Travel Brochures, Travel Guides

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Travel Brochures, Travel Guides Canadian
Consular Information Learning about travel
planning resources

• Travel and Tourism
• Lester B Pearson

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Why are we learning about these tourism travel
resources?

• They will be key research resources during our
  final performance task.
• Important resources to know about for your
  future travel plans as an independent traveller.

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Agenda
1. Travel Brochures
2. Travel Guides
3. Canadian Consular Information
4. Travel Guide Activities
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Travel Brochures
Can either be booklets/ pamphlets with

• information about a tourism destination (ex.
  B.C. or Niagara Falls)
• information about package holidays options (ex.
  cruise ship voyages)
• specific information for tourists such as
  accommodations, transportation, or places to see.
  

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Travel Brochures
Who has created these brochures?
Brochure type Author
Tourism Destination
Package Holiday
Specific Tourist Information
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Travel Brochures
Who has created these brochures?
Brochure type Author
Tourism Destination non-profit destination marketing groups (ex. Tourism Burlington)
Package Holiday
Specific Tourist Information
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Travel Brochures
Who has created these brochures?
Brochure type Author
Tourism Destination non-profit destination marketing groups (ex. Tourism Burlington)
Package Holiday for profit travel company (ex. Sunquest,Contiki, Topdeck)
Specific Tourist Information
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Travel Brochures
Who has created these brochures?
Brochure type Author
Tourism Destination non-profit destination marketing groups (ex. Tourism Burlington)
Package Holiday for profit travel company (ex. Sunquest,Contiki, Topdeck)
Specific Tourist Information often local hospitality tourism businesses (ex. Royal Botanical Gardens)
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Travel Brochures
Why are they useful tourism planning ?
Brochure type Usefulness Drawbacks
Tourism Destination non-bias information usually full of detailed information about locations doesnt often provide prices
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Travel Brochures
Why are they useful tourism planning ?
Brochure type Usefulness Drawbacks
Package Holiday provides travel itinerary (schedule) listing key places to see or things to do itinerary is designed for people who have the transportation options provided by the travel company (ex. cruise ship) Bias towards places that work together with travel company (ex. hotel or resort)
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Travel Brochures
Why are they useful tourism planning ?
Brochure type Usefulness Drawbacks
Specific Tourist Information provides detailed tourist information about a specific thing (ex. costs, time, etc.) bias if created by a business awkward to use in order to compare with similar businesses
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Agenda
1. Travel Brochures
2. Travel Guides
3. Canadian Consular Information
4. Travel Guide Activities
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Travel Guides
Travel Guides are

• books (paper or digital) for tourists that
  provides comprehensive information about a
  specific destination (ex. accommodations, sights
  to see, things to do, restaurants, prices,
  etiquette tips, maps, etc.)

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Travel Guides
Travel Guides are

• published by many companies
• provide rankings/reviews of places they feel are
  the best or unique (ex. Michelin 3 star ranking
  system)

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Agenda
1. Travel Brochures
2. Travel Guides
3. Canadian Consular Information
4. Travel Guide Activities
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Travel Guides
Travel Guides Examples

• Baedeker (first guide book series)
• Blue Guides
• DK Eyewitness Travel
• Fodors
• Forbes (originally by Mobil oil company)
• Frommers
• Insight Guides
• Lets Go
• Lonely Planet
• Rough Guides
• Michelin Guide ( exclusive restaurant travel
  guide, by Michelin tire co.)

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Consular Information
What is consular assistance ?

• Diplomatic representatives of a country help
  their citizens that are traveling or living
  overseas with such things as
• replacing lost passports
• advice about the safety of travel destinations
• help during crises, such as civil unrest
  natural disasters

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Consular Information
Useful consular information sources

• Booklet Bon Voyage, But..
• Provides tips about
• your passport
• visas and other entry requirements into
  countries
• protecting your health and your safety
• duty and taxes
• what to do if you get in trouble overseas
• list of Canadas embassies overseas

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Consular Information
Useful consular information sources

• Website Travel.gc.ca
• Provides information about
• country travel advisories
• U.S. to Canada border wait times
• health information
• how to request for assistance
• ..and much more

http//travel.gc.ca/travelling/advisories
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Agenda
1. Travel Brochures
2. Travel Guides
3. Canadian Consular Information
4. Travel Guide Activities
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Travel Guide Activity

1. Grab two guide books that have different
   publishers.
2. Grab Travel Guide Books activity worksheet at
   side of class.
3. Work through steps A-C on worksheet.
4. Share with class information for your type of
   guidebook. Fill in table on the black board for
   answers to A ii, B ii, and C ii.