Strategy in Action 14: Managing Strategic Change

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Strategy in Action 14 Managing
Strategic Change
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Diagnosing the Change Situation
Types of change
Context of change
Culture web
Forcefield analysis
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Exhibit 14.2 Types of Change
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Exhibit 14.3 Context of Change
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The Cultural Web
Stories
Symbols
Rituals/ routines
Power structures
Paradigm
Structures
Control systems
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What is a Forcefield Analysis?

• A forcefield analysis provides a view of change
  problems that need to be tackled, by identifying
  forces for and against change.

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Exhibit 14.4 A Forcefield Analysis
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Styles of Managing Change
Education/ Communication
Collaboration/ Participation
Intervention
Direction
Coercion
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Managing Revolutionary Change

• Clear strategic direction
• Combined economic and symbolic levers
• Outside perspectives
• Multiple styles of change management
• Work with existing culture
• Monitoring of changes

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Managing Evolutionary Change

• Empowered organisation
• Clear strategic vision
• Continual change and commitment to
  experimentation
• Transitional stages
• Irreversible changes
• Sustained top management commitment
• Winning hearts and minds