Note for teachers:

1
Note for teachers This presentation is designed
to be used as part of a large group discussion
regarding some of the propaganda techniques
commonly used by advertisers. Each slide lists
the technique followed by the definition of that
technique. Each slide also contains some images
that reflect the propaganda technique in
practice. Please modify or replace the images if
they are not appropriate, out of date, no longer
relevant, or you have found better
examples. Also, make sure to look at the
additional information contained in the notes
section on each slide.
2
8
propaganda
techniques
used by advertisers
3
Bandwagon
This technique tries to persuade everyone to join
in and do the same thing.
4
Testimonial
An important person or famous figure endorses a
product.
5
Transfer
Good feelings, looks, or ideas transferred to the
person for whom the product is intended.
6
Repetition
The product name or keyword or phrase is repeated
several times.
How many times can you use the word Fresh?
7
Emotional Words
Words such as luxury, beautiful, paradise, and
economical are used to evoke positive feelings in
the viewer.
8
Name-calling
Negative words are used to create an unfavorable
opinion of the competition in the viewer's mind.
9
Faulty cause effect
Use of a product is credited for creating a
positive result.

10
Compare contrast
The viewer is led to believe one product is
better than another, although no real proof is
offered.
11
Work Cited

• Sparrgrove, Brett. "8 Propaganda Techniques Used
  by Advertisers." Propaganda . 5 Nov. 2004. 19 Jun
  2007 lthttp//www.think.com/iste/market/docs/propag
  anda.pptgt.