Overview of International Business Management

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Overview of International Business Management

• ??.??. ????? ????????

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International Business Management

• Management of a business that engages in
  foreign direct investment (FDI) and owns or
  controls value-adding activities in more than one
  country

3
??????????????????????????????

• ??????? ??????????????????????????????????????????
  ??????????????
• ???????????? - ???????????????
• - ???????????????
• - ????????????????????

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???????????????????????

• ?????????????????
• ?????????????????
• ??????????????
• ??????????????????????
• Inter-Trade and Finance
• Technology.. ICT, Web, Internet
• Sci Tech..Genetic Engineering

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Globalization

• ????????????????????????????????????????? ?????
  ??????????? ?????????????????????????

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Globalization

• ??????????? ????????????
• ??????????????????????????????? ????? ????????
  ?????????????? ???????????????????????????????????
  ????????? ?????????????

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Globalization

• ???????????????????????????????? ??????
• ???????????????
• ????????????????????
• ?????????????????????

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???????????????????????????????????????????

• 1. ???????????????????????????????????????????????
  ? ??????
• 2. ??????????????????????????? ???????????????????
  ?????????????

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Globalization

• ??????????????????????????? ??????????????????????
  ??????????????
• 1. ?????????????????? (Globalization of Market)
• 2. ??????????????????????? (Global Goods)
• 3. ???????????????????????? (Globalization of
  Production)

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?????????????????????????????????????????
11
???????????????????????
????????????????
???????????? 1.??????????????????? 2.?????????????
????????? 3.????????????????????????????????? 4.??
?????????????????????????
??????????????????????? 1.?????????????????????? 2
.?????????????????????????? 3.?????? ???????
???????????? 4.???????????????????? 5.????????????
???????
???????
???????????????? ??????????????????
??????? 1.??????????????????
1.??????? 2.????????????????????????
2.??????? 3.????????????????????????
3.???????? 4.?????????????????????
4.??????? 5.??????????????????????????
5.???????? 6.??????????????????????????????
???????????????????????? 1.???????????????????????
?? 2.?????????????????????????????? 3.????????????
?????????????????? ???????????
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????????????????????????????

• 1. ????????????????????????
• (Merchandise Export and Import)
• 2. ???????????????????????????
• (Service Export and Import)
• ???????????????????????????????
• (Travel, Tourism and Transportation)
• ???????????????????????
• (Performance of Services)
• ??????????????? (Use of Asset)

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???????????????????????????? (???)

• 3. ???????? (Investment)
• ?????????????? (Direct Investment)
• ????????????????????? (Portfolio Investment)
• 4. ?????????????????? (Strategic Alliance)

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???????????????????????????????

• Exporting
• Direct
• Indirect
• Countertrade
• Contract manufacturing
• Licensing
• Franchising

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???????????????????????????????

• Foreign direct investment
• Wholly own
• Joint venture
• Turn key

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???????? Globalization ???????????????????????????

• ???????????????????????????
• ?????????????????? (Globaliztion of markets)
• ??????????????????????? (Global goods)
• ???????????????????????? (Globalization of
  production)

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????????????????????????????? (International
Marketing Management)

• ?????????????????????????????????? ??????
• 1) ??????????? ?????????????????????????
• 2) ?????????????????????????
• - Standardization
• - Adaptation

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??????????????????????????????????

1. ????????????????
2. ??????????????????????????????????
3. ??????????????????????????? Global

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???????????????????

• 1. ?????????????????????????????????????????
• ??????????? (Flat Organizations)
• 2. ???????????????????????????????????????
• ????????? (Paperless)

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????????????????????

• ??????????????????????????????????????????????????
  ?????????
• Individualism
• Collectivism

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??????????????????????????????????

• ??????????????????????
• ?????????????????????
• ????
• ??????????
• ?????????????
• ???????????????????????????
• ????????????????????

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????????????????????

• ??????????????????????????????????????????????????
  ?????????????????????????????????????
• Vision
• Mission

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????????????????

1. Corporate level
2. Business level
3. Functional level

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????????????????????????????????

• External environment analysis
• Five forces analysis
• Internal environment analysis
• Value chain analysis

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?????????????????????????????

• ?????????????
• ?????????????????
• ?????????????????????????????
• ????????????????????
• ????????????????????
• ??????????????????
• ??????????????????????????

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International Strategic Management Process
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International strategic Analysis

• Corporate mission and objectives
• Analysis of current performance and
  product/market scope
• External environment analysis
• International scanning, pest analysis,
  opportunities /threats, country evaluation
• Internal resource analysis
• MNC strengths and weaknesses, FSAs/competencies

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International Strategic Management Process
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International strategy formulation

• International generic strategy
• Cost based/differentiation globalization/responsiv
  eness
• Development direction
• International market development, Product
  development, Vertical intergation/diversification,
  Consolidation/contraction, Divestment

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International strategy implementation

• International location decisions
• International market entry methods
• Export license/ franchise, Foreign direct
  investment
• Method of development
• Internal development, International acquisitions,
  Joint ventures, Strategic alliances
• Develop/revise international organizational
  structure

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MNC functional planning

• Allocation of investment resources
• Financial planning and budgeting
• Research development plan
• Marketing plan
• Human resource plan
• Operations

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International Strategic Management Process
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Electronic Commerce Technology
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?????????????????????????????????????????????

• E-Commerce
• Internet System
• Web site

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???????????????????????????????????????????

• ??????????????????????????????????????????????????
  ????????????????????????????????????????
  ??????????????????????????????????????????????????
  
