Brand Communication

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Assignment 2Brand Personality (Sec 401 only)
A.Kwanta Sirivajjanangkul Albert Laurence School
of Communication Arts Department of
Advertising 2013
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Assignment 2

• Referring to Assignment1 Brand Positioning
• 3 chosen brands in the same product category ex.
  Coke,Pepsi,Est cola
• Review and conclude brand positioning statement
  for each brand
• Analyze the brand personality of those 3 brands
• If a brand becomes a person
• Demo, Psycho, Behavior (write as a profile of
  this specific person, be very specific)
• Find one picture of that person which could
  represent the personality
• Referent photo, illustration, picture

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Assignment 2

• 3. From the provided case study
• analyze the brand attributes and conclude brand
  positioning statement
• Analyze brand personality (if a brand becomes a
  person demo, psycho, behavior)
• Find one picture of that person which could
  represent the personality
• Referent photo, illustration, picture

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Case Study

• Mobile Phone
• http//www.youtube.com/watch?vMo1sNm8c2cw
• Cola Drink
• http//wholeearthfoods.com/product/sparkling-organ
  ic-cola-drink/
• Coffee Shop
• http//www.theatlantic.com/health/archive/2012/11/
  around-the-world-in-concept-coffee-shops/265341/

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Case Study

• Car
• http//www.youtube.com/watch?vcdgQpa1pUUE
• Fast food
• http//evolutionfastfood.com
• Mobile Phone Network
• https//www.freedompop.com
• Body Lotion
• http//www.hempzsuncare.com
• http//www.totalhealthathome.com/designer-skin-und
  ercover-angel-lotion.php

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Assignment 2

• Group Work 4 -5 members in group
• All group members need to present
• This assignment is worth 10
• Make a 15 minutes presentation in ppt or keynote
• Print out 1 presentation handout
• ( 3 slides per one page)

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