How to manage your Online Brand Reputation?

1
How to manage your Online Brand Reputation?
2
The way to gain a good reputation is to
endeavour to be what you desire to appear Brand
Reputation Customer perception of your company
as well as its products and services
3
(No Transcript)
4
What is Brand Reputation Management?
5
When positive principles and perceptions are
developed to maintain the goodwill of a company
in the mind sets of clients and consumers, it is
termed as Brand Reputation Management. Awareness
about every details of your customer base and
target audiences with proper procedures to reach
them proves beneficial in maintaining brand
reputation of the product. For this, you need to
put in lots of efforts and potential to carry
prominent online existence through social media,
promotions, public relations and excellent
customer services.
6
Maintaining your Online Brand Reputation
7
Earlier the motive of the companies was to sell
products and not attract customers. Without a
feasible and convenient medium like internet,
there was no other powerful way to reach maximum
clients. Business ideas were limited with
communication gaps and restricted reachability.
8
But today, websites and internet growth along
with neck to neck competition has taken marketing
and advertising of brands to a new exceptional
level. User friendly content and continuous
communication with customers is needed for
business growth. Small or large business, if
people are familiar with your brand name, your
profits are definitely going to rise high.
9

• Various ways to manage your online brand
  reputation are
• Search Engine Results.
• Explore search engines like Bing, Google and
  Yahoo to create baselines.
• Online search gives a clear picture of your
  reputation and name
• Digital Profiles.
• Your website needs top ranking, so create robust
  social profiles with appropriate content.

10

• The profiles are used in multiple platforms for
  brand presence and influence
• Customer Needs
• Understand your customer needs. Check Google
  alerts, geographic proximity and web analytics
• Expectations
• Guidelines and policies help in creating
  potential customers through digital and social
  means. Acknowledge comments, questions and
  encourage interactions
• Website Assessment

11
For positive online brand reputation management,
keep checking your website content quality,
uniqueness, page title, description and keywords.
12
Address Level 1.03, 29-31 Lexington Drive,
Bella Vista, NSW 2155 Phone
1300 760 363 Email
info_at_reputationcircle.com.au Web site
http//www.reputationcircle.com.au Facebook
https//facebook.com/reputationcircle