Chevron

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Chevrons World of Car Characters

• By Kevin McElvaney

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Summary

• Currently named Chevron Texaco
• Headquarters in Ramon California
• Fifth largest integrated energy company in the
  world
• Second in the U.S.
• Active in more than 180 countries
• Employees approximately 47,000 world wide
• Won many awards for website-started 97
• 150,000 hits per day after building site

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Financial Highlights

• Net income 3.4 billion in fourth quarter of 2004
• Strongest year in 125-year history
• 2004-11.3 billion compared to 2003 which was 7.2
  billion net income
• Produce 2.5 million barrels oil per day
• System set up to answer accounts online

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Questions

• Explain the logic of using Claymation cars to
  advertise the Chevron brand. How would you
  compare the web advertising with TV aids?
• Represents the changing nature of gasoline
  business
• Attracts large number of people
• Web advertising is up to date
• 24/7/365
• Cost the same regardless to location

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• 2. Why would Chevron want to target the 5
  to-12-year-old demographic? They certainly do
  not buy gasoline, and by the time they drive
  cars, the market for gasoline sales may be
  completely different.
• Largest buying group is parents of children 3-9
• Kids are attending school at 5 years old
• Children will need the parents to get involved
• Parents will appreciate the feature the site
  offers
• The kids will complain if they dont go to
  Chevron

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• 3. From what have you learned in this chapter,
  what factors do you think contributed to the
  sites success?
• Claymation characters- shopping for toy cars
• Listening to what people want
• Different features other companies do not have

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Competitors
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Web sites

• http//chevroncars.com/wocc/index.jhtml
• http//www.chevrontexaco.com/