The Last Chance Tour Train

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The Last Chance Tour Train
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Helena, Montana
Seasonal Operation May 15 Mid September (18
weeks)
Gross 100,000 Advertising 7500
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• Brochures Rack Distribution

• Local Travel Guides

• Regional Travel Guides

• Montana State Travel Planner

• Gold West Travel Guide

• AAA Tour Book

• Cable Advertising Fixed Position

• Cooperative Advertising

(Be aware of non-productive, non-producing
promoters)
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(No Transcript)
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Is Money a Concern?
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Three Most Effective Tools
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Community Involvement

• Chamber Board

• CVB Committee

• Volunteer for community Activities

• Donate Inkind services

• Promote community ownership

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2
Word of Mouth Satisfy Your Customers

• Well Trained Personnel

• Knowledgeable

• Customer Skills (Super Host Training)

• Efficient Operation

• Appropriate Pricing

Montana Hospitality Sells
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3
Cable Advertising Fixed Position

• A window of time when customer is captive.

• Trackable

• 1998 - 1500 Return 4500

• 1999 - 1500 Return 5000

• 2000 (Fire Season)

• 2001 - 2200 Return 6000

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That which costs the least
May do the most.