16 say they only share positive reviews on
social media. (Direct Marketing)
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And yet34 of small businesses have no social
media presence at all, and 36 of those who do
never respond to customer comments online.
(Direct Marketing)
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For 2016, Instagram is the top social channel
marketers plan to invest more advertising in
(72), followed by Facebook (61), Pinterest
(41), Snapchat (36) and Amazon (34).
(MediaPost)
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Tumblr has 230 million active monthly users
worldwide, and is adding 120,000 new users each
day. (Infini Datum)
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And yetTumblr remains one of the least exploited
social networks by marketers and also
advertisers, of which there are currently only
150(!) as of December 2015. (Our Social Times)
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The top two uses of Twitter and Facebook by
journalists are marketing and promotion of their
stories and relationship building. 78 use
Twitter for marketing 74 use Facebook. 62 use
Twitter to build relationships. (MediaPost)
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YouTube statistics
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There are 1.5 billion logged-in Youtube monthly
active users.( Youtube official blog)
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In 2015 YouTube posted the figure of 40 billion
all-time views for branded content.( ReelSEO)
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More than half of YouTube views come from mobile
devices and the average mobile viewing session
lasts more than 40 minutes. (YouTube)
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Facebook statistics
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In 2015 Facebook influenced 52 per cent of
consumers online and offline purchases, up from
36 per cent in 2014. (The Drum)
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There are now more than 50 million small
businesses using Facebook Pages to connect with
their customers (Facebook).
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There were over 4.4 million videos uploaded
directly to Facebook in February 2016, generating
over 199 billion views. (ReelSEO)
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Only 20 of Facebook posts generate an emotional
response while no ads did. (AdEspresso)
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The best time to post on Facebook is 300 p.m. on
Wednesday. Other optimal times include 1200100
p.m. on Saturdays and Sundays and 100400 p.m.
on Thursdays and Fridays.  (HubSpot)
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Twitter statistics
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Link clicks account for 92 of all user
interaction with tweets. (HubSpot)
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78 of people who complain to a brand via Twitter
expect a response within an hour. (Lithium)
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There is a total of 1.3 billion accounts, but
only 328 million are active. (Business Insider)
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Originally Published at
This statistics are collected from Tom Pick's 47
Superb Social Media Marketing Stats and Facts and
Liis Hainla's 21 Social Media Marketing
Statistics You Need to Know in 2017
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