American Wine Industry Growth: Opportunities and Challenges

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American Wine Industry GrowthOpportunities and
Challenges
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The Puritans
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Thomas Jefferson
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Prohibition
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WARNING!
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WARNING! Avoid yeast contact with grape juice

• or it will become wine!

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Wine State Growth
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Wine Country
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Winery Growth
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GNP
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GNP
6,672
3,820
Number of Wineries in US 2005 3,820 2006
4,280 2007 4,712 2010 6,672
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162 Billion
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The Wine Gold Mine(2007 Statistics)

• 1.1 million full-time equivalent jobs
• 33 billion in wages paid
• 11.4 billion FOB revenue
• 27.3 million wine-related tourists visits
• 9.1 billion federal taxes paid
• 8 billion state and local taxes paid
• 17.1 billion total taxes paid

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New York Wine Grape Industry Annual Economic
Impact 3.76 Billion

• The Farm Winery Act of 1976 and especially the
  creation of the New York Wine Grape Foundation
  1985 both stimulated wine industry growth.  Wine
  country tourism has multiplied, bringing major
  economic benefits to rural areas, tourist-related
  businesses, and State and local governments by
  generating tax revenues.

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U.S. Adults, 2010
data from Wine Mkt Council and U.S. Census
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Consumption Imbalance

• 9 wine
• 80 consumers
• 91 wine is enjoyed by
• 20 consumers

data from Wine Mkt Council and U.S. Census
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Per Capita Wine Consumption by Country, 2008

• Rank, and liters per adult per year
• Vatican City State (1, 66.67)
• France (3, 53.22)
• Italy (6, 50.06)
• Spain (15, 32.92)
• Greenland (43, 13.89)
• Niue (52, 10.35)
• Iceland (53, 10.02)
• United States (57, 9.68)
• Data from Trade Data and Analysis

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Winery Growth in the U.S.
Data from TTB for Wine America
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Adult Consumption in the U.S.
data from Wine Mkt Council and U.S. Census
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Growth Gap
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Winery Growth vs. Wholesaler
Data from TTB for Wine America
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Shes Back!
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C.A.R.E. Act

• Comprehensive Alcohol Regulation and Enforcement
  Act
• Community Alcohol Regulatory Effectiveness Act
• Wholesaler Enrichment Act

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Diversity is our Strength. Unity is our Power.
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Integrity
Quality
Unity
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Free Advice

• Focus on Quality
• Think Local
• Become Involved
• Get Political
• Join Wine Organizations
• Be Proud

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Be proud of what you do
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Diversity is our Strength. Unity is our Power.
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Thank you!

• Jim Trezise
• President
• New York Wine Grape Foundation
• jimtrezise_at_nywgf.org