• E-commerce ???????????????????????????????????????
  ?????????????? ???????????????????????????????????
  ???????????????????????

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E-Commerce

• ??????? ?????????????????????????????????? ??????
  ???????????????? ????????????????????????????????
  ?????????????????????????????????????????????

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Internet System

• ??????????????????????????? ????????????????
• ????????????????????????????????????????????????
  ???????
• ???????????????????????????????????????????????

38
??????????????????????????????????????????????

• Internet System
• Web site
• Internet Service Provider ???? ISP

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Electronic Commerce

• ????????? ????????????????????????????????????????
  ??????????????????????????????????????????????????
  ??????????? ???????????????????????
• ?????????? ???????????????????????????????????????
  ??????? ??????????????????????????????????????????
  ????????????????????????????????????????

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E-Commerce

• ??????????????? E-commerce
• ???????????????????????????????????????
• ???????????????????????????????
• ????????????????????????????????
• ????????????????
• ???????????????
• ???????????????????
• ??????????????????????

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Electronic Marketplace EM

• ??????????????????????????? ??????????????????????
  ??? 3 ???? ???
• Access mechanisms
• Resource
• Middleware
• ??????????????????????????????????????????????????
  ??????????????????????????????????????????????????
  ?????????????
• ??????????????????????????????????????????????????
  ?? (value adding) ????????????????????????????????
  ?????????????

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????????????? EC

• ??????????????????
• "Business process reengineering
• ??????????????????????????????????
• ???????????????????????????????
  ????????????????????

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E-learning ???????????????????

• ???????????????? ?????????????????????????????????
  ? ? ??????????????????????????????????
• ??????????????????? ???????
• Safeway
• ???????????????????????????
• ????????

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?????????????????????? 21

• Global Business Management

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• ?? 1914 ????????? 490
• ?? 1925 ????? ?? ???????????
  290
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• ????????????????????????? 40
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• ???????? ??????????????????????????? 3.4
• ?????????????????????????????
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• ?? ?? 1960 MADE IN JAPAN ????????????????????
  ?
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  ??????????? 3901 ?????????????????????????

47
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48
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49
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50
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(2)

• ???????????????????????? ????????????????
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?????? ?????????????????

• ?????????????????????????? DNA ???
• ????????????????????????????????????????????
• ?????????(?????????????????????????????)
  ??????????????????????
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52
??????????????

• ?????????????? GMO
• ?????????????? ????????????????????????????????
  ????????????????????????.. ??????????????? ???
  ??????????????????????? ...?????? ?????
• ?????????????????????????????????
  ???????????????????????????????????
• ???????????????????????????????????? 2-3 ????
  ????????????????????????????
• ??????????????????????????????????????
• ?????????????????????????????????
  ??????????????????????????? (????????-????????????
  ??????????????????)

53
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• ??????????????????????????????????????????????
  ??????????????
• ??????????????????????? 1 ?? 10
  ??????????????????????
• ??? Business Week ????????????????????
  ??????????????
• (???? Forbes Science Technology Review)

54
??????????????????????????????????????????????

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55
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56
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57
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???????????????????????????????? (2)

• ?????????
• - ?????????????????
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• ???????????? -gt ?????????????
• ????????????????

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NEWS

• ??????????????????????? ??????????????????????????
  ????
• ???????????????? "?????? ??????? ??????????
  ????????" (Asia Pacific Carriers Coalition)
• ??????????????????????? ?????????????????????????
  ??????????????????????????????????????????????????
  ? (last-mile fees) ???????????????????????????????
  ??? ?????????????????????????????
  ??????????????????????????
• ????????????????????????????????

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????????????? ????????????????????

• ???????????????????????? ???? Bizbuyer.com,
  Amazon.com
• ???????????????????????????????? ????
  ?????????????????????????????????
  ???????????????????????????????????????????????
  ???? e-book
• ??????????????????????????????????
• ???????????????????????? ???? MySimon.com
  ??????????????????????????????????????????????????
  ????????????????????????? ????????????????????????
  ??????????????? ??????????????????????? ????
  e-learning ???????

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?????????????????

• ??????????????????????????????????????????????????
  ???????????
• ?????????????????????????????????
  ?????????????????????????????????????????????????
  ??????????????????????????????????????????????????
  ???????????????????????????????????????????????
  ??????????????????????????????????????????????????
  ???? ?????????????????????????
• ??????? Computerization ??????????????????????
• ??????????????????????? IT ????????????????????
  ??????????????????????????????????????????????????
  IT ?????

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Trends in IB and Impacts on global Market

• Environmental concerns
• Regionalism
• Technological change
• Service marketing

63
Evolution of IBM

• Political and Legal
• Economics .. Purchasing Power
• Cross Cultural Management
• Technology...ICT
• Genetic Engineering
• Knowledge Management

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international business

• business
• business management
• production
• marketing
• finance
• accounting
• management

• IB
• IBM
• Int Prod Mgt
• Int Mkting
• Int Fin
• Int Accting
• Int Mgt

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Globalization

• New Society...knowledge based
• New Economy...open, global
• New Management..digital mgt

66
Global Bus Mgt

• Traditional Mgtgtgtgt
• Material
• Man
• Machine
• Money
• Management

• Digital Mgtgtgtgt
• Globalization
• Knowledge based society/economy
• Tech.. ICT, Gen-Eng
• Knowledge Mgt
• Total Strategic Mgt

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Global Bus Mgt

• Global Strategic Partnership
• Total Global Strategy
• Service Industry
• Internet, Web, E-commerce

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The End...

• Mini MBA60