The essential elements of a strong brand

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The Essential Elements of A Strong Brand
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Introduction
How would one define a strong brand? Ask branding
agencies in Mumbai and they will tell you that a
strong brand is one that is simple and sticks in
the audience's mind. This means that a good brand
is made up of much more than a unique insight. It
is a collection of words, shapes, sounds, and
emotions that come together to create a coherent
picture for the audience to understand and
remember. Let us break down specific elements of
a strong brand and understand them in detail.
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Brand personality
A typical digital marketing agency Mumbai will
use this term loosely to describe a specific type
of brand. However, it is the collection of those
specific personality traits that humanizes and
makes a particular brand unique. It almost treats
the brand as a human being and describes its
personality and behavior as if it was an actual
person. This helps create a strong mental picture
of the brand and sets the base to create more
assets for it
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Brand tonality
If the brand personality defines the human
characteristics of a particular brand, the brand
tonality is a note on the way a brand talks and
expresses itself. A good advertising agency in
Mumbai will always want to understand the brand
tonality before trying to create any assets for a
brand's communication. The tonality is of course
derived from the personality itself and very
clearly outlines how the personality of the brand
will come to life through communication.
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Brand assets
These include the all-important elements of a
brand that make it what it really is. It can
include the logo of the brand, the unique font it
uses, the color palette involved in the brand as
well as any other elements like symbols,
mnemonics, audio signatures, etc. These days,
brands come with a range of different assets that
all contribute towards painting a certain picture
about the brand. It is important to define their
usage well and set guardrails to prevent their
misuse as well.
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Brand positioning
Once your branding exercise is done, the process
will always culminate by arriving at a brand
positioning. The dictionary definition of
positioning basically implies the space your
brand occupies in your consumer's mind. The
simpler and clearer the positioning statement the
easier it will be for your audience to adopt it.
However, this can be done only after thorough
research and understanding of your industry, the
audience, and the kind of competition existing in
the market.
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Thank You
